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A part of Swedish ICT The world as a game board Karl-Petter Åkesson [email protected]
32

The World As A Game Board

May 08, 2015

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Presentation about Pervasive Games and Alternate Reality Games for marketing students at School of Economics Gothenburg University.
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Page 1: The World As A Game Board

A part of Swedish ICT

The world as a game board

Karl-Petter Åkesson

[email protected]

Page 2: The World As A Game Board

Overview

• Historical – how have we played so far in the physical room?

• New technology – Internet of Things• Games around us that use technology• ARG and Pervasive games• Marketing examples• Some things to consider

Page 3: The World As A Game Board

History

• Games and play is older than humanity• Naturally using our surroundings

Page 4: The World As A Game Board

Play

• Important way of learning• Passing time

Page 5: The World As A Game Board

Physical efforts

• Many games has become what we know as sports

Page 6: The World As A Game Board

Social games

• Games as a meeting point• Winning not so important

Page 7: The World As A Game Board

Murder Mystery Dinner Party

• A box with instruction for a mini roleplaying game

http://www.mystery-games.com/mystery-game.html

Page 8: The World As A Game Board

LARP

• Live Action Role Playing• Two main genres

– Strategic– Social

Page 9: The World As A Game Board

Creativity

• Making clothes, equipment, food etc.• Characters, stories

Page 10: The World As A Game Board

What enables technology?

• Structure– Control of rules– Pacing a story

• Communication– Between individuals, places and things

• Experiences– Different media, e.g. sound and images.

Page 11: The World As A Game Board

Internet of Things

• Collection of communicating items• Sense the surrounding

– the surrounding becomes the game space• Control physical phenomena

– Effect the surrounding to perceive the game• Communication

– Devices can share information

Page 12: The World As A Game Board

What exists today?

• Innovative use of existing technology• Traditional games and sports enhanced

with technology

Page 13: The World As A Game Board

GeoCaching

• Treasures localized with GPS

http://www.geocaching.com

Page 14: The World As A Game Board

GeoCaching

• Gbg High 9– N 57° 41.537 E 011° 56.582 (WGS84)– The official view point for persons looking for stars is

situated close to this cache location. You will also be close to a small special fortress (see picture).

Page 15: The World As A Game Board

GPSDrawing

• A series of coordinates generates a drawing

• GPS

http://www.gpsdrawing.com/

Page 16: The World As A Game Board

Vasaloppet

• Each runner has an ID tags in the shoe• Individual timings

Page 17: The World As A Game Board

Dance Dance Revolution

Page 18: The World As A Game Board

LaserDome

Page 19: The World As A Game Board

ARG and Pervasive Games

• New game genres

• Games that utilize our everyday world

• Grown out of mobility and internet

Page 20: The World As A Game Board

Alternate Reality Games

• Playing with alternative views• Mainly using websites, e-mail and other

online services

• Nokia Game - 1999• The Beast – 2001• Majestic – 2001

Page 21: The World As A Game Board

Perplex City - 2005

• Solve mysteries tofind the cube

• Cards with puzzles

• Over 600.000 solved• Over 45.000 players

http://en.wikipedia.org/wiki/Perplex_City

Page 22: The World As A Game Board

Pervasive Games

• Blurring the boarders more– Where is the game played?– Who is playing the game?– When is the game played?

Page 23: The World As A Game Board

BotFighters - 2000

• A hunt with yourmobile as a gun

• Find and shootdown as manyas possible.

• Wrong targetgroup.

Page 24: The World As A Game Board

CanYouSeeMeNow? - 2001

http://www.canyouseemenow.co.uk/

Page 25: The World As A Game Board

Momentum - 2006

• Massive– 5 weeks - 24/7– 30 players– Whole of Stockholm

• Technology enhanced LARP

• Players took control of the plot

http://momentum.sics.se/

Page 26: The World As A Game Board

The truth about Marika - 2007

• First integration of TV series and Pervasive Game

• Interactive Emmy

Page 27: The World As A Game Board

FastFoot Challenge - 2008

• GPS based hunt

http://www.fastfoot.mobi/

Page 28: The World As A Game Board

CipherCities

• Quests and missions

• Using mobile internet or SMS

• Community created games

http://ciphercities.com/

Page 29: The World As A Game Board

GPS Mission

• Solve a mission by visiting places• Community created• Mobile phone with GPS

http://gpsmission.com/

Page 30: The World As A Game Board

Marketing examples

• Nokia Game – 1999 – 2005

• The Beast – The Movie A.I. - 2001

• I Love Bees – Halo 2 - 2004

• Primacy - Numb3rs - 2007

Page 31: The World As A Game Board

Things to consider

• Socially– Collision with society– Non-participants/spectators– Utilize technology shortcomings

• Business models– Existing ones independent in time and

space

Page 32: The World As A Game Board

The End• Thank you for your time!

• Questions?

• http://pervasivegames.wordpress.com • http://www.pervasive-gaming.org

• Karl-Petter Åkesson - [email protected]