Board Game Cards

8/13/2019 Board Game Cards

1/12

QUESTION:

It is a firms ability to

perform in ways that

competitors cannot or will

not match.

a. Performanceb. Flexibilityc. Competitive

Advantage

d. Uniqueness

QUESTION:

What is second stage of

the product life cycle that

begins when a firm startsto realize substantial

profits from its investment

in a product?

a. Maturity Stageb. Decline Stagec. Introduction Staged. Growth Stage

QUESTION:

What is a core product

plus supplementary

elements that add value

for customers?

a. Consumer Productb. Augmented Productc. Shopping Productd. Specialty Product

QUESTION:

What is a contractual

association between a

franchiser and

independent business

people, who buy the

right to own and

operate one or more

units in the franchise

system?

QUESTION:

It is a name, phrase,

design, symbol or

some combination of

these elements that

identifies a companys

services and

differentiates it fromcompetitors.

QUESTION:

Intangible products

are those that can be

touched, seen and

preserved.

TRUE FALSE

QUESTION:

What is any paid form

of non-personal

communication by a

marketer to inform,

educate, or persuade

members of target

audience?

QUESTION:

The Decline Stage is

the final stage of the

product life cycle, in

which a decline in total

industry sales occurs.

TRUEFALSE

MARKETING

NERD/GEEK

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline


2/12

QUESTION:

It is an organized

collection of

comprehensive dataabout individual

customers or

prospects, including

geographic,

demographic,

psychographic and

behavioural data.

QUESTION:

It is the factors that affect

consumer buying power

and spending patterns.

a. NaturalEnvironment

b. EconomicEnvironment

c. PoliticalEnvironment

d. CulturalEnvironment

QUESTION:

It is anything that can

be offered to a market

for attention,

acquisition, use or

consumption that

might satisfy a want or

a need.

QUESTION:

It is the process of creating,

maintaining and enhancing

strong value-laden

relationships with

customers and other

stakeholder.

a. RelationshipMarketing

b. Segment Marketingc. Niche Marketingd. Concentrated

Marketing

QUESTION:

What is a social and

managerial process by

which individuals and

groups obtain what

they need and want

through creating and

exchanging products

and values with other?

QUESTION:

Market Penetration is a

strategy for company

growth by offeringmodified or new

products to current

market segments.

TRUE FALSE

QUESTION:

A marketing strategy that

can help built good

relations with the

companys various publics

by obtaining favorable

publicity, building up good

corporate image and

handling off unfavorable

rumors, stories and

events.

QUESTION:

It is a state of felt

deprivation.

a. Wantb. Demandc. Needd. Desire

QUESTION:

Customer satisfaction

is the extent to which

a products perceived

performance in

delivering value

matches a buyers

expectation.

TRUEFALSE

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline

Formatted:Underline


3/12

QUESTION:

It is the act of

obtaining a desired

object from someone

by offering something

in return.

a. Stealingb. Exchangec. Sellingd. Transaction

ANAGRAM

oarycetgae

mtnmnaeg

ANAGRAM

abrakcdwgio

nnterait

ANAGRAM

qacitosinui

QUESTION:

It is the larger societal

forces that affect themicroenvironment like

demographic,

economic, natural,

technological, political

and cultural forces.

ANAGRAM

ndrabixeontes

ANAGRAM

ctpmharosei

QUESTION:

Generation Y are the

group of people who

are born between1965 and 1976 during

the birth dearth.

TRUEFALSE

SPELLING

BEE

Formatted:Underline

Formatted:Underline

Formatted:Underline


4/12

BACKWARD

SPELLING

Oligopoly

ANAGRAM

azomameri

toniilca

ANAGRAM

learcetdizend

ANAGRAM

ihsotehyps

BACKWARD

SPELLING

Patronage

BACKWARD

SPELLING

Saturation

BACKWARD

SPELLING

Incrementalism

BACKWARD

SPELLING

Monopsony

ANAGRAM

etanuegera


5/12

CHARADES

WORD:

CLIENT

BACKWARD

SPELLING

Trademark

BACKWARD

SPELLING

Patronage

BACKWARD

SPELLING

Industrialism

CHARADES

WORD:

FEEDBACK

BACKWARD

SPELLING

Logistics

BACKWARD

SPELLING

Intermediary

BACKWARD

SPELLING

Retention

MARKETING

STAR

ADVERTISER


6/12

CHARADES

WORD:

TRANSACTION

CHARADES

WORD:

CAPITAL

TABOO

MARKETINGRESEARCH

Subject

Prof. Villamin

UAI

CHARADES

WORD:

BACK

ORDER

CHARADES

WORD:

CASH COW

CHARADES

WORD:

AMBIANCE

CHARADES

WORD:

DISTRIBUTION

CHARADES

WORD:

FORECASTING

CHARADES

WORD:

BUNDLING


7/12

TABOO

MEDIA

SPONSOR

Events

Concerts

Press Conference

TABOO

JOINT

VENTURE

Partnership

Connection

Collaboration

Collective

TABOO

STEROTYPE

Group of People

Conception

Generalization

TABOO

HYPERMARK

ET

Supermarket

Department Store

Product Carrier

TABOO

INDIRECT

CHANNEL

Value Chain

Retail Management

Distribution Process

TABOO

POINT OF

SALE

Purchase

Product

Transaction

TABOO

PARETO

RULE

SCM

Sir Red Espiritu

Classification

CREATIVEDIVISION

TABOO

NEWS

LETTERAnnouncement

Flyers

Article

Formatted:Font color: Background 1


8/12

ScattergoriesADVERTISEMENT

Draw it,

guess it wordDISCUSSION

Draw it,

guess it wordATTITUDE

ScattergoriesCOMMERCIAL

Draw it,

guess it wordVENDOR

Draw it,

guess it wordMS. PAM

TENDERO

Draw it,

guess it wordFOCUS

GROUP

INTERVIEW

Scattergories

AMBIANCE

Draw it,

guess it wordINVENTORY


9/12


10/12


11/12


12/12

Board Game Cards

Documents