The Windows Vista Logo Program June 5, 2008. The goals of the Windows Vista Logo Program are to: Communicate to customers that Certified for Windows Vista.

The Windows Vista Logo Program

June 5, 2008

The goals of the Windows Vista Logo Program are to:

• Communicate to customers that Certified for Windows Vista products provide superior experiences with their software, photos, music, videos, and online communications.

• Help customers easily identify software and devices that have been tested for compatibility with Windows Vista.

• Enable your company to differentiate your unique offerings while giving customers confidence in the products they choose.

Simplicity is at the heart.

The Journey

• Impulse to Purchase• Research Process• One purchase leads to the next

– Notebook

– Wireless Router

– Wireless Printer

• The Connection only begins here

Awareness

The Customer

• Over 60% of PC Solutions are purchased by PC Hardware customers, either on the same ticket or during a follow-up visit.

• 35% of PC Solution sales come from existing accessory Customers.

Basket Sales Mix by Customer

0%20%40%60%80%

100%

Same Ticket Attach Sales Previous PC Customers Other Customers

Other Customers 64% 7% 35% 59% 41%

Previous PC Customers 25% 41% 25% 29% 31%

Same Ticket Attach Sales 10% 53% 40% 12% 28%

PC Solutions Other PCH Software Networking Total Basket

Customer Value

• The PC customer who buys an accessory is 30% more likely than the average customer to return for another purchase within 90 days.

• The PC/Accessory customer spends 32% more than the average customer.

Lifetime Value of the PC Customer

$300

$350

$400

$450

$500

$550

$600

$650

$700

$50

$70

$90

$110

$130

$150

$170

$190

Sales $495 $653

Margin $137 $170

Average Customer PC Customer

Certified for Windows Vista&

Works with Windows Vista

Questions?