The Venture Capital and Investor Conference Marketing Playbook

G. Scott ShawMAVA FastTrack SeminarApril 19, 2011

Company Profile

Web site

Media

Networking

Presentation

Demo

Spread the wordthrough social and traditional media

0.1 Media

“Editors and journalists agree that e-mail pitches should be more relevant to their beat/area of interest.”

“How the Press Uses and Values PR”

Find the Influencers

Tailoryour Pitch

Spread the Word

Prepare your web site for investor and market attention

0.2 Web site

“The first paragraphof your homepage should explain concisely what you do.

The next paragraphshould set you apart.”

Web Marketing Today

Prepare for Landing

Build your Followers

and Fanbase

Track Visitors(by Name)

Position your company for maximum

investor interest

0.3 Company Profile

“Assess what positions exist in the market and then determine which of those you have the best chance of occupying and defending.”

MarketingProfs

Refine your Positioning

Calculate Market Size

Emphasize your Management Expertise

Plan ahead to get the most

of your networking

0.4 Networking

“Whatever it is that you want to achieve, it’s going to happen with and through other people, so be purposeful, be directed ...”

Keith Ferrazzi, Author“Never Eat Alone”

Know your Event Goals

Tailor your

Elevator Pitch

Focus on QualityNOT Quantity

Design and deliver effective powerpoint presentations

0.5 Presentations

“Restraint in preparation.

Simplicity in design.

Naturalness in delivery.”

Garr Reynolds,Presentation Zen

Focus on your Audience

Slide Topics• Problem• Solution• Technology• Business model• Sales and Marketing

• Competition• Management Team• Milestones• Financials• Summary

Less is More

Bullet Points

• No more than 5 bullets

• No less than 24 pt. font

• Only 1 line each

DataScout™

• DataScout discovers actionable information buried deep within your medical records

• DataScout analyzes free-text and structured data found within physician narratives

• DataScout identifies relationships and patterns within your clinical information

• DataScout extracts meaningful data to improve critical treatment and business decisions

Design with Distinction

Slide Resources

• Pictures

• Presentations

• Delivery

55

• Integration across academic technologies

• Student Information Systems

• Campus Wide Identity management

Opening up the technologyOpening up the technology

Integrate with your Campus Systems

56

Open up the technologyOpen up the technology

Integrate with your Campus Systems

Harmonizing Air Traffic Operations from Gate-to-Gate

Why Expand your Blackboard Platform Today?

• Higher expectations of the online experience at an institution

• Blackboard can provide the solution and expertise to get you there

Why Expand your Platform Today?

Studentsexpect more

from the online experience

Blackboard provides proven

expertise and one, integrated solution

+

Develop reliable demos, answer questions and prepare backups

0.6 Demo

“Stop jawboning and start demoing.

If your demo is good they will hunt you down to get your whole story later.”

Guy Kawasaki

Develop your Product Demo

Prepare Answers

Plan your Backup Strategy

Company Profile

Web site

Media

Networking

Presentation

Demo

Meeting

Term Sheet

Funding

Any Questions?

Pick up the Playbook

Pick up the Playbook