The value of social business

10. April 2023 SMZ SocialMediaZolutions | Christoph Rauhut 1

The Value of Social Business

1. SOCIAL BUSINESS BENEFITS


“The most important contribution management needs to make in the 21st Century is […] to increase

the productivity of knowledge work and the

knowledge worker.”Peter F. Drucker, 1999



McKinsey: „The benefits of social technologies will likely outweigh

the risks for most companies. Organizations that fail to invest

in understanding social technologies will be at greater

risk of having their business models disrupted by social

technologies. “

McKinsey Global Institute, The social economy, July 2012



Internal Use of Social Software

Total (n=161)

LE (≥500 employees)

SME (1-499 employees)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

71

79

67

4

3

4

19

11

25

6

8

4

Yes, we are using Social Software solutionsNo, we don't use Social Software solutions but we are planning to use it during next 6 monthsNo, we don't use Social Software solutionsNo answer

Source: Einsatz und Potenziale von Social Business für ITK-Unternehmen (BITKOM 2013)




Benefits of Social Technologies

Source: Einsatz und Potenziale von Social Business für ITK-Unternehmen (BITKOM 2013)


„There was less emphasis on product features and the abstract goodness of connecting. In its place was more focus on – and many more examples of – using collaboration tools and practices to reduce costs and increase revenue.“(John Stepper, Deutsche Bank)

2. SOCIAL BUSINESS INTEGRATION


The Digital Workplace.Social Business as the new way of getting work done.


Social Business Maturity.

Source: http://dachisgroup.com/2012/02/baselining-social-business-maturity-why-and-how/social_business_maturity_model/


Workplace of the Future

ERM

employee-centered workplace with

Process and Data Management

CRM

Content/ Document

Management

Mail

MS Office

SAP DMS / SharePoint

Jive Anywhere /

Integrator

CMS

Communication

Phone / IM

Jive Anyw

here

App-In

tegr

atio

n

OCS-Connector / Sametime-Connector

Jive for Outlook / Jive for Notes /Mail Integration

DMS Connector /Jive for SharePointJive for Office

Widgets / Jive Anyw

here

How to integrate Jive in the workplace of the future?


Findability

Productivity is affected in two main ways by issues related on the omnipresent task of “looking for information”:

Time loss in searching and finding information

Quality loss by not having the right information, where, when and in the appropriate format and detail needed

Source: https://www.infocentricresearch.com/Research/Publications/The-Digital-Workplace.aspx

Employees are both expensive and bad search engines


Architecture

Integration and Personalization(Dashboard, Activity Stream, Search, Navigation)

Content & Document Management

Collaboration & Communication

Process & Data Management


Findability and Social Business

• Social can serve to fine-tune or filter search by leveraging additional information.

• Social networks and activities provide a great deal of contextual information

Social Networks — people who know stuff, connections to other people who know stuff

Social Artifacts — opinions about information, expressed through ratings / rankings, reviews / comments, tagging

Source: CMSWire “Social Reconnects Enterprise Search”, http://www.cmswire.com/cms/social-business/social-reconnects-enterprise-search-017920.php?pageNum=3

Fine-Tuning for Enterprise Search.

3. COLLABORATION BARRIERS


Bad vs. Good Collaboration

Bad…• Collaboration in a competitive

environment

• „Over – Collaboration“

• Misdiagnosis of the problem

• Implementation of the wrong solution

• Overestimation of the collaboration opportunities

• Underestimation of the costs:

– „Opportunity Costs“

– Cost of the collaboration itself

Good…• Disciplined collaboration

• Estimate of collaboration opportunities

• Identify collaboration barriers

• Find solutions for barriers

Collaboration Benefit= Return on Collaboration – „Opportunity Costs“ – Cost of Collaboration

Source: Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results, Morton T. Hansen, 2009


Collaboration Barriers

• Not-Invented-Here Barrier– Unwillingness of staff to take support from another

units, or to learn from others

• Hoarding Barrier– Employees don’t want to disclose their (technical)

knowledge and help other colleagues

• Search Barrier– „If only we knew what we know…“ - Difficulty of

finding experts and information in the enterprise

• Transfer Barrier– Employees are not able to transfer their knowledge

to othersSource: Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results, Morton T. Hansen, 2009


Summary

Social Business and Enterprise Search make the unknown potential of companies and their employees visible.

There is a huge potential in the integration of Social Business with existing IT system.

(Cultural)-Barriers has to be identified and resolved.

Social Business is used in many companies and is an important factor for economic success.


About - SMZ SocialMediaZolutions

SMZ is specialized to deliver services and solutions for Social Business and Social Media. We provide services for • Social Business Consulting• Jive development & customization• Products & solutions for Jive• Software development from scratch• Cloud hosting and Facebook apps

• We are based in the Science and Technology park of Berlin Adlershof.

• IT and Media Technology Center III

SMZ/Pokeshot – Joint Venture• Our joint venture SMZ/Pokeshot provides

products and solutions that extends your Jive environment.

• At SMZ/Pokeshot we build the products and solutions that make your Jive environment an ever better Social Business powerhouse.

We are the leading Jive consulting partner in Germany and Europe with more than seven years of experience in the field of Jive.We are …• Jive strategy and consulting partner• Jive professional service partner• Jive reselling partner• Supplier for Jive products and plugins

Christoph RauhutSenior Consultant Social Business Strategy

Cell: +49 (0) 152 – 339 89 149Email: [email protected]

SMZ SocialMediaZolutions GmbH & Co. KGAm Studio 2, 12489 Berlin/GermanyWeb: www.SocialMediaZolutions.com

The value of social business

Documents

social business social

cmswire social

social economy

social businessbenefits

social businessintegration

social business maturity

value of social business23

collaboration misdiagnosis