The Ultimate Guide to Leveraging Your Small Business on Twitter

The Ultimate Guide to Leveraging Your Small Business on Twitter mypostpilot.com 2

With 300 million active monthly users, Twitter is one of the most influential social networks on the planet.

Welcome! Fresh, Automated Social Media

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This presentation will walk you through how to optimize your Twitter profile, increase engagement, and grow your customer-base.



Here’s What We’ll Cover:1

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Why Does Twitter Matter to Your Small Business? Twitter 101

Optimizing Your Profile

How to Find Awesome Content

The Anatomy of the Perfect Tweet

Tools of the Trade

Boosting Engagement

Twitter Etiquette

Recap


Let’s Get Started!

Why Does Twitter Matter to Your

Small Business?1


It helps you:

• Increase sales • Boost website traffic • Increase brand loyalty and awareness • Stay on top of news and industry tips • Connect with your customers • Generate leads • Connect with thought and industry leaders


Twitter 1012


Twitter Basics:

• “Microblogging” platform • Share 140-character “tweets” • Post images, quotes, videos, links, etc. • “Follow” and engage others • Unlike Facebook, Twitter’s newsfeed is chronological



Twitter Pros:

• Increase leads and sales • Easily-digestible content • Sharing and retweeting are simple • Easily follow dialogue on “trending” topics and events • Excellent customer service tool • Boost website traffic • Great for both B2C and B2B

Twitter Cons:

• 140-character limit can restrict content • Posts have short shelf-life • Time consuming—you have to post a lot to gain traction • Excellent customer service tool • Information overload • Lack of targeting



Lingo:Twitter handle: this is your username on Twitter. For example, @Oprah or @GuyKawasaki.

Retweet: when you share someone else’s tweet; you can either retweet the exact same tweet or add a comment to it.

Favorite: this is the equivalent of “liking” someone else’s tweet. Twitter keeps a running list of your Favorite tweets; it also sends a notification to the user that you favorited their post.



Lingo:@Mention: when you include another user in your tweet (they’ll get a notification that you’ve “mentioned” them)

@Reply: this means you’re responding to another person’s tweet.

#FF: this stands for “Follow Friday” and is a popular way to give a shout-out to your favorite tweeters and encourage others to follow them.

DM: this stands for “Direct Message,” which is a private message sent directly to another user.


Short on Time? 2.5


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How to Optimize Your Twitter Profile3


Treat your Twitter profile like you would your storefront—keep it clean, professional, and inviting.



Get StartedImages should be: clear, appealing, and relevant to your business (no pixelated images allowed!)

Profile: 400x400

Cover: 1500x500



Cover Photo Ideas: • Team photo • Products • Motto or tagline • Relevant, appealing image • Special promotion or sale



Check Out This Beauty from Etsy:



Profile Photo Ideas:

Headshot

Logo



Description Tips: • 140 characters or less • Include keywords to improve search results • Describe what users will get when they follow you • Show some personality • Link to your website


Let’s Look at An Example . . .


Why Rand’s Description Is Awesome:

• Explains who he is • Includes keywords, like “SEO,” “Marketing,” and “Startups”

• Describes what you’ll get when you follow him

• Offers website link • Cool mustache


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The Ultimate Guide to Leveraging Your Small Business on Twitter

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The Anatomy of the Perfect Tweet Tools of the TradeHow to Find Awesome Content

Boosting Engagement Twitter Etiquette Recap

Get more Twitter tips + a 10 minute tutorial video:

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The Ultimate Guide to Leveraging Your Small Business on Twitter

Social Media

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small business owner

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twitter basics

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