The STEEP Forces Driving Cloud Computing for CSA IT

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The STEEP Forces Driving Cloud Computing

a Presentation for:

by Craig Rispin, Business Futurist

STEEP

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STEEP

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SocialTechnologicalEconomicEnvironmentalPolitical & Legal

FORCES

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What is Cloud Computing?

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“Cloud Computing isn’t

really about technology - it’s

really about thinking of IT in a whole new way.”

The IT Industry is now in a huge paradigm shi4 where companies will move from expensive IT professional staff and infrastructure, to smaller IT staffs and ge<ng their services across the Internet from large providers like Microso4, Google, etc. This is called “cloud compuBng.

THE PREMISE

ENERGY

ENERGY

ENERGY

HOW WILL THIS WORK?

• Simplified worksta1ons• Less Hardware• Less So5ware• Internet will host programs• Can lease hardware• Less In-‐House IT

COMPUTERS

COMPUTERS

NO BOTTLENECKS

“When the network becomes as fast as the processor, the computer hollows out and spreads across the network.”-‐Eric Schmidt, 1993

• Low cost-‐of-‐ownership and cost predictability • Immediate deployment • Scale up or down as needed, with no risk • Any1me, anywhere access to informa1on • Business-‐class messaging and collabora1on • Secure and reliable performance for the highest produc1vity• Keep up with technology with no change in price• They perform the backups and restores• Less energy consump1on

PROS

• Lack of control• Rely on others• Rely on bandwidth• Lack of flexibility• Response 1me for issues

CONS

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The STEEP Forces Driving Cloud Computing Adoption

SocialTechnologicalEconomicEnvironmentalPolitical & Legal

FORCES

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Social Forces - Consumer

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The Connected Generation -


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Living in the Cloud

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Living in the Cloud

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Social Forces - Business

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Social Forces - BusinessEmerging Technologies Priority Matrix 2010

benefit years to mainstream adoption

less than 2 years 2 to 5 years 5 to 10 years more than 10 years

transformational Cloud Computing

Cloud/Web Platforms

Media Tablet

3D Printing

Context Delivery Architecture

Extreme Transaction Processing

Autonomous Vehicles

Human Augmentation

Mobile Robots

Terahertz Waves

high Mobile Application Stores

Predictive Analytics

Activity Streams

E-Book Readers

Electronic Paper

Interactive TV

Internet Micropayment Systems

Location-Aware Applications

Private Cloud Computing

Social Analytics

Augmented Reality

Internet TV

Virtual Assistants

Wireless Power

Mesh Networks: Sensor

moderate Consumer-Generated Media

Pen-Centric Tablet PCs

3D Flat-Panel TVs and Displays

Biometric Authentication Methods

Gesture Recognition

Idea Management

Microblogging

Speech Recognition

Video Telepresence

4G Standard

Public Virtual Worlds

Speech-to-Speech Translation

Video Search

Computer-Brain Interface

low Tangible User Interfaces

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Cloud/Web Platforms

Media Tablet

3D Printing



Autonomous Vehicles

Human Augmentation

Mobile Robots

Terahertz Waves



Activity Streams

E-Book Readers

Electronic Paper

Interactive TV




Social Analytics

Augmented Reality

Internet TV

Virtual Assistants

Wireless Power






Gesture Recognition

Idea Management

Microblogging

Speech Recognition

Video Telepresence

4G Standard



Video Search



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Cloud/Web Platforms

Media Tablet

3D Printing



Autonomous Vehicles

Human Augmentation

Mobile Robots

Terahertz Waves



Activity Streams

E-Book Readers

Electronic Paper

Interactive TV




Social Analytics

Augmented Reality

Internet TV

Virtual Assistants

Wireless Power






Gesture Recognition

Idea Management

Microblogging

Speech Recognition

Video Telepresence

4G Standard



Video Search



Gartner states that Cloud computing is "changing the way the IT industry looks

at user and vendor relationships."

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Technological Forces

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Processors

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Storage

Processors

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Bandwidth

Storage

Processors

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Bandwidth

Storage

Processors

Services/Apps

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The $110 PC

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keynote:/Users/crrispin/Documents/%20New%20Presentations/Tech%20That%20Works%20%C6%92/Tech%20That%20Works.key?id=BGSlide-39

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Technological Forces - Storage

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We’ve Come Full Circle

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Mainframes


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Mainframes

Minicomputers


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Mainframes

Minicomputers

WorkstationsWe’ve Come Full Circle

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Mainframes

Minicomputers

Workstations

PC’s


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Mainframes

Minicomputers

Workstations

PC’s

Client/Server


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Mainframes

Minicomputers

Workstations

PC’s

Client/Server

Internet


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Mainframes

Minicomputers

Workstations

PC’s

Client/Server

Internet

Mobile ComputingWe’ve Come Full Circle

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Mainframes

Minicomputers

Workstations

PC’s

Client/Server

Internet

Mobile Computing

Smart Phones


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Mainframes

Minicomputers

Workstations

PC’s

Client/Server

Internet

Mobile Computing

Cloud Computing

Smart Phones


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20

40

60

80

100

Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19

Quarters Since Launch

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iPhone + iTouch NTT docomo i-mode AOL Netscape

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iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch

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Desktop Internet

AOL*

v 2.0 Launched 9/94

Mobile Internet

NTT docomo i-mode

Launched 6/99

Mobile Internet

iPhone + iTouch

Launched 6/07

~85MM

~31MM

~8MM

Desktop Internet

Netscape*

Launched 12/94

~18MM

Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge

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20

40

60

80

100

Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19


Sub

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(MM

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7



Desktop Internet

AOL*

v 2.0 Launched 9/94

Mobile Internet

NTT docomo i-mode

Launched 6/99

Mobile Internet

iPhone + iTouch

Launched 6/07

~85MM

~31MM

~8MM

Desktop Internet

Netscape*

Launched 12/94

~18MM




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20

40

60

80

100

Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19


Sub

scri

bers

(MM

)


7



Desktop Internet

AOL*

v 2.0 Launched 9/94

Mobile Internet

NTT docomo i-mode

Launched 6/99

Mobile Internet

iPhone + iTouch

Launched 6/07

~85MM

~31MM

~8MM

Desktop Internet

Netscape*

Launched 12/94

~18MM




Up

20

40

60

80

100

Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19


Sub

scri

bers

(MM

)


7



Desktop Internet

AOL*

v 2.0 Launched 9/94

Mobile Internet

NTT docomo i-mode

Launched 6/99

Mobile Internet

iPhone + iTouch

Launched 6/07

~85MM

~31MM

~8MM

Desktop Internet

Netscape*

Launched 12/94

~18MM


380M



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Big Really Soon: Augmented Reality

Minority Report 2002

Powerful DisplaysTapping into the

Cloud

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Cloud

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Cloud

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Economic Forces - The GFC

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GFC Drove Driving Cloud Adoption

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GFC Drove Driving Cloud Adoption

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GFC Drove Driving Cloud Adoption“They’re saying that they don’t want to

have cap-ex on their books. You need to help me deploy a solution that doesn’t have a large amount of cap-ex on my books. As soon as the CFO sees it, it

isn’t going to go anywhere.”

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Environmental Forces - Power Concerns

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Environmental Forces - Power Concerns

Outdated hardware uses significantly more power and cooling costs.

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Environmental Forces

Growing costs to the environment and the bottom line drives Cloud Computing adoption.

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Environmental Forces

Growing costs to the environment and the bottom line drives Cloud Computing adoption.

Forrester Research estimates IT power costs now at 11% of total power costs for organisations.

It could quickly reach 22-25%.

“At that point CEOs will be asking big questions if they aren’t already. Many

companies will be looking to outsource their growing power and cooling costs - driving

many to Cloud Computing offerings.”

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Political & Legal Forces

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Compliance Gets More Complicated - Which Drives Cloud Computing Adoption

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CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with

Workforce Guardian.

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CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with

Workforce Guardian.

http://www.infolawgroup.com/2009/11/articles/cloud-computing-1/compliance-as-a-service-caas-the-enabler-role-of-legal-security-and-privacy-professionals/

http://www.infolawgroup.com/2009/11/articles/cloud-computing-1/compliance-as-a-service-caas-the-enabler-role-of-legal-security-and-privacy-professionals/

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In Conclusion

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In Conclusion

STEEP forces are driving adoption of Cloud Computing

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In Conclusion


We’re just at the beginning of the market

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In Conclusion


We’re just at the beginning of the market

Invest in the Cloud to compete in the future

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The STEEP Forces Driving Cloud Computing Adoption

SocialTechnologicalEconomicEnvironmentalPolitical

FORCES

The STEEP Forces Driving Cloud Computing for CSA IT

Business

generated

4g standard

conclusion

2amp

legal forces

mode aol netscape

amp

netscape users