The State of the Nation Address

Online Reputation Management

Companies are no longer exclusively in control of their brand messages.

Consumers control how your brands are being perceived online.

They’re not sold on one-way advertising messages anymore.

The Hard Truth

Digital Gives Us

Google Analytics. Facebook Insights. Twitter & Facebook growth.

We give you

But do you know: What trends are influencing

consumers? What do they really want? What are their complaints? Are your campaigns reaching

them? Are you speaking their language? Are your products and services

meeting their needs? Who is your ACTUAL audience? How are your messages being

perceived? Who are your brand

ambassadors?

BrandObjective

Are offline touch points aligning.

Staff, etc.

Ad Agency

Social Media Policy

Content Manager

PR Agency

Other media.e.g. outdoor

Developers Digital

Marketing Schedule

Is everything working/working together as it should? Do you need to allocate more of your attention/budget to something?

Resource Management

Real Life Examples

We mine insights from your audience.Not tracking what they’re saying, just seems silly….

Consumers discuss purchase decisions with each other, they recommend products and discourage friends from

making decisions they had bad experiences with.

Some insights we picked up on:

SONA 2013Reporting and analysis

Online buzz

President Jacob Zuma delivered his fifth State of the Nation Address (SONA), in which he restated

government’s broadband goal.

3 597comments were posted about SONA

online before the event.

Q: you looking forward to the state of the nation address:

26.19% said yes, of course71.42% said not really

2.38% said “what is the state of the nation address.

6 528comments were posted about SONA

online after the speech.

Overall, 10 125 people spoke about SONA.

Brand Reach

R463.69brand reach

R2 810 027earned media

140 501 35impressions generated

Reputation Score

Reputation Score: How well the brand is perceived online (sentiment + credibility)

2.16/5.0average reputation

Conversations took place on the most of days of the reporting period.

Majority of the coverage was about the president rather than the speech “If I had 10 wives I'd also avoid valentines day with a state of the nation address.”And mostly people posted a remind “President Jacob Zuma will present the

State of the Nation Address.”

Twitter was the most popular platform used to discuss the state of the nation address. This

because Twitter gives an immediate pulse on news and events, and what people are talking about,

often before any news outlet.

8 301 comments were posted on Twitter followed by Facebook with 1 824 comments.

Social Media Presence

Trending

Trending topics: President Zuma invites u 2 send comments on the State of the Nation Address #SONA. State of the Nation address to cost R6.8 million rand. State of the Nation should tackle rape. Help Zuma with his State of the Nation speech. Off Topic: Our President is a Mafia, Msholozi has 4 wives and somehow State of the Nation

Address ended up being on Valentine's Day. The State of the Nation Address is at 7pm on Valentine's Day. President Zuma's State of the Nation ignores South Africa's electricity crisis. We all know what is the state of the nation. We are spending R7m for our Jacob of Nkandla to

insult our intelligence.

Majority of the coverage focused more on Zuma that the actual speech.

Popular Hash tags:#SONA2013#SONA#Zuma#TipsforZuma#RoadtoSona#Msholozi#crime#state of nation#StopRape#TNZBizBrief#wellplayedMrPresident#presidency#AneneBooysen#stopViolence#HappyValetine#Iblameapartheidfor

Trending

Some of the comments

Trending

What was on peoples minds:

Crime &Corruption

Employment

Education

Valentines Day

Volume and Sentiment

The Positive The Negative The Neutral

“State of the nation build up... The method was skillfuly

excellent.”

“Anele's show State of the Nation on SABC 1 kinda brings

back joyful memories of actually being inside the

Parliament in Cape Town last year.”

State of the nation: South Africa, through the eyes of its

citizens.

“so looking forward to the #state of the nation address.”

What did everyone think of the State of the nation

address?

Already looking forward to next week's Debate on the

State of the Nation Address & the Reply thereof.

The one question that is on everybody's mind, about

tonight's State Of The Nation Address, is "Who will Helen

Zille be wearing?"

Speech was boring.

‘I think for Zuma's State of the Nation Address, he can start by apologizing for the state of our

nation.’

Zuma speech low on details.“How can you deliver a state of

the nation Address if half t country is Homeless. Its like

enviting me to yr party but not saying were it is.”

State of the Nation address to cost R6.8 million

Majority of the comments was mockery about “Zuma intentionally planned for the State of The Nation Address to be on Valentines Day just so that he can avoid taking his wives out for dinner.”

Top Tweeters

@Anele, was one of the top tweeters with 16 tweets generating a brand reach of R20 328.

@TheOnion tweet generated a brand reach of R919 646.2.