China surpasses the US to become the #1 app destination of the world Top 10 app destinations of the world CPI premium - iOS over Android % share of installs by country USA 11% 47% indonesia malaysia india philippines china 7% russia 4% 14% 6% brazil 6% 35% saudi arabia 2% 4% south korea 2% THE STATE OF APP DOWNLOADS & MONETIZATION insights Share and growth of app categories CPI trends across app categories by OS ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average. Share of app installs Growth: % change over Q2 2015 www.inmobi.com/insights GLOBAL / NOVEMBER 2015 x= cost of an android app install Insights are based on InMobi's network data for Q3 2015 south korea south korea shopping & lifestyle others m-Commerce ranking in the country saudi arabia china indonesia india travel shopping & lifestyle social & communication games entertainment USA india china indonesia 2.0x 1.1x .7x .6x .03X game 122% 94% 54% shopping & lifestyle 20% social & communication 12% travel 3% 1 43% 2 34% 1 33% 2 12% 4 -33% -50% 140 120 100 80 60 40 20 0 Q1-2015 Q2-2015 Q3-2015 350 300 250 200 150 100 50 0 Q1-2015 Q2-2015 Q3-2015 US commands the least premium for iOS installs Countries in Asia lead m-Commerce app installs this season m-Commerce app installs grew by over 100% to rank #2 As competition across categories intensifies, the disparity between CPIs decline Share & rank of m-Commerce app installs across top 10 app destinations 55% business 3% iOS Premium