Insights POPULAR APP DOWNLOAD DESTINATIONS ITALY SPAIN 2 10 RUSSIA 2 FRANCE 1 UNITED KINGDOM 1 ITALY ITALY 172 241 UNITED KINGDOM 241 RUSSIA 30 SPAIN 59 185 130 119 64 45 FRANCE CPD eCPM IOS PREMIUM OVER ANDROID CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us @InMobi | facebook.com/inmobi THE STATE OF APP DOWNLOADS AND MONETIZATION PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX = Share of app downloads EUROPE | JULY 2015 % SHARE OF DOWNLOADS BY COUNTRY CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q2 2015 DATA Cost = CPD 95% GAME 2% TRAVEL 1% mCOMMERCE 1% ENTERTAINMENT 0.4% TECHNOLOGY GAME 104 TRAVEL 125 mCOMMERCE 333 ENTERTAINMENT 251 TECHNOLOGY 295 47% RUSSIA 6% 17% FRANCE 13% UNITED KINGDOM 5% SPAIN COST OF APP DOWNLOADS 195 ITALY 184 FRANCE 142 RUSSIA 133 SPAIN 131 UNITED KINGDOM
The State of App Downloads and Monetization Infographic : Europe Q2 2015
Aug 18, 2015
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Insights
POPULAR APP DOWNLOAD DESTINATIONS
ITALY
SPAIN210
RUSSIA2
FRANCE1
UNITED KINGDOM1
ITALY
ITALY
172241
UNITED KINGDOM
241
RUSSIA
30
SPAIN
59
185 130 119 64 45
FRANCE
CPD
eCPM
IOS PREMIUM OVER ANDROID
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
www.inmobi.com/insights | Follow us @InMobi | facebook.com/inmobi
THE STATE OF APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM APP DOWNLOAD
= eCPMsCOST OF APP DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
= Share of app downloads
EUROPE | JULY 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA
Cost = CPD
95% GAME
2% TRAVEL
1% mCOMMERCE
1% ENTERTAINMENT
0.4% TECHNOLOGY
GAME 104
TRAVEL 125
mCOMMERCE 333
ENTERTAINMENT 251
TECHNOLOGY 295
47%
RUSSIA
6%
17% FRANCE
13%
UNITED KINGDOM
5%
SPAIN
COST OF APP DOWNLOADS
195
ITALY
184
FRANCE
142
RUSSIA
133
SPAIN
131
UNITED KINGDOM
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