Russia continues to lead as the #1 app destination in Europe Top 10 app destinations in Europe CPI premium - iOS over Android % share of installs by country spain 6% 87% austria italy 12% poland 2% 2% 1% russia 47% 5% polrtugal 2% france 15% THE STATE OF APP DOWNLOADS & MONETIZATION insights Share and growth of app categories CPI trends across app categories by OS ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average. Share of app installs Growth: % change over Q2 2015 EUROPE / NOVEMBER 2015 x= cost of an android app install Insights are based on InMobi's network data for Q3 2015 italy france gaming others gaming ranking in the country united kingdom spain poland travel shopping & lifestyle entertainment games health & fitness germany austria netherlands russia 1.5x .9x .3x .2x .1X game 294% -43% 91% entertainment 3% health & fitness 2% travel 2% 1 79% 1 78% 1 74% 1 -35% 474% Russia commands the highest premium for iOS installs this season Gaming is the leading category of app installs in Europe Entertainment and Health & Fitness category grew by over 200% to Rank #2 and #4 in Q3 As the competition across categories intensi- fies, the disparity between CPIs decline Share & rank of gaming app installs across top 10 app destinations 32% shopping & lifestyle 1% iOS Premium germany 4% www.inmobi.com/insight | Follow us on @InMobi | facebook.com/InMobi united kingdom netherlands germany 64% 1 500 400 300 200 150 100 50 0 Q1-2015 Q2-2015 Q3-2015 500 400 300 200 150 100 50 0 Q1-2015 Q2-2015 Q3-2015