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The social Web : It’s a culture shift @epallai gettheweb.co.nz geekchic.it [email protected] This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 New Zealand License . .,,
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The social Web: It's a culture shift

Oct 31, 2014

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Technology

Elyssa Pallai

Key trends and properties on the social web, web 3.0 and social media
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Page 1: The social Web: It's a culture shift

The social Web : It’s a culture shift @[email protected]

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 New Zealand License. .,,

Page 2: The social Web: It's a culture shift

Community Listening ParticipationMobileReal-Time Internet of things

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1. Community

Last year social sites briefly surpassed Google for search trafficCommunity support and recommendations are surpassing experts

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Travel

• 48% of respondents intended to use social media to plan their next trip

• 35% of social media users wound up booking a different hotel

• 15% changed their destination, airline or travel agency/tour company

The power of community : travel

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2. Listening

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3. Participation

BloggingMicrobloggingCommenting

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4. Mobile

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5. Real-time

Notify me

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6. Internet of things

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The social Web : It’s a culture shift @[email protected]

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 New Zealand License