Grow & Reinvent Social Media 101 Presented by: Matt Brown, Hays Insurance Agencies
May 29, 2015
Grow &
Reinvent Social Media 101
Presented by:Matt Brown, Hays Insurance Agencies
The Social WayEngagement in a Social Economy
Nathan Carse | Challenging the Status Quo
My mentors.
Gitomer.comBrianSolis.com
SethGodin.com
It is impossible to master a medium that evolves faster
than our ability to learn from it.
Brian Solis, author of Engage!
Social Media | Defined
[soh-shul, mee-dee-uh]
-noun
1.Online tools that connect us and facilitate conversations
2.A means for sharing valuable content that helps others
3.A platform, an opportunity, and a privilege
Source: Google, books, personal experiences, etc
The Social Effect
• Demise of Industrial Age w/$900 Laptop
• The Notion of Gifting• Becoming a Social Artist• Privacy
To prevent information leaks and other liabilities, companies are
drafting guidelines for social media interaction.
A rule of thumb: Don’t be stupid.
-Business Week
= ENGAGEMENT
Niche + Value
+Story + Entertain
+ Educate + Dialogue
+ Listen + Consistent
+ Authentic
The Social Toolbox
Free• Facebook Profile/Page• YouTube Channel• Twitter Profile• Linkedin Profile• Wordpress.com or
Blog.com• Postling.com• Mailchimp.com• eHow.com• Animoto.com
Not Free• Constant Contact
($150-300/year)• Flip Video Camera
($100-200)• Podcast Equipment
($250)• SendOutCards.com
(Varies)
It doesn’t matter how you say it…
…all that matters is what you say.
How-To Create a Facebook
Profile
http://www.youtube.com/watch?v=a4yu1XJQP50
How-ToCreate a Linkedin
Profile
http://www.youtube.com/watch?v=f3pVBanmGg4
Helpful Links• http://search.twitter.com• http://commoncraft.com• http://constantcontact.com• http://mailchimp.com• http://icontact.com • http://google.com/alerts• http://mashable.com• http://podbean.com• http://commoncraft.com