Social Engagement Planning Making the move from marketing plans to engagement plans Joe Edwards – Tidalwave – Digital Planner Twitter @brandjoe
Sep 17, 2014
Social Engagement PlanningMaking the move from marketing plans to engagement plans
Joe Edwards – Tidalwave – Digital PlannerTwitter @brandjoe
@brandjoe
How mature are you?
Spot the difference
Engagement planning
Brand engagement andfront line engagement
Embrace
Buy in top down
Buy in bottom up
The usual suspects
Content stars and the snowball effect
Horses for courses
Policy / guidelines
Mapping the content calendar
http://www.flickr.com/photos/sillypucci/2871830488/sizes/l/in/photostream/
http://www.flickr.com/photos/stuckincustoms/2726218408/sizes/l/in/photostream/
http://www.flickr.com/photos/angusmcdiarmid/3567314245/sizes/l/in/photostream/
http://www.flickr.com/photos/76074333@N00/317952268/
http://www.flickr.com/photos/rowmuse/4383656744/sizes/l/in/photostream/
http://www.flickr.com/photos/imcomkorea/2919491051/sizes/l/in/photostream/
http://www.flickr.com/photos/12142259@N00/3995809442/
http://www.flickr.com/photos/74373690@N00/4923476078/
http://www.flickr.com/photos/jpb93/4418828535/sizes/l/in/photostream/
http://www.flickr.com/photos/kamshots/384814496/sizes/o/in/photostream/
http://www.flickr.com/photos/justin_case/54062137/sizes/o/in/photostrea
http://www.flickr.com/photos/sjsharktank/5533403340/sizes/l/in/photostream/ m/