The Shifting Landscape of IoT

THE SHIFTING LANDSCAPE OF IOT

ZACH SUPALLA CEO of Particle

@zs @particle

www.particle.io

WHAT IS IOT

THE IOT LANDSCAPE

MAJOR IOT TRENDS

WHAT IS IOT

THE IOT LANDSCAPE

MAJOR IOT TRENDS

What is the Internet of Things?

DATA (INSIGHT) ACTUATOR

SENSOR DATA (INSIGHT)

DATA (INSIGHT) ACTUATORSENSOR

https://www.youtube.com/watch?v=aqbKrrru2co

But why are we building this stuff?

PROBLEMS AND CORRESPONDING SOLUTIONS ARE COMMON ACROSS INDUSTRIES

COMPLIANCE MONITORING

AUTOMATIC FULFILLMENT

ASSET TRACKING

PREVENTATIVE MAINTENANCE

CONSUMER UPSELL

REMOTE DIAGNOSTICS

WHAT IS IOT

THE IOT LANDSCAPE

MAJOR IOT TRENDS

CONSUMERINDUSTRIAL

PO

WE

RF

UL

CO

NS

TR

AIN

ED

WE

AR

AB

LE

S

Consumer Industrial

Vertical Applications $7.1 Trillion

(2020)

Horizontal Service Layers $300 Billion

(2020)

SM

AR

T H

OM

E

CO

NN

EC

TE

D C

AR

MO

BIL

E P

AY

ME

NT

S

ME

DIC

AL

RE

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UR

CE

MA

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ME

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OIL

, G

AS

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ND

MIN

ING

SM

AR

T G

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MA

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FAC

TU

RIN

G

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AR

T C

ITIE

S

Source: Gartner, IDC

APPLICATIONS AND INTERFACES

DATA SOLUTIONS

DEVICE INFRASTRUCTURE

IoT device hardware and firmware Cellular IoT MVNO IoT Device Cloud Web/mobile apps

A FLEET OF DEVICESWI-FI OR

CELLULARCONNECTIVITY APPS AND

THIRD PARTY SERVICES

IoT DEVICE CLOUD

BLE

WI-FI

LPWAN

CELLULAR

SATELLITE

WHAT IS IOT

THE IOT LANDSCAPE

MAJOR IOT TRENDS

Wearables are dead

IoT security is a big deal

Even if we secure new IoT devices, our insecure past will haunt us forever

Everybody’s got an IoT analytics platform

The battle for LPWAN is still playing out

THE BATTLE BEGAN WITH SIGFOX

ENTER LORA - THE OPEN SIGFOX ALTERNATIVE

THE CARRIERS ARE RESPONDING WITH CAT M1 AND NB1

LTE CAT 6

LTE CAT 4

LTE CAT 1

LTE CAT M1

LTE CAT NB1

COSTPOWER

CONSUMPTION

TARGET APPLICATIONS

MEGA SMARTPHONES

SMARTPHONE

POINT OF SALE

CONNECTED WEARABLES

LOW POWER SENSORS

BANDWIDTH

300 MBPS

150 MBPS

10 MBPS

100 KBPS

10 KBPS

LTE FOR IOT

INTERNATIONAL CARRIER ADOPTION IS SPLIT

M1 ADOPTION NB1 ADOPTION

USA

CANADA CHINA

EUROPE

AUSTRALIA TELSTRA (M1) AND OPTUS (NB1)

MEXICO SOUTHEAST ASIA

The battle for LPWAN is a game of chess with a predictable winner

THE SHIFTING LANDSCAPE OF IOT