The Secret Art of Persuasion By Robert Ishoy
Dec 21, 2015
The Secret Art of PersuasionBy Robert Ishoy
Why?
Have you ever wondered how leaders in business, politics and even religion are able to get others do what they want them to do? Are you able to influence others in your life the way you would like to? What are the secrets of persuasion? How can you use the powers of persuasion to improve your life?
40 plus years of learning
The Hierarchy of Persuasive Methods
Higher Forms of Persuasion
Conversion
Common Forms of Persuasion
Tangible Incentiv
es
Crude Forms of Persuasion
Force
Higher Forms of Persuasion: Nontangible Incentives, Conversion
All have their place but it is the higher forms of persuasion that are more effective and lasting.
The lower forms tend to be conditional and temporary as well as ethically questionable.
What I teach
Persuasion as an art form
Psychology of persuasion
Concepts of:
building positive rapport,
conducting an assessment
and developing a persuasive strategy
Building Rapport
Rapport
crediblity
trustemapthy
Conducting an assessment
questioning
listening
monitoringrapport
elicitation
Developing a persuasive strategy
LogosEthosPathos
Pathos (emotion)
Ethos (credibilit
y)
Logos (reasonin
g)
“Persuasion is using the Ghost of the past to change the Spirit of the future.”
http://secretsop.com
Value
Special Offer
$29.951st Ten
Earn cash back
Vision
Changing one mind/heart at a time
altruistic egotism = win / win
The Power of Persuasion