THE ROTARY CLUB OF ARLINGTON “90 DAYS OF SERVICE” CAMPAIGN
Jan 04, 2016
THE ROTARY CLUB OF ARLINGTON
“90 DAYS OF SERVICE” CAMPAIGN
PURPOSE “Make Rotary Relevant.” Energize our club, mobilize our existing
members and attract new members.
Redefine our club as a “heavy-weight service organization” in Arlington.
Motivate non-Rotarians to visit our meetings, “like” our Rotary Club of Arlington Facebook page and participate in our service projects.
PLANNING
Created a Master Plan that benefitted 7 community organizations.
Provided the Campaign schedule to the club so they could plan ahead.
Selected Rotary members to easily lead each activity.
Sample Campaign Schedule:
Jan. 9-27: “Dress for Success” Clothing Drive:
Feb. 6-13: “Toothbrush Rush”
Feb. 6: “Blood Donation Day”
Feb. 13-20: “Let’s CAN Hunger Food Drive”:
Feb. 19: “Anti-bullying Campaign” -Webb Elementary.
Feb. 26: “How to Wow the Real World” program at UTA.
Mar. 1: “Keep Arlington Beautiful.”
Mar. 14: “Planting Seeds of Greatness”
IMPLEMENTATION Promoted each event thru weekly announcements, emails
and club newsletter. Sent press releases to local media.
Encouraged using member’s offices as drop-off points.
Members participated thru giving of time, money, or both.
As seen in the Arlington Citizen Journal
RESULTSBottom line: Ignited club energy & enthusiasm.
Implemented our vision for a “service mindset.”
Increased membership – our goal was +10 for year, ended at +20. Now, new members are bringing in new members!
ACTION STEPS:
1. Decide if right for your club and how to
implement.2. Select causes/organizations – whose members are in your club now.3. Have fun and make a difference!