The root of social marketing

Social MediaThe root of social marketing?

Social Media

Social= What

happens when

people interact.

Media= Tools

used to convey

information.Social Media = The text, video, pictures or audio that people use to interact with one another online.

Social Media Marketing

Think of social media platforms (Facebook , Twitter, etc.) like the physical places

you go to make new friends ornetwork for business. You know,

places likethe corner coffee shop, the bar, the

library…

Take for example…

Owner of juice Bar

Goal: Use social media to connect with people who like to frequent juice bars.

Question: Who is my target audience? Where do they like tocongregate online?

Fresh juice junkiesLind

a

Who are they?

Buyer Persona• Tries to maintain a healthy lifestyle

• Always dieting

• Belongs to a gym

• Man or woman age 25-50

• Middle to upper class

Where are they?

Chat rooms BlogsFacebookTwitter

Google+

OptingIn

Research

What are they saying?

“I want to start juicing, does anyone know where I can find a juice bar in town?”

“Take a look at this yummy carrot apple juice I made this morning…Mmmm”

“Read my blog about the health benefits of juicing.”

“Thanks for watching my video How I lost weight juicing.”

How do I reach them?

• Create a Facebook Fan page and invite everyone you know to LIKE the page.• Create Facebook ads to target your audience and increase awareness.

• Create a blog to share your knowledge and post the blog link on your Facebook page.

• Connect an email app to your Facebook page to collect email addresses. • Create a monthly newsletter and post a link to your blog in the newsletter.• Use social sharing on your blog so that readers are able to share with their networks.• Add your social media links to your newsletter for people to follow you.

Start the conversation andkeep it going!

Build Brand AwarenessLeads Advocates

What to say?

• Look for their concerns and offer solutions!

• Keep it Light, Bright & Polite.

• Use images whenever possible.

• Create video to convey your message.

• Be the expert. Offer valuable information in your field of expertise.

• Blogs & newsletters are for longer posts.

• Facebook & Twitter for shorter posts.

• Ask questions to draw them out.

Creating Content for Social Media Posts

Ask them to respond…

LIKE | Comment | ShareEngagement

The “BE” attitudes for social

Be authenticBe consistentBe relevantBe availableBe helpfulBe delightful

Thanks for stopping by!What are your thoughts about social marketing?

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