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The role of UX Design in AI Tom Woodel UX Lead, Saberr @womtoodle Saberr
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The role of UX design in AI by Tom Woodel

Jan 23, 2018

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Page 1: The role of UX design in AI by Tom Woodel

The role of UX Design in AITom WoodelUX Lead, Saberr @womtoodle

Saberr

Page 2: The role of UX design in AI by Tom Woodel

Agenda

What we'll cover:

Problems with AIHow do we fix this?What is Saberr?How we design for AIWhat we've found so far

Saberr @womtoodle

Q&A

Page 3: The role of UX design in AI by Tom Woodel

Problems with AI

Saberr @womtoodle

History repeats itself

Page 4: The role of UX design in AI by Tom Woodel

History repeats itself

Saberr @womtoodle

Page 5: The role of UX design in AI by Tom Woodel

What was the problem?

Saberr @womtoodle

Experts design for experts

Page 6: The role of UX design in AI by Tom Woodel

Microsoft's AI: TayTweets

Saberr @womtoodle

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Microsoft's AI: TayTweets

Saberr @womtoodle

The aim was to, “experiment and conduct research on conversational understanding”.

Tay would learn from conversations she had with people on twitter and so become “smarter”.

Page 8: The role of UX design in AI by Tom Woodel

Tay the Tormentor

Saberr @womtoodle

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Tay the Tormentor

Saberr @womtoodle

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Chatbots

Saberr @womtoodle

"You have high expectations. First they disappoint you, then they break."

Alistair Shepherd, Founder of Saberr

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How do we fix this?

Saberr @womtoodle

UX Design to the rescue!

Page 12: The role of UX design in AI by Tom Woodel

How do we fix this?

Saberr @womtoodle

Designers need to be included much earlier in the design processDon't just design with Data, start with qualitative researchHave a clear idea of tone of voiceHave a clear idea of level of interaction

Page 13: The role of UX design in AI by Tom Woodel

What is Saberr?

Saberr @womtoodle

Work well together

Page 14: The role of UX design in AI by Tom Woodel

What is Saberr?

Saberr @womtoodle

Base

Page 15: The role of UX design in AI by Tom Woodel

What is Saberr?

Saberr @womtoodle

BaseCoachBot

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The problem

Saberr @womtoodle

Large diagnostic surveys for both Base and CoachBotCurrent products rely heavily on Saberr team's facilitationTakes a lot to try out new features, a lot had to be written in code to test.

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How to design for AI

Saberr @womtoodle

Prototyping CoachBot

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Otherwise known as...

Saberr @womtoodle

Faking a bot

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Faking a bot

Saberr @womtoodle

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CoachBot Slack Setup

Saberr @womtoodle

"Heavily supervised Bot"Mid size company

3 teams, to match our proto personasOne channel for each team with CoachBot (Multi channel guest) added to each channelSaberr Buddy added as a multi channel guest

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Bot Brain

Saberr @womtoodle

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Bot Brain

Saberr @womtoodle

Base

CoachBot

Contextual

Toolkits

Exercises

Games

Challenges

Stage 1Questions Stage 2 Stage 3 Responses

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Benefits of prototyping AI

Saberr @womtoodle

Responsive to needs of usersQuickly test new ideasNot data driven, its qualitative.Saberr Buddy allows for on the fly interviews

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CoachBot Drip Feed

Saberr @womtoodle

What we've found so far

Page 25: The role of UX design in AI by Tom Woodel

Tone of Voice

Saberr @womtoodle

Avoid too much personality, especially to begin withSet expectations earlyFunctional and ContextualPrimers for why we are asking specific questions

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Level of Interaction

Saberr @womtoodle

Offer the user the choice of interactionMake the interactions contextual not generic for more buy inLearn when the users preferred interactingSet expectations

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Escalation Protocol

Saberr @womtoodle

What happens when something goes wrong?Have a way users can escape from error trapsHaving a buddy works for testing, interviews, and escalation

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Q&A

Tom WoodelUX Lead, Saberr @womtoodle

Saberr The role of UX Design in AI