The Role of Today’s Manager

RAB, BMI & MIW Radio Group

1

The Role of Today’s Manager

RAB, BMI & MIW Radio Group

• The Economy

What are today’s challenges?

• New media choices

• Fewer Advertising Dollars…More Options

Fewer GMs

• Fewer GSMs

• Multi-tasking a must

• Less Management

• Big Companies

• Do More With Less

• More Top Down decisions

RAB, BMI & MIW Radio Group

• 92% of people still listen

What’s good?

• Live. Local. Free.

• It’s still SHOWBIZ. Fun gig!

• Cockroach? Radio is scrappy/competitive

• YOU can make a difference

• 80% say radio is best place for new music discovery

• It works 6:1 ROI!

• Relatively cheap to produce.

• Flexible, nimble

• Targetable, efficient

• Reach PLUS frequency

• Companion – human, personal, part of daily routine

RAB, BMI & MIW Radio Group

LEAD & INSPIRE!

4

The Best Managers

RAB, BMI & MIW Radio Group

• Someone who “gets it done”

• An Agent for Change

• A Leader

Today’s Manager Needs To Be…

• Decisive. Don’t be a flake!• A Person with Great Judgment• A Person with a Sense of Urgency• Pro-Active; Not Re-Active

• Problem solver• Innovative – be bold, try stuff

• Strategic AND tactical

• Positive/fun• More “we” and Less “I”

• Well-read and knowledgeable

• A Coach and Developer of Talent – can you “arrange?”

• A Psychologist, caring• A Master Motivator• A Positive Example

RAB, BMI & MIW Radio Group

Women’s Management SessionsNashville, TN ∙ August 2014