11/9/2010 1 Best Practices in the Recruitment and Retention of Students of Color Developing a Cultural Paradigm Shift College Student Educators International ACPA Educational Webinar Series Robert N. Page Jr. Adrienne Collins-Runnebaum Facilitator Best Practices in the Recruitment and Retention of Students of Color Developing a Cultural Paradigm Shift Webinar Agenda 2:00 p.m. Introductions 2:15 p.m. Assessment of your Recruitment and Retention Needs 2:35 a.m. Developing a Recruitment Plan from the Ground Up 2:55 p.m. Developing a Collaborative Retention Plan 3:15 p.m. Recruitment and Retention Summit Building Your Plan and Putting it into Action 3:25 p.m. Closing Best Practices in the Recruitment and Retention of Students of Color Developing a Cultural Paradigm Shift Robert N. Page Jr. 28 Years Higher Education Experience Housing First Year Experience – ASU Consultant Work – Living and Leaving a Legacy Noel Levitz Experience Developed the Hawk Link Program
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11/9/2010
1
Best Practices in the
Recruitment and Retention of
Students of Color
Developing a Cultural Paradigm Shift
College Student Educators International
ACPA Educational Webinar Series
Robert N. Page Jr.
Adrienne Collins-Runnebaum Facilitator
Best Practices in the
Recruitment and Retention of
Students of Color
Developing a Cultural Paradigm Shift
Webinar Agenda
2:00 p.m. Introductions
2:15 p.m. Assessment of your Recruitment and
Retention Needs
2:35 a.m. Developing a Recruitment Plan from the
Ground Up
2:55 p.m. Developing a Collaborative
Retention Plan
3:15 p.m. Recruitment and Retention Summit
Building Your Plan and Putting it into Action
3:25 p.m. Closing
Best Practices in the Recruitment and Retention of
Students of ColorDeveloping a Cultural Paradigm Shift
Robert N. Page Jr.
28 Years Higher Education Experience
Housing First Year Experience – ASU
Consultant Work – Living and Leaving a
Legacy
Noel Levitz Experience
Developed the Hawk Link Program
11/9/2010
2
Best Practices in the Recruitment and Retention of
Students of ColorDeveloping a Cultural Paradigm Shift
Best Practices in the Recruitment and Retention of
Students of ColorDeveloping a Cultural Paradigm Shift
Boy you have a responsibility…
Best Practices in the Recruitment and Retention of
Students of ColorDeveloping a Cultural Paradigm Shift
11/9/2010
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Best Practices in the
Recruitment and Retention of
Students of Color
Developing a Cultural Paradigm Shift
Goal: This webinar is designed to explore the challenges and responsibilities that institutions may have in the development of a comprehensive multicultural recruitment and retention plan. We will also discuss how to formulate a plan that could work with the many cultural challenges facing our communities. The goal is to be able to address some of the challenges that face multicultural recruitment and retention initiatives by understanding multiculturalism, which could shape the best practices you will use in meeting the needs of the students and institution.
Best Practices in the
Recruitment and Retention of
Students of Color
Developing a Cultural Paradigm Shift
Learning Outcomes
To engage participants in effective discussion towards increasing
enrollment and first year retention
To explore best practices that can directly impact the recruitment and
retention of students of color
To facilitate dialogue around challenges and barriers that are related to
enrollment and academic success
Identify and assess how departments and offices on your campus can
work on new ways to work collaboratively with this population
Provide information on programs that work
Identify ways that campus departments and offices can collaborate to
foster a more inclusive learning environment for the overall success of
their students
Discussion on how to put ideas and initiatives into action
Best Practices in the
Recruitment and Retention of
Students of Color
Developing a Cultural Paradigm Shift
What is your role at your institution
What do you hope to achieve out of this
workshop
Identify key goals that lead to successful
recruitment and retention
Challenges that your institution face in
recruiting and retaining students of color
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Best Practices in the
Recruitment and Retention of
Students of Color
Developing a Cultural Paradigm Shift
Grounding your Plans in a Multicultural Education Models
Why do we need diversity discussion for Recruitment
and Retention?
Theory Based Education for Recruitment and Retention
– Multiculturalism
– Social Justice Models
– Social Change Models
– Inclusion Models
– Cross Cultural Communication Models
Best Practices in the
Recruitment Students of Color
Developing a Cultural Paradigm Shift
Developing a Recruitment Plan
from the Ground Up
Best Practices in the
Recruitment and Retention of
Students of Color
Developing a Cultural Paradigm Shift
Campus Assessment Worksheet
Recruitment:
What resources are needed for a successful recruitment plan on your campus?
Identify the following:
Target Population
Target Areas for Recruitment
Academic Indicators
Marketing & Communication Plan
Recruitment Goals/Yield:
Target Goals (Immediate Impact Numbers for Students of Color)
Stretch Goals (Long Term 2-4 years)
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Best Practices in the
Recruitment and Retention of
Students of Color
Developing a Cultural Paradigm Shift
Campus Assessment Worksheet
Possible Resources:
Multicultural Recruitment Team
Scholarships and Financial Aid Planning and Funding
White Black Asian Hispanic American Indian Non-Public
Developing a Comprehensive
Multicultural Recruitment Plan
Developing a Comprehensive
Multicultural Recruitment Plan
Key factors for recruiting students
Ranked high are the variety of majors/programs and the college town atmosphere
Preferred sources of information are campus visits, then college websites
Most important influencers are themselves and their parents, then current college students
Key characteristics are strong programs, friendly people, attractive campus
And Opportunity for involvement in campus activities
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Developing a Comprehensive
Multicultural Recruitment Plan
Key factors in recruiting multicultural students
Also ranked high are the variety of majors/programs and the college town atmosphere as related to people of color
Preferred sources of information are phone calls and emails from college representatives and scholarship brochures (compared to campus visits and college websites
Most important influencers are themselves and their parents, then high school counselors and coaches (compared to current college students)
Additional key characteristics are classes taught by professors, personal attention to students, and affordability
Developing a Comprehensive
Multicultural Recruitment Plan
Barriers that could prevent success for your office
as you develop your program plans
– Lack of multi-cultural acceptance
– Isolation from other campus services
– Lack of vision
– Lack of staff support
– Segregation of student populations
– Diversity Education Issues
– Lack of motivation
Developing a Comprehensive
Multicultural Recruitment Plan
Factors needed in offices for success
– Departmental & Institutional Support
– Financial Support (Alternative Options)
– Academic Support Programs
– Orientation Programs
– Recruitment Visits
– Peer Education Programs
– TRIO/Grant Programs
– Solid Value Based Multicultural and Diversity Training Programs
– Office Support from the Following…
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Developing a Comprehensive
Multicultural Recruitment Plan
Recruitment TRIO Day Visits
Admissions Counselor On Call
Admission Visit Day
Two Days and One Day Programs
Admissions Presentation
SOCR Program Information
Campus Tour by Students of Color
Student Panels
Other Sessions as Outlined by Retention Committee
Faculty/Staff Lunch Session
Developing a Comprehensive
Multicultural Recruitment Plan
Financial Aid
Financial Aid Seminars
Financial Aid Counselor On Call
Financial Aid Visit Day
Financial Aid Student Management Panel
Presentation on Retention Efforts
Formal Presentation on FAFSA
Scholarship & Loan Session
FAFSA On Line Session
Developing a Comprehensive
Multicultural Recruitment Plan
Orientation Programs
Pre-Orientation Program
SOCR Two-Day Program
Academic Intervention Strategies
Advising & Student Panel
Social Component
Inclusive Orientation Week Activities
Parent Goodbye Program
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Developing a Comprehensive
Multicultural Recruitment Plan
Writing You Plan…
An effective multicultural recruitment and
retention plan is written and implemented by
individuals that have strong enrollment and
multicultural educational backgrounds that
can understand, respect, accept and
appreciate differences moving beyond
assumptions on the values that lead to
individual enrollment goals.
Developing a Comprehensive
Multicultural Recruitment Plan
Detailed Action Plans
Objectives - Timetables
Responsibility - Budgets
Evaluation
Institutional Strategic Plan
Master Enrollment Plan
Master Marketing
Recruitment PlanMaster Retention Plan
Clear Goals
Key Strategies
Steps to beginning your enrollment plan
Formation of a University-wide Enrollment
Management Recruitment Council
Assess driving and restraining forces
Compile and review historical data
Establishing clear and realistic goals
Develop separate strategic funnel for every
new student enrollment goal or group
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How many new students do we want in
the entering class and who?
New Student Enrollment
Funnel and Stages
Enrollment
Stage Rate
Enrollment
Stage
Applicant
Prospect
Inquiry
Completed
Applicant
Accepted
Confirmed
Enrolled
Response
Conversion
Completion
Acceptance
Confirmation
Capture
Yield (accept to enroll)
Enrollment Profile
Operational
ExpensesNet Operating
Revenue
Environment
Pricing
Financial aid policy
Cost of student populations
Program capacity
Course Availability
Student retention
Enrollment mgmt.
effectiveness
Auxiliary income
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Key Recruitment Strategies
Recruitment Marketing
Territory Management
Pricing
Campus Visit Programming
Use of Targeted Funnel Management
Marketing
Organizational Design and Development
Now Can You Keep Them?
Best Practices in the
Recruitment and Retention
of Students of Color
Developing a Cultural Paradigm Shift
Developing a Collaborative Retention Plan
11/9/2010
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Climate Survey & Retention Challenges
Student Stress Release
Retaining a student takes half the cost to recruit a student…
Best Practices in the Retention of Students of Color
Campus Assessment Worksheet
Retention: What resources are needed for a successful retention plan
on your campus?
Identify the following:
– Target Cohort
– Supplemental Programs and Support
– Academic Indicators
Marketing & Communication Plan
Retention Goals/Rates
– Target Goals (Immediate Impact Numbers for Students of Color
– Stretch Goals (Long Term 2-4 years
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Best Practices in the Retention of Students of Color
Campus Assessment Worksheet
Possible Resources:
– Orientation Programs
– Retention Guides
– Scholarships and Financial Aid Planning
– Academic Support Programs
– Faculty Support
– Departmental Support
– Freshman Seminar
– Tutoring and Writing Support
– Early Alert System
– Sophomore Transition Program
– Men of Color Program
Best Practices in the
Retention of Students of Color
Key Factors in Retaining Students Mentoring - Enhancing and developing personal
relationships with other students and faculty
Involvement - Students that are involved in outside classroom experiences adjust quicker to the college and are more well rounded
Participation in Specialized Programs - Students that participate in departmental programs succeed academically
Sophomore Year Component – students who receive support in their second year have a higher retention to graduation rate
Best Practices in the
Retention of Students of Color
Key Factors in the Retaining of Students of Color Mentoring - Enhancing and developing personal relationships
with other upper division students, faculty and staff Cohort Enrollment - Having a core group of peers enrolled in
some of the same academic courses from which to form support systems such as study groups and peer tutoring
Cultural Involvement - Students that are involved in outside classroom opportunities that promote diversity and cultural inclusion adjust quicker to the college experience
Participation in Specialized Programs - Students that participate in department support programs
Sophomore Year Component – students who receive support in their second year have a higher retention to graduation rate
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Best Practices in the
Retention of Students of Color
Barriers that could prevent success for your office or