International Congress and Convention Association . www.iccaworld.com | icca.mobi Understanding the true value of international association conferences Martin Sirk ICCA CEO Meetings Africa: Association Day The role of Associations in nation building
The Role Of Associations In Nation Building
Nov 01, 2014
Presentation on The Role Of Associations In Nation Building - Understanding the true value of international association conferences.
Presentation was held by ICCA CEO Martin Sirk during the Meetings Africa 2013 tradeshow.
Presentation was held by ICCA CEO Martin Sirk during the Meetings Africa 2013 tradeshow.
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Understanding the true value of international association conferences
Martin SirkICCA CEO
Meetings Africa: Association Day
The role of Associations in nation building
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
What do we mean by “value” of conferences?
• Mexico 2010: – $32.6 billion (48% tourism)– 23 million participants– 197,000 meetings
• USA 2009: – $263 billion (43% tourism)– 1.7 million jobs
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Hidden depths - true value?
• Not just direct spend!!!• $20 meal vs. $2.0m deal• Knowledge transfer: two-way• Knowledge creation• Local future leader education• Local champions profiled• Business networks strengthened• Long term sustainable competitiveness
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
The Big Challenges for Africa
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• Strategic understanding – tourism but also not tourism!
• Support African associations & their members
• Create political/academic/business linkages
• Infrastructure and basic skills
• Complex project management skills – not just logistics!
• Measurement & storytelling
Big challanges
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Thank you!
Martin SirkICCA CEO
Hidden Depths = true value!
Meetings Africa: Association Day
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