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Role of Small Scale Indusrtries in Devolping Nation

Nov 15, 2014

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PROJECT REPORT ON METRO METAL INDUSTRIES AND PROJECT WORK ENTITLED AS

ROLE OF SMAL L SCALE INDUSTR IES IN DEV EL OPIN G NA TIO N AND ADVER TISE MENT TOW ARDS I TS SALES PREPARED AND PRESENTED BYMR.VITTHAL B. BHAWAR

Under the guidance of Mr. YUNUS KHAN(M.D METRO METAL INDUSTRIES, AURNGABAD)

Submitted to The Nis Academy Annamalai University (Reliance Anil Dhirubhai Ambani Group) Shreya Nagar, Aurangabad. Ph. :( 0240) 2070042, 3207691 (Maharashtraa)

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ACKNOWLED GEMENTWith immense pleasure, I would like to present this project report for Metro Metal Industries Aurangabad. It has been an enriching experience for me to undergo my summer internship program at Metro Metal Industries , which would not have possible without the goodwill and support of the people around. As a student Of The Nis Acad emy (Re liance An il Dhi rubh ai Amban i Gr oup ). I would like to express my sincere thanks too all those who helped me during my practical training programme. Words are insufficient to express my gratitude toward Mr. Yun us Kh an , the Managing Director of Metro Metal Industries. As we know research work needs hard work, keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express my sincere gratitude to Mr. Faruk Khan , Production in charge, and Mr. Barkat Khan, Marketing Department, who helped me at every step whenever needed and Mr. Jabbar khan, Finance Department at MMI. At last but not least my grateful thanks is also extended to Mr. Ganesh Salunke (Director The NIS Academy Reliance Anil Dhirubhai Ambani Group). And my thanks to all my faculty members for the proper guidance and assistance extended by them. I am also grateful to my parents, friends, Mr. Sachin Satpute, Mr.Shivaji Tidke & Miss. Swapna Deshmukh to encourage & giving me moral support. However, I accept the sole responsibility for any possible error of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice. Date: 31st jule 2009 Place: Aurangabad Duration: 1ST June to 31st Jule 2009 Vitthal Bhawar the Nis Academy

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EX EC UTIV E SUMMER YThe MBA programme is well structured and integrated course of business studies. The main objective of practical training at MBA level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The MBA programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field. Training is an integral part of MBA and each and every student has to undergo the training for 2 months in a company and then prepare a project report on the same after the completion of training. During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life. In todays globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it is true that Experience is best teacher.

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IND EXSr.No. 1. 2 2 3 3. Topics Objectives of Project Introduction Company profile Company Introduction Marketing Research Page No 7 8 26 27 35

5. 6.

Questions Limitations

42 45

7. 8. 9 10.

My Fin dings

46 47 48

Suggestions Conclusion

Bibliography

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DECLARATION

I, Mr.V itthal Bhawa r, of The Nis Acad emy , here by declare that I have completed this project on R OLE OF SMAL L SCALE INDUS TRIES IN DEVELOPI NG NA TI ON AND ADVER TISEMENT TOWARDS ITS SALES in the academic Year 2009-2010. The information submitted is true and original to the best of my knowledge.

Mr. ViTTHAL BHAWAR The Nis Academy Annamalai University (Reliance Anil Dhirubhai Ambani Group) Shreya nagar, Aurangabad.

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ROLE O F SMAL L SCA LE IN DUS TRIES IN D EVELOPI NG N ATIO N AND ADVER TISEMENT TOW AR DS ITS SALES

OBJECTIVE S OF THE PR OJECT

1. 2. 3. 4. 5. 6.

To know details of Small Scale industries To know details of Metro Metal Industries. To study Market Research detail. Effective Advertisement towards Sales management. Customer Survey and its Findings. Performance and progress of Furniture

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SMALL SCALE INDUSTRY

INTRODUCTION The definition for small-scale industrial undertakings has changed over time. Initially they were classified into two categories- those using power with less than 50 employees and those not using power with the employee strength being more than 50 but less than 100. However the capital resources invested on plant and machinery buildings have been the primary criteria to differentiate the small-scale industries from the large and medium scale industries. An industrial unit can be categorized as a small- scale unit if it fulfils the capital investment limit fixed by the Government of India for the small-scale sector. As per the latest definition which is effective since December 21, 1999, for any industrial unit to be regarded as Small Scale Industrial unit the following condition is to be satisfied: Investment in fixed assets like plants and equipments either held on ownership terms on lease or on hire purchase should not be more than Rs 10 million. However the unit in no way can be owned or controlled or ancillary of any other industrial unit. The traditional small-scale industries clearly differ from their modern counterparts in many respects. The traditional units are highly labor consuming with their age-old machineries and conventional techniques of production resulting in poor productivity rate whereas the modern small-scale units are much more productive with less manpower and more sophisticated equipments. Khadi and handloom, sericulture, handicrafts, village industries, coir, Bell metal are some of the traditional small-scale industries in India. The modern small industries offer a wide range of products starting from simple items like hosiery products, garments, leather products, fishing hook etc to more sophisticated items like television sets, electronics control system, various engineering products especially as ancillaries to large industrial undertakings. Nowadays Indian small-scale industries (SSIs) are mostly modern small-scale industries. Modernization has widened the list of products offered by this industry. The items manufactured in modern Small-scale service & Business enterprises in India now include rubber products, plastic products, chemical products, glass and ceramics, mechanical engineering items, hardware, electrical items, transport equipment, electronic components and equipments, automobile parts, bicycle parts, instruments, sports goods, stationery items and clocks and watches.

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HIST OR Y OF S MALL SCALE IN DUSTR Y

Ministry of Agro and Land Rural Industries and Ministry of SSI have been merged into a single namely, Ministry of Micro Small & Medium Enterprises. The President under Notification 9th May 2007 has amended the Government of India (Allocation of business) Rules 1961, Pursuant to this amended Ministry of Agro and rural Industries (Krishi Evam Gramin Udyog Mantra lay) and ministry of SSI (Laghu Udoyag Mantralay) have been merged into a single Ministry, namely, Ministry of Micro Small & Medium Enterprises (Suksham Laghu Aur Medium Udyam Mantralay)

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CON CEPT & DEF INA TIO N OF SSIIn most parts of the world the nomenclature used is small and Medium Enterprises (SMEs) and the criteria for defining include the number of employees and /or the turnover. In India the Small Scale Industry evokes different meanings for different agencies and the financial institution. For example for the purpose of excise and sales Tax Exemption, the turnover alone is the determining criterion. However in broader terms, currently, an SSI is defined in terms of investment ceiling on the original value of instilled plant and machinery. 7.65 The small scale sector has played a very important role in the socio-economic development of the country during the past 50 years. It has significantly contributed to the overall growth in terms of the Gross Domestic Product (GDP), employment generation and exports. The performance of the small scale sector, therefore, has a direct impact on the growth of the overall economy. The performance of the small scale sector in terms of parameters like number of units (both registered and unregistered), production, employment and exports is given in Table 7.15. 7.66 During the one year period i.e., 2000-01 Over 1999-2000, the number of SSI units is estimated to have increased by 1,58,000, production at current prices by Rs. 72,609 crore and at constant prices by Rs. 33,714 crore. Employment increased by 7,14,000 persons, while exports were higher by Rs. 5,778 crores. 7.67 According to projections made by the Ministry of Small Scale Industries during 2000-01, the SSI sector recorded growth in production of 8.09 per cent over the previous year. The small scale industries sector