MASTERMINDS SOCIAL MEDIA AND ONLINE GAMING: The Rise of Social Gaming // Speaker: Charles Harper Vice President of Business Development DOUBLEDOWN INTERACTIVE
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MASTERMINDS
SOCIAL MEDIA AND ONLINE GAMING:The Rise of Social Gaming
//
Speaker: Charles HarperVice President of Business Development
DOUBLEDOWN INTERACTIVE
Social Media & Online Gaming:
The Rise of Social Gaming
Once upon a time…. One Year Ago
Source: Mashable, October 2011
Casual Games + Social Network Billions and Billions
Source: Mashable, October 2011
Everybody plays games!
Source: Mashable, October 2011
THAT WAS THEN, THIS IS NOW…
Social Gaming Snapshot Today
• Social Casino Games will reach $1.6 Billion this year • Social Casino Games growing to $2.4 Billion in 2015 • Social Casino Gaming revenue in the US alone hit 64.7 Million in
July 2012 • Social Gaming MAUs expected to hit 33.4% of all Social Games
player by 2013 • Slot players outspend Table Game Players 3.5X1 • Slot player ARPPU is almost $20 higher than Social Poker ARPPU
(June/July 2012) • The Social Casino audience has doubled since 2010
Superdata “Social Game Metrics” study, August 2012
Slot games are big on Facebook Facebook Daily Active Users
Slingo by Zynga – 2.9m Slotomania by Caesars – 2.1m DoubleDown Casino by IGT – 1.5m Games By GSN Game Show Network – 1.3m Lucky Slots by Blue Shell Games – 840,000
Source: AppData.com (as of 9/19/12)
Social Gaming Vs. Online Gambling
• More than 235M MAU’s playing Facebook games*
• The social gaming market is expected to grow to $5B by 2015**
• There are 53.4M people gambling online worldwide***
Sources: *Mark Zuckerberg at TechCrunch Disrupt’, 8/12 **Business Insider ,4/11; ***Superdata, 8/12
The Rise Of Social Gaming…
• Players demand – A meta-game – Social experiences - they can play with their
friends – More casual, less threatening environments to
play
The Future
• Online gambling will fundamentally change to reach the larger audience
• Sites will become more like social gaming sites with wagering… or social gaming sites will become gambling sites
• Gambling sites will no longer be narrowly focused
Current Online Gambling Sites
Popular Social Game Sites
Online Gambling vs. Social Gaming
Inviting Simple Social Friendly Easy Unthreatening Fun
Off-putting Complex Solitary Unfriendly Hard Threatening Not Fun
Online Gambling Becomes Social
Summary
• Online gambling will become more like social gaming
• The rapid growth of online casino games can’t be ignored, by 2015 they will represent 50% of social gaming revenue
Questions?
Questions?
Charles Harper, Vice President of Business Development, DoubleDown Interactive / IGT
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