The Recipe for High Converting Uberflip CTAs

THE RECIPE FOR HIGH CONVERTING

UBERFLIP CTAS

Sam Brennand

Customer Success Lead at Uberflip

#uberwebinar

@SamBrennand @Uberflip #uberwebinar

Join in on

Twitter

We will send the recording.

Questions? We’ve got answers!

(At the end of the webinar )

@SamBrennand @Uberflip #uberwebinar

AN INTRO

TO UBERFLIP CTAS

@SamBrennand @Uberflip #uberwebinar

@SamBrennand @Uberflip #uberwebinar

The Basics

Link CTAs Form CTAs

^

@SamBrennand @Uberflip #uberwebinar

Link CTAs

Link CTAs Customize design

Link internally or externally

Three placement options:

1. Home/Latest Content

2. Stream

3. Show Beside

@SamBrennand @Uberflip #uberwebinar

Link CTAs

Show

Beside

@SamBrennand @Uberflip #uberwebinar

Form CTAs

Form CTAs

Customize design

Collect user information

Integrate w/ MA Tools

Four placement options:

1. Home/Latest Content

2. Stream

3. Show Beside

4. Overlay (Block)

@SamBrennand @Uberflip #uberwebinar

Form CTAs

Overlay

(Blocking)

@SamBrennand @Uberflip #uberwebinar

HOW DO YOU CREATE

AWESOME CTAs?

@SamBrennand @Uberflip #uberwebinar

1,600+ customers (and growing!)

4,000 Total CTAs

1,100+ Form CTAs

2,900+ Link CTAs

…connected with MailChimp, HubSpot,

Marketo, Eloqua, Pardot, Act-On

@SamBrennand @Uberflip #uberwebinar

THE HARD TRUTH?

THERE’S NO SILVER BULLET …but there is a process

@SamBrennand @Uberflip #uberwebinar

Create the right content

Promote the heck out of it!

Design awesome Hub CTAs to

capitalize on the exposure and

convert visitors into leads

The Process

@SamBrennand @Uberflip #uberwebinar

The Right Content

94.7% The % of top Uberflippers whose

white papers are their best

performing type of content

@SamBrennand @Uberflip #uberwebinar

Webinars, Videos, Blogs and Case Studies

(According to CMI & MP’s B2B Content Marketing Trends & Benchmarks Report)

Most Effective Content Types

@SamBrennand @Uberflip #uberwebinar

Promoting Your Content

No traffic, no leads

Wrong traffic, wrong leads

Find your channels

Use a variety of paid and

organic targeting methods

@SamBrennand @Uberflip #uberwebinar

Creating Killer CTAs

Design Copy Place

@SamBrennand @Uberflip #uberwebinar

Creating Killer CTAs

Design Copy Place

@SamBrennand @Uberflip #uberwebinar

4.2

5.6

40%*

57%

Average number of fields displayed

on a top performing Form CTA

Number of top performing Form CTAs

using Progressive Profiling

Average number of fields in total on a

top performing Form CTA

Top performing CTAs that primarily

use the color blue*

Form Fields

@SamBrennand @Uberflip #uberwebinar

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

2 3 4 5 6 7 8 9

Scary!

# of fields

Conversion

Rate

@SamBrennand @Uberflip #uberwebinar

What About Color?

@SamBrennand @Uberflip #uberwebinar

Test, Test, Test Version A Version B

@SamBrennand @Uberflip #uberwebinar

@SamBrennand @Uberflip #uberwebinar

@SamBrennand @Uberflip #uberwebinar

@SamBrennand @Uberflip #uberwebinar

Use less fields!

Use Progressive Profiling

Be careful with Initial Delays

and Allowing Dismissal – both

hurt conversion rates

A/B Test colors, # of fields

@SamBrennand @Uberflip #uberwebinar

Creating Killer CTAs

Design Copy Place

@SamBrennand @Uberflip #uberwebinar

52.6

8

40.7

7.2

Average number of characters in body

copy of top performing Link CTA

Average number of characters in body

copy of top performing Form CTA

Average number of words in body copy

of top performing Link CTA

Average number of words in body

copy of top performing Form CTA

Body Copy

@SamBrennand @Uberflip #uberwebinar

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

0 2 4 6 8 10 12 14 16 18

Scary!

Words

Conversion

Rate

@SamBrennand @Uberflip #uberwebinar

“Submit

“Read Now”

“Get Access”

“Get It”

“Get ‘Content’”

Form CTAs Link CTAs

“Learn More”

“Click Here”

“Download”

“Sign Up”

“Register”

Button Labels

Top 5 Top 5

@SamBrennand @Uberflip #uberwebinar

@SamBrennand @Uberflip #uberwebinar

@SamBrennand @Uberflip #uberwebinar

Keep it short (longer copy

decreases conversion rates)

Use short, direct words for the

button portion of the CTA

Context matters

2. Copy

@SamBrennand @Uberflip #uberwebinar

Creating Killer CTAs

Design Copy Place

@SamBrennand @Uberflip #uberwebinar

1-2%

@SamBrennand @Uberflip #uberwebinar

30%!

@SamBrennand @Uberflip #uberwebinar

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

0 1 2 3 4 5 6 7 8 9 10

Scary…good!

Context Score

Conversion

Rate

@SamBrennand @Uberflip #uberwebinar

63% % of top performing CTAs have under 3

total Stream placements

} Context

Context

Context

@SamBrennand @Uberflip #uberwebinar

14.9% in the eBook Stream

34.5% in the Content Marketing Stream

@SamBrennand @Uberflip #uberwebinar

Context is everything!

Maximize your Form and Link

CTA placements very carefully

Overlay (Blocking) Form CTAs

convert the best

CTA Variations

3. Placement

@SamBrennand @Uberflip #uberwebinar

How to Maximize CTA Conversion Rates: Tips From Real Uberflippers (read blog)

How to Gate Your Premium Content and Generate Leads (read eBook)

Words and Phrases That (Almost) Always Convert (view infographic)

More Kick-Ass Resources

START CREATING SOME KILLER

UBERFLIP LINK + FORM CTAs!

@SamBrennand @Uberflip #uberwebinar

THANK YOU!

Got Questions?

Fire away.

#uberwebinar