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WE NOW LIVE IN THE NETFLIX ERA
But they still get thisBuyers expect this
But, when it comes to content marketing…
An engaging, tailored and intuitive experience A generic, static and alphabetized experience
ORGANIZATIONS HAVEN’T EVOLVED
Poor Buyer Experience
Cumbersome Processes
Lack of Personalization
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Marketers are under more pressure than ever before.
BUT WE LACK INFRASTRUCTURE
TO CREATE, TAILOR AND CONTROL
CONTENT EXPERIENCES.
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THE STATUS QUO IS BROKEN
STAYING THE COURSE
Limited ability to optimize - sacrificing conversation
and engagement
PAINFUL PROCESSES
NOTSCALABLE
HOMOGENOUS EXPERIENCE
LIMITED CONTENT ROI
Long redesigns, project management
and IT bottlenecks
Difficult to create multiple experiences for
other use cases.
Spending major dollars to send people to the same
experience.
EVOLVE & ADAPT
Gain the control to manage and optimize experiences
for your goals.
BECOMEAGILE
SCALE YOUR CONTENT
CUSTOMIZE EXPERIENCES
GAINCONTROL
Move quickly and avoid cumbersome processes
and bottlenecks.
Leverage content marketing across the entire buyer journey.
Tailor experiences for different use cases, buyers
and audience segments.
WHAT DOES CONTENT LOOK LIKE AT SCALE?
ResourceCenter
Account-BasedMarketing
Campaigns& Microsites
KnowledgeBase
TailoredContent Hub
AccountManagement
Prospecting& ABS
Pipeline Acceleration
UBERFLIP FACILITATES THE CREATION
OF TAILORED CONTENT EXPERIENCES
ACROSS THE ENTIRE BUYER JOURNEY
Starting with marketing and expanding to sales and customer success.
AGGREGATECONTENT
TO CREATE & SCALEEXPERIENCES
THAT FUELTHE BUYER JOURNEY
FOR BETTERCONTROL
Video
Social
Blog
eBooks & Whitepapers
Tailor
Convert
Integrate
Measure
Resource Center
Account-Based Marketing
Campaigns & Microsites
Knowledge Base
Content Hub
Sales Enablement
Awareness
Engagement
Consideration
Decision
Advocacy
HOW UBERFLIP WORKS
LET’S SEE UBERFLIPIN ACTION!
SCALE CONTENT WITH UBERFLIP
More control so you streamline process, be
agile and scale content.
CUSTOMIZATION OPTIMIZATION INFRASTRUCTURE
Tailor experiences for buyers, audience segments and other
use cases.
Optimize every experience to align with your goals and hit
your targets.
CASE STUDIES
OPTIMIZED RESOURCE CENTER AND INCREASEDCONVERSIONSBY 46%
Justin Gonzalez,Senior Marketing Manager@ DoubleDutch
CREATED AN INTEGRATED EXPERIENCE USING UBERFLIP API + STANDALONE SOLUTION
Eyo Sama,Consultant - Solution Architecture@ Cirque du Soleil
7 EXPERIENCES LIVE. GENERATED 7000+ NET NEW LEADS WITH HOLIDAY CAMPAIGN
Olivia Wang,Marketing Communication Manager@ Microsoft
7000+ LEADS!
Dayna Rothman, VP of Marketing@ EverString
CREATES AND SENDS HIGHLY TARGETED STREAMS OF CONTENT FOR TARGET ACCOUNTS USING UBERFLIP + SHOUT
Jim D’Arcangelo,VP of Marketing @ Booker
TRIPLED INBOUND LEAD VOLUME WHILE DECREASING CPL BY 71%
INCREASED MRR ATTRIBUTED TO CONTENT BY 56%
Tom Snow,Analyst Relations Specialist @ Dyn
INCREASED LEAD
CONVERSION BY
250% COMPARED
TO TRADITIONAL
LANDING PAGE
INCREASED LEAD
CONVERSION BY
250% COMPARED
TO TRADITIONAL
LANDING PAGE
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METRICS
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BUILD vs. BUY
VP Marketing
Graphic Designer
Demand Gen
Developer
Marketing Mary
BUILD VS. BUY: TRADITIONAL OPTIONS DON’T SET YOU UP FOR SUCCESS
Built In House Outsource to Agency
BUILDTime to Launch 1 to 2 months 3 to 6 months
Outcome Tailored experience that you can control, manage and optimize. Scalable across the buyer journey.
Static, one dimensional experience that is difficult to manage and not scalable.
Infrastructure Yes No
Resources Content Marketer, Demand GenContent Marketer, Demand Gen, Design, Front-
end Dev, Back-end Dev, Project Manager
Personalization Yes No
Insights Yes Limited
Sales Enablement Yes No
Optimization Yes Limited
Ongoing Support & Updates Yes Depends
Uberflip sets marketers up with the infrastructure they need to control, personalize and scale content experiences for countless use cases.
About Uberflip
Based in Toronto, Canada
20+ Integrations
62 Employees
INVESTORS
Year founded: 2012
Jay BaerConvince &
Convert,NYT Best-Seller
Ann HandleyChief Content Officer
MarketingProfs
Don ListwinCisco,
Openwave
Gokul RajaramSquare,
Facebook, Google
Seth LiebermanSnapApp
Jonathan ListerVP Sales,Marketing
Solutions, LinkedIn
1300+ Customers
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Questions?
Learn MoreAbout How Uberflip Works!
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