The REAL Way to Think About Websites

The REAL Way to Think About Websites

Presented by:Mary-Michael Lindsay

A website visitor’s experience will stand out if he/she is given .

How do I give every visitor to my website through a

computer screen?!

How do I give every visitor to my website through a

computer screen?!

How do I give every visitor to my website through a

computer screen?!

NOT QUITE.

The answer??

The answer??

CUSTOMER SERVICE.

Think of your website like a physical store, and treat each visitor like you would treat a customer who

comes through the door.

In-store Online

In-store experience Online Experience

1. Visitor2. Homepage3. Website Layout4. Site Navigation & Tone5. Portfolio

1. Potential Customer2. Window Display3. Store Layout4. Salesperson5. Dressing Rooms

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Potential Customer Website Visitor

Potential customers look to satisfy needs or wants when searching in-store. Until they convert to “customers” at transaction, various elements create a customized experience - persuading

them towards purchase.

The website visitor lands on the site based on specific needs or wants when searching online. A visitor must be converted into a lead, which occurs at transaction. Until the transaction is made, specific attributes of the site create a

customized user experience guiding the potential buyer towards purchase.

Window Display Homepage

The window display is crucial. This is the potential customer’s first impression of the

store and brand. Window displays should sell an idea or image and should entice shoppers

to enter the store.

The website homepage should capture the visitor’s attention right away with clear but

enticing images and copy. If your visitors have to search through your site to understand who you

are and what you do, you’ll lose them.

Store Layout Website Layout

Store layout enables the potential customer to sort their wants and needs based on merchandise

categories. This allows for an efficient shopping experience while still providing a chance to

explore. The proximity of different items provides a chance to upsell and cross-sell.

Similar to the in-store layout, a website should be organized so information is easy to find. But you still want to guide visitors to new information that might pertain to them in order

to guide them down the sales funnel. For example, suggesting relevant blog posts

based on what they’re reading.

Salesperson Navigation & Tone

A salesperson provides customer service in order to give the potential customer an exceptional experience and guide them

towards transaction.

Much like the salesperson, the site navigation is designed to get visitors to their goal as

efficiently as possible. The tone of the site, particularly the copy, gives the site

personality and should pull the visitor to convert to a lead. The folks at Jellyvision are

pros at this.

Thinking about your site this way will make for a much more pleasant

user experience, meaning more conversions and more business!

Are you ready to transform your site into a customer friendly experience? Contact us for

help with digital marketing and web development. Click here to chat with us!