THE READING PROGRAM GAUDEAMUS BOOK FAIRS · THE READING PROGRAM GAUDEAMUS BOOK FAIRS THE CONTEXT: GAUDEAMUS International Book and Education Fair is part of the “READING” Program

THE READING PROGRAM

GAUDEAMUS BOOK FAIRS

THE CONTEXT:

GAUDEAMUS International Book and Education Fair is part of the “READING” Program initiated by Radio Romania in 1994. The “READING” Program is a complex cultural project aiming to foster and support the Romanian written culture through cultural and exhibition-type events dedicated to books and education. GAUDEAMUS has grown to its present state as a viable product and a strong brand of Radio Romania.

Through its scope, number of participants and visitors as well as through the impact of each of its events,

the “READING” Program has turned Radio Romania – the only public radio in the world to organize book fairs – into a leader on the exhibition events market dedicated to books and education. The formula where a national public radio station supports a cultural program of such an extent, importance and contents as the “READING” Program is unique in the world.

Today the program holds a portfolio of 73 book events and is one of the few cultural projects in Romania to be permanently growing in the last 20 years.

The “READING” Program comprises the following modules:

GAUDEAMUS INTERNATIONAL BOOK & EDUCATION FAIR - the 20th edition will take place in November 13th - 17th, 2013, in Bucharest, at the Central Pavilion of Romexpo Exhibition Centre.

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Throughout its 19 years of existence, GAUDEAMUS International Book &Education Fair has achieved a constant evolution and has succeeded to become a landmark of the Romanian book market. The fair accomplished a great turn from a book exhibition housed at the premises of Radio Romania into a well-reputed international book fair. At present, GAUDEAMUS International Book & Education Fair comes first among the Romanian book fairs. Being a real incubator of ideas and cultural projects, the Fair creates the proper context for partnerships between book professionals and supports the editorial programs of promoting the inter-cultural dialogue. Considering its offer ever more attractive to foreign exhibitors, its market value and importance, since 2001 GAUDEAMUS IBEF has been listed in the International Calendar of Book Fairs issued by the Frankfurt Book Fair.

GAUDEAMUS Caravan, organized in the first part of every year and consisting of local book fairs in several cities with cultural and academic tradition where Radio Romania holds local stations: Cluj-Napoca (13 editions), Constanţa (4 editions), Craiova (11 editions), Timişoara (8 editions) and previous events in Braşov (1 edition), Sibiu (3 editions), Târgu-Mureş (3 editions).

GAUDEAMUS School Textbooks Fair – the 10th edition was organized in 2012 in Tineretului Park, Bucharest. The importance of this event for the young public, the parents and the teachers is high, as it coincides with the beginning of the school year. It is one of the very few education fairs in Romania, specialized in the educational field.

The representation of GAUDEAMUS at various international book fairs, such as the ones in Thessaloníki, with which GAUDEAMUS IBEF has signed reciprocity agreements. Radio Romania / GAUDEAMUS IBEF organizes the Romanian national stand within Thessaloniki Book Fair since 2009.

The «Books Are Coming Home» project, initiated in 2010 by Radio Romania, in collaboration with the “Noi Citim” Foundation. The project reinforces Radio Romania's traditional efforts to encourage the book donations made by the public and publishers and to deliver these books to libraries located in unfavored Romanian villages. The donation campaign, organized both during the Caravans of the Fair as well as at the international edition of GAUDEAMUS IBEF has gathered until now over 55.000 volumes which have been donated to several rural libraries in Romania as well as to public libraries in Chişinău (Republic of Moldova).

“Mircea Nedelciu” National Reading Contest

Arrived at its 11th edition in 2013, the contest which bears the name of Mircea Nedelciu, one of the co-founders of GAUDEAMUS IBEF, is a competition of creativity and communication on literature subjects addressed to high school students. The contest is divided into zonal stages carried out during the GAUDEAMUS Caravan and ends with the final stage held in each November within GAUDEAMUS IBEF.

A-Level Guests – The Romanian Olympic Students – the newest project launched in 2011 under the GAUDEAMUS brand, aiming to reward the most deserving Romanian students who compelled recognition at international Olympiads in various scientific fields.

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The Calendar of the READING Program 2013:

• February 27th – March 3rd, 2013: GAUDEAMUS Craiova, the 12th edition, hosted in the foyer of „Marin Sorescu” National Theatre;

• April 17th – April 21st, 2013: GAUDEAMUS Cluj - Napoca, the 14th edition, Piaţa Unirii – Matei Corvin, located in a mobile exhibition pavilion;

• May 15th – 19th, 2013: GAUDEAMUS Timişoara, the 9th edition, Piaţa Victoriei, located in a mobile exhibition pavilion;

• August 11th - 15th, 2013: GAUDEAMUS Mamaia, the 5th edition, located in a mobile exhibition pavilion settled on the Mamaia sea-wall;

• September 2013: GAUDEAMUS School Textbooks Fair, the 11th edition, Tineretului Park, Bucharest.

• November 13th – 17th, 2013: GAUDEAMUS International Book & Education Fair, the 20th edition, Romexpo Exhibition Centre, Bucharest.

PREVIOUS OUTCOMES GAUDEAMUS 2012:

Surface: 14.000 square meters (full capacity of the Central Pavilion of Romexpo);

Number of exhibitors: 370, of which 31% were foreign publishing houses (in their own stands, in national stands or represented by Romanian agents); 46% were Romanian publishing houses; 5% Romanian educational institutions; 18% Romanian and foreign book distributors, multimedia companies, professional associations, NGOs, cultural centers etc.

Number of visitors: 112.000 (as compared to 110.000 reported at the previous edition); number of accredited journalists: 100.

Over 700 articles, reports, news and interviews have been produced in the media (20% more than in 2012) in 150 sources: newspapers and magazines, as well as on the radio, TV and Internet.

Events program: 650 cultural events - book launches, debates and seminars, readings, meetings with Romanian and foreign writers and cultural personalities, exhibitions focused on themes related to books and reading, but also to the history of printing and of the radio, photography and professional events.

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GAUDEAMUS 1994­2012Vizitatori / Visitors

GAUDEAMUS IBEF 2012 OUTCOMES:

The Republic of Moldova, Country Guest of Honor at GAUDEAMUS IBEF 2012

Moldova was the country guest of honor at GAUDEAMUS IBEF 2012, a participation intended ro reconnect the Bessarabean cultural diversity to the Romanian and European cultural circuit. Arcadie Suceveanu was the Honorary President of the Fair, a well-known poet and writer, who appreciated that Moldova's participation as Guest of Honor was a “reassuring and revealing proof” for the mutual identity of language and culture between Romania and Moldova. The Country Guest of Honor organized over 15 events featuring guests such as Arcadie Suceveanu, Mihai Cimpoi, Leo Butnaru, Lucreţia Bârlădeanu, Nicolae Dabija, Emilian Galaicu Păun, Vitalie Ciobanu and Ion Mânăscurtă. Several Moldavian publishing houses attended GAUDEAMUS for the first time, together with important publishers from Moldova, acknowledged among the top 20 Romanian publishers, such as Litera, Prut Internaţional, Cartier, ARC. Organizers: The Ministry of Culture of the Republic of Moldova and the Embassy of the Republic of Moldova in Bucharest.

Italy, Special Guest

The former Country Guest of Honor at GAUDEAMUS 2011, Italy was special guest at GAUDEAMUS IBEF 2012! The Italian stand enjoyed the presence of Marcello Fois, a writer appreciated in Italy for the variety of the literary genres he approached – novel, theatre, film script -, Giacomo Marramao, a well-known philosopher, Luca Maroni, a journalist and oenologist, Sergio Valzania, a writer and deputy director at Radio RAI and Loredana Cornero, from the Department of International Relations RAI, Secretary General of the Radio-TV Italophone Community. Over 32 Italian publishing houses represented in the Italian stand exhibited their most recent editorial issues at GAUDEAMUS 2012.

The International Centre for Literary Agencies GAUDEAMUS IBEF inaugurated in 2012 the International Centre for Literary Agencies, a professional area dedicated to literary agents, copyright managers, publishers and authors who activate on the international book market. The Centre hosted 15 literary agencies from Romania and abroad: Literarische Agentur Mertin Inh. Nicole Witt (Germany), Simona Kessler International Copyright International Agency (Romania), Rosalind Ramsay Literary Agency (UK), Livia Stoia Literary Agency (Romania), DS Rights & Co-editions (UK), Pierre Astier et Associés (France), Carta e Calamaio (Italy), Tempi irregolari (Italy), Piergiorgio Nicolazzini (Italy), Eulama International Copyright Agency (Italy), Talk Partners Literary Agency (Romania), Agenzia Letteraria Loredana Rotundo (Italy), Waterside Productions (USA) as well as copyright managers from La Coccinella (Italy) and Ediciones Nowtilus (Spain) publishing houses.

Professional Events with International Attendance

The Embassy of the Russian Federation in Bucharest and the Federal Agency for Press and Mass Communication attended GAUDEAMUS IBEF in the occasion of the celebration of the Russian Days in Romania. The Russian stand hosted several representative Russian publishers and organized over 15 cultural events in the 5 days of the Fair.

Storytellers from Sweden – For Readers Worldwide – an event broadcasted live within the Fair from Stockholm and organized by the Embassy of Sweden to Romania and Headsome Communication Agency.

For the 3rd year consecutively, GAUDEAMUS IBEF hosted the International Seminar “Talking Books on the Radio”, whose main topic was the literary translation and the role of the public radio in the promotion of literary translations from various world languages, with a particular focus on Southern Eastern writers. Guests: representatives of EBU (European Broadcasting Union) radio and TV members.

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GAUDEAMUS International Book & Education Fair, in partnership with Simona Kessler International Copyright Agency organized a round table about The Role of Literay Agents on the International Book Market in the Digital Era. Guests: literary agents and book professionals from US, UK, Germany, France, Italy, Spain and Romania. Moderator: Simona Kessler.

The Royal Norwegian Embassy invited the Romanian publishers interested in the publication of Norwegian authors in Romanian to take part to the event NORLA – Financing Opportunities for Translating the Norwegian Literature. Moderator: Ion Bogdan Lefter.

The French Institute in Bucharest celebrated at GAUDEAMUS 20 years since since the launching of the “Nicolae Iorga” Translation Program!. In this occasion the Fair hosted two debates on nowadays issues related to translations from the French literature and the role of French literary prizes in the international acknowledgement of a writer. Guests: the writer Pascal Bruckner, Dominique Viart, an essayist and literary critic and Hugo Pradelle, journalist.

Radio Romania International, in collaboration with Radio Vaticana and the Radio-TV Italophone Community broadcasted live a duplex featuring H. E. Mario Cospito, the Ambassador of Italy to Romania, Sergio Valzania, deputy director Radio RAI, Loredana Cornero, the Department of International Relations, Secretary General of the Radio-TV Italophone Community and Dan Şanta, International Relations Director, Radio Romania. Moderators: Iuliana Anghel, coordinator of the Italian Section, Radio Romania and Rosario Tronnolone, journalist at Radio Vaticana.

THEMATIC EXHIBITIONS AT GAUDEAMUS IBEF 2012:

THE IMAGINARY HISTORY OF BOOKS AND WRITING (level 3.20) gathered over 30 photos authored by Jean Marc Godès, a French artist whose works are at the frontier between photographic art and poetry, offering an original insight on the topic of Book as a magic and revealing object in nowadays world. Jean Marc Godès is the author of GAUDEAMUS image for the second edition of the Fair consecutively.

I AM READING. WHAT ABOUT YOU? Photo exhibition by Mircea Radu, TV producer

The idea of the project “I’m Reading. What About You?” occurred to me while I was walking in the Herastrau Park. Not a single person from all those who were sitting on benches – and there were plenty, as it was around lunch time – had a book in their hands. Nobody was reading… Then I met my friends, Dinu Lazăr and Vlad Epstein, I spoke to them and we agreed that there must be something we can do to improve such a situation. And this is how was born the photo exhibition “I’m Reading. What About You?” in which famous personalities and popular people do the same: they are reading!

ADA KALEH – THE LOST ISLAND OF SOUL (level 7.70) Organized by the Romanian Peasant Museum, the exhibition brought to the attention of a large audience less known aspects about the history of Ada Kaleh Island, immersed under the Danube waters once works for the Iron Gates hydroelectric dam were completed during the 7th decade of the last century. Fragments of interviews with former inhabitants of the island who were forced to move, photos from their personal archives, images from museum collections and archives, these documents put together shape a pale, yet touching image of the lost paradise. A necessary approach based on the belief that with the disappearance of the last islander, there will be no witness of Ada Kaleh phenomenon.

The exhibition PAGES IN THE HISTORY OF THE RADIO (level 7.70), organized in collaboration with the Romanian Federation of Radio Amateurs and the Association of Radio Collectors in Romania presented, in documentary photos and real exhibits, for curious and passionate visitors of all ages, an interesting and short history of the representative phases in the evolution of the radio and radio devices

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along decades.

The exhibition THE HISTORY OF PRINTING (level 7.70), organized by “Curtea Domnească” National Museum Complex in Târgovişte, aimed at illustrating the history of printing in Târgovişte (at the beginning of the 16th century), but also of the printing houses that developed later on in Moldova and Transylvania.

GAUDEAMUS AWARDS 2012

• ROMANIAN PUBLISHERS AWARDS granted on the basis of the Public's Vote- first place: HUMANITAS Publishing House, second place: RAO Publishing House; third place: NEMIRA Publishing House;

• MOST WANTED BOOK OF THE FAIR: Parabolele lui Iisus. Adevărul ca poveste / Jesus Parables. The Truth in a Story, by Andrei Pleşu, Humanitas Publishing House, 2012;

• PRESS AWARDS: - Newspapers and Magazines: - Jurnalul Naţional; - Radio: Europa FM

- TV: TVR1; - press agencies: Agerpres.

• THE PRIZE FOR EXCELLENCE offered by Radio Romania to a Romanian publishing company involved in internationally acknowledged projects that aim at promoting Romanian young writers abroad was awarded to Cartier Publishing House;

• THE EDUCATION AWARD : Bucharest Academy of Economic Studies, who was rewarded for the professional way of presenting and promoting the educational offer at GAUDEAMUS;

• “Antoaneta Ralian” TRANSLATION AWARD – granted to Bruno Mazzoni for his contribution to the translation into Italian of several Romanian authors and to Dinu Luca, for the translation into Romanian of the novel Tired of Life, Tired of Death, by Mo Yan (the Nobel Prize winner in 2012), book published by Humanitas publishing house;

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COMING SOON: THE 20th EDITION OF GAUDEAMUS INTERNATIONAL BOOK & EDUCATION FAIR – 2013

20 years since the first edition of GAUDEAMUS IBEF and 85 years since the first broadcast of Radio Romania

Date: November 13th – 17th, 2013

Location: Central Pavilion of the Romexpo Exhibition Centre, Bucharest, Romania

Guest of Honor: The North Countries: Sweden, Norway, Finland and Denmark

SPECIALIZED SECTIONS OF THE FAIR 2013

Along with the main offer of the exhibition and the related professional events dedicated to books and the written culture, that aim at promoting the Romanian literature and the inter-cultural dialogue between literatures of the world, the 20th edition of GAUDEAMUS International Book & Education Fair will include:

BOOKS AND MULTIMEDIA

The offer presented at GAUDEAMUS is focused on books and multimedia products (books on electronic support, film, interactive courses), with a rate of over 90% of the total products exhibited. They cover a wide array of fields of interest, from books and educational games for children to highly specialized scientific literature.

GAUDEAMUS EDUCATION SALON (level 7.70), organized starting 1998, is dedicated to public and private education institutions of all levels, from Romania and abroad, which are invited to present their educational and editorial offer. GAUDEAMUS Education Salon is also opened to companies which provide training, consultancy in human resources and professional formation in various fields.

THE “ION CREANGĂ” SALON OF BOOKS FOR CHILDREN (level 3.20) – the 10th edition – is one Gaudeamus section exclusively dedicated to children that includes book stands, educational materials and recreational and educational areas dedicated to learning by means of playing. At its former editions, the Salon of Books for Children has asserted itself to be the most dynamic and interactive section of

GAUDEAMUS International Book & Education Fair.

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THE NATIONAL SALON OF CREATION AND INVENTION FOR YOUTH (level 7.70) – the 12th

edition – is organized by Radio Romania, in partnership with the National Authority for Youth and Sports at GAUDEAMUS Book & Education Fair. It hosts an exhibition of inventions, creative and innovative ideas, creation workshops for young people, as well as other events, in the intent to ensure visibility and foster young people's ideas in various fields.

THE INTERNATIONAL CENTRE FOR LITERARY AGENCIES – inaugurated at the previous edition of th Fair, hosts literary agents and copyright specialists from Romania and abroad. The Centre aims at creating a professional frame for the negotiation of copy and translation rights, fostering communication on the topic of the specific know-how and facilitating the contacts between literary agents, copyright managers, authors and publishers activating on the international book market.

GAUDEAMUS offers several areas for professional events with a total capacity of 400 places: a space where the event can be broadcast on the Internet, two open spaces for meetings and debates and a Tea House.

Partnerships:

Since 2009, GAUDEAMUS has been one of the partners of the «European Book Days» continental project, along with other cities such as: Paris, Geneva, Brussels, Luxembourg, Bucharest, Strasbourg. Every year, this Europe-wide project develops a different set of themes such as: «The Tale (for children and for grown-ups), «Books and Films (Europe and its dialog between cinema and literature)» and Gourmand Europe (continued since 2009).

BENEFITS OF ASSOCIATING YOUR ORGANIZATION WITH THE 'GAUDEAMUS' BRAND:

The reasons:

GAUDEAMUS is a strong concept of promotion of the written culture and the means to effectively support the specific operations of the book market;

GAUDEAMUS is seen, within the public perception, as a developer of the book market and education in Romania, the most important book and education fair in the country and a powerful brand of Radio Romania;

The credibility of Gaudeamus on the national and international book market is proved by the success of the 19 editions of the International Book and Education Fair and the other editions of the Caravan fairs and school book fairs (from 1994 to present date). Among the International Fair participants, there are world-known publishing houses and cultural personalities and over 110.000 persons visit the Fair every year;

One of the competitive advantages of the Fair is the extended media support provided by its initiator, Radio Romania, whose mission is the cultural diversity, inter-cultural dialogue and pluralism of the mass-media. With a share of 30% of the national radio market and 4,8 million listeners everyday, Radio Romania is a national leader as far as audience ratings are concerned;

In addition to the publicity generated by the public radio, the GAUDEAMUS International Book and Education Fair, the book launches and the personalities gathered on its occasion enjoy a great visibility in the private media (daily newspapers, television, Internet, magazines, specialized

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reviews), as well as in the programs of the national television. Every edition of GAUDEAMUS IBEF is reflected in over 700 articles and reports per edition, issued by more than 150 media institutions;

For all potential partners and sponsors, their association with the brands and activities of the GAUDEAMUS International Book and Education Fair or the “Reading” Program as a whole represents an effective instrument of building positive public image and combining various means of their corporate communication.

The brand strengths:

The above mentioned arguments are sustained by the strengths of the GAUDEAMUS brand:

national and worldwide reputation;

dynamism and constant development rhythm;

diversity of offer at the national level: the Caravan, the School Textbooks Fair, the GAUDEAMUS International Book & Education Fair;

high penetration of Romania's territory through the GAUDEAMUS Caravan (Craiova, Cluj, Timişoara, Constanţa), in cooperation with Radio Romania's regional stations;

prestige consolidated by the development of specialized sections and their international disclosure;

offer diversity at international level. The GAUDEAMUS International Book Fair in Bucharest and its reciprocity partnerships with international book salons abroad (Thessaloníki etc.) will allow GAUDEAMUS to become a major landmark of European events and a turntable to South-Eastern Europe as far as the book market is concerned;

attractiveness of a genuine cultural feast for the public – over 650 cultural events per edition;

efficacy of the professional exchanges, sales and marketing for the professional participants. The GAUDEAMUS International Fair has direct contacts with over 500 publishing houses in Romania and abroad, 50 publishers' associations worldwide, 100 Romanian and foreign universities.

Contact details:GAUDEAMUS International Book & Education Fair Radio Romania 60-64 G-ral Berthelot Str.Bucharest 1, ROMANIATel/Fax: 0040 21 312 2240; 0040 21 319 0522 Email: [email protected] http://www.gaudeamus.ro

Vladimir EpsteinExecutive DirectorE-mail: [email protected]

Connie Chifor, PR & Communication E-mail: [email protected]

Irina Ungureanu, International RelationsE-mail: [email protected]

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