© 2016 BRIGHTROLL ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY. The Programmatic Native Playbook Matt Young, Head of Programmatic, Yahoo
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© 2016 BRIGHTROLL ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY.
The Programmatic Native Playbook
Matt Young, Head of Programmatic, Yahoo
© 2016 BRIGHTROLL ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY.
1. Native & Programmatic
2. The Importance of Native
3. The Programmatic Native Playbook
Agenda
© 2016 BRIGHTROLL ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY.3
PROGRAMMATIC ADOPTION
2013 2014 2015 20160%
20%
40%
60%
80%
100% DisplayVideoNative
© 2016 BRIGHTROLL ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY.4
THE ROAD TO PROGRAMMATIC
Direct Publisher/ Advertiser
Publisher Adoption of
Programmatic
OpenMarketplace
Data, Creatives,
Measurement
PrivateMarketplace
© 2016 BRIGHTROLL ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY.5
NATIVE: DELIVERING FOR ADVERTISERS
ROI for app installs & conversations
2x 3xPERFORMANCE BRAND
depth of visit, time spent & purchase intent
© 2016 BRIGHTROLL ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY.6
MOBILE CONSOLIDATION
of time in 5 apps
84%
© 2016 BRIGHTROLL ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY.
The Programmatic Native Playbook
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Understand the Native Ecosystem
Focus on Unique Differentiation
Integrate and Execute
© 2016 BRIGHTROLL ALL RIGHTS RESERVED. CONFIDENTIAL AND PROPRIETARY.
Thank You
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