The power of the brand vs power of key words

NameShelly Dolabaille

ID #04783743

CourseInformation Communication Tech & E-Commerce

Individual Presentation

Search Engine Optimization… the power of key words vs the

power of the brand

What is search engine optimization?

• Search engine optimization involves achieving the highest position or ranking practical in the natural or organic listings on the search engine results pages after a specific combination of keywords (or key phrase) has been typed in

What is search engine marketing?

• Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through the use of paid placement, contextual advertising and paid inclusion

TRIVIA

How do business sites generate over half of new transactions?

(a) A Dancing Monkey(b) Pina Colada coupons(c) A nun with a gun(d) Through Search Engines

• In the online world, is it possible that the power of the brand may not be enough to lure customers to websites

Through Search engines

The Power of the Brand

The Power of SEO/ Key

words

VS

BATTLE OF THE DAY

Search: Car

What is the reason for this?

• Domain Authority can be achieved through size, quality, age, structure and inbound links of the site.

Search: House

Search: Smart phone

Which company would you consider when purchasing a car?

The power of PLACEMENT

• Where your business ranks in search engine results, has a direct impact on e-commerce

• In the online world, the power of key words on a website, over rules the power of the brand