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• extraordinary growth in the upscale select service segment
• saw an opportunity to do something different much the way w hotels revolutionized its category
• conducted extensive research with our potential customers to better understand what they were looking for in a hotel experience
• customers said they were ready for something that reflected their ever changing, fast-paced lifestyles
While travelers had changed, hotels hadn’t. Until now
who is the aloft guest? aloft targets both who they are and how they live
psychographics
• seek unique experiences• youthful-minded• sociable• tech-savvy• style & design oriented• early adopters• value conscious• seek control
demographics
• designed to appeal to singles and couples • global audience• core age group of 25-49• household income of 100K+
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sassycarefree and bold, aloft is bright, eclectic and electric. our sassy, spirited attitude is as fresh and individual as aloft guests themselves
savvyconfident and in-the-know, aloft attracts like-minded personalities. active spaces and an open sensibility further provide forward-thinking guests the empowered experience of control
aloft core valuesbuilt on core values that resonate with guests
spaceactive and open, aloft has reinterpreted the idea of space. a seamless layout matches the free flow of modern living, while encouraging interactionand exploration
brought to life in dynamic public areas
• a deliberate look and feel where sight, sound and smell are in sync - encouraging energy and socialization
• flexible spaces that change from day to night
urban inspired loft-like spaces
re:mix in our open lounge
a playful place or quiet space featuring: • free wi-fi• pool table• day-to-night lighting• music
Introducing a new way to stay and play
re:fuel by aloft rethinks traditional f&b
• grab-and-go concept re:fuel by aloft inspired by residential kitchens
• innovative food menu offers sweet, savory and healthy options providing an alternative to the boring and ordinary choices that typify the market
guests rise and shine in urban inspired guest lofts
• loft-like 9 foot ceilings • oversized windows • An ultra comfortable R&R bed