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Starwood Program Management Portfolio

Dec 07, 2014

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Business

 

  • 1. StarwoodGlobal Web Services Program Management Portfolio By Michael J. Goldrich

2. Rebranding

  • Starting in 2005, Starwood started a three-year initiative to redesign their branded websites to correlate to the new core values and differentiated positioning of each of their brands in the marketplace.
  • The following slides are snapshots of revitalized branded websites.

3. Launched the new Sheraton.com 4. Launched the new Luxurycollection.com 5. Launched the new Lemeridien.com 6. Launched the new Aloft.com 7. Launched the new Element.com 8. Launched the new SPG.com 9. Launched the new Whotels.com 10. Launched Globalization of brands/property content sites into 6 languages including:Chinese, Japanese, German, French, Italian, and Spanish 11. Launched new Meetings site 12. Enhanced Property Content 13. Fourpoints.com 14. Westin.com 15. Stregis.com

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