Starwood Program Management Portfolio

Starwood Global Web Services

Program Management PortfolioBy Michael J. Goldrich

Rebranding

• Starting in 2005, Starwood started a three-year initiative to redesign their branded websites to correlate to the new core values and differentiated positioning of each of their brands in the marketplace.

• The following slides are snapshots of revitalized branded websites.

Launched the new Sheraton.com

Launched the new Luxurycollection.com

Launched the new Lemeridien.com

Launched the new Aloft.com

Launched the new Element.com

Launched the new SPG.com

Launched the new Whotels.com

Launched Globalization of brands/property content sites into 6 languages including:

Chinese, Japanese, German, French, Italian, and Spanish

Launched new Meetings site

Enhanced Property Content

Fourpoints.com

Westin.com

Stregis.com