The Power of Search Engine Optimization SEO
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The Power of
Search Engine
Optimization
SEO
98% of clicks go to websites that index on the 1st page of search
Source: Search Engine Journal
If your website doesn’t show up on the first page of a search,
does a prospect know you exist?
4Search Engine Optimization
SEO Benefits
• Helps position your website near the top of a search engine’s results page.
• Increases the quantity and quality of organic (non-paid) traffic to a website.
85%of clicks result from
organic search
Your business is
8.5 Xmore likely to get
organic traffic after SEO
Source: Forbes
5
Organic Traffic Matters
Search Engine Optimization
Whenever your PPC campaign goes on hiatus, so do results.
Vis
it
or
s
M o n t h s
Vis
it
or
s
M o n t h s
SEO PPC
Source: New Media Campaigns
6
Higher Conversion Rate
Search Engine Optimization
SEO Lead
14%
Outbound Lead
1.7%
Source: Hubspot
7
Elements of SEO
Landing
Pages
Backlinks Keywords Secure
Loading
Speed
Mobile
Optimization
Website
Structure
Search Engine Optimization
How do we approach SEO?
9
Algorithm Analysis is Essential
Search Engine Optimization
90%of the search engine market
Randall-Reilly’s tool replicates
95% of Google’s algorithm
63,000+searches per second
Google algorithm processes
Source: Search Engine Land
10
Our Approach
Search Engine Optimization
Content Strategy
Keywords
Web Analysis & Assessment:
Competitive Analysis
Backlink AnalysisWebsite Structure
Online Brand Assessment
11
Our Approach
Search Engine Optimization
Recommendations:
Website Structure
Content Strategy
Link Building Strategy
12
What Can You Expect?
$548,641
$897,089
$1,270,060
293,647
480,761
681,195
Low Medium High
AdWords Value Traffic
Forecasting
Search Engine Optimization
13Search Engine Optimization
Case Study: HorizonOnlineImpressions after three months:
Direct Sessions Organic Sessions
460
1,231
868
2,213
Pre-SEO Post-SEO
14
Case Study: HorizonOnline
Search Engine Optimization
“We are strictly a B2B company and almost all of our traffic is coming from landscape
professionals, not homeowners. I cannot believe the results that we experienced and
continue to experience! I couldn’t recommend Tye & his team more for your SEO project. ”
-Director of Marketing, Mary Martinez
+155% +168%Organic Sessions Direct Sessions
+45%Google My Business
Show prospects you exist.
16
Contact
SEO
Tye Odom
Director of SEO
205-248-1102 direct
334-233-7403 mobile
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