of Search Engine Optimization - FTDi.comof Search Engine Optimization ... Search Engine Optimization •Homework – Compile a list of local professional sites • Funeral Homes •

April 20, 2011

Scratching the Surface of

Search Engine Optimization

Social Media and

FTD Confidential/Proprietary documents and should not be copied or redistributed.


• Browsers • Programs which help us view pages on “the web.”



• Search engines – Programs which help us find things on “the web.”



Google

72%

Yahoo

14%Bing

10%

Others

4%

Google

Yahoo

Bing

Others





Here you are.

Who are they?

They look just

like you.






is the process of YOU organizing your

website to maximize the number of

views it receives in the organic results

of the search engines.





Organic is......................





• Domain Names

• Makes it easier for your customers to remember



• Email • [email protected]

versus

• [email protected] [email protected]

[email protected]













• Set up a word document with log in info for

all sites and keep it in a safe place.



• Your page title

– 70 characters or less

– Parallel titles across site



• Meta Tags







• Alt Attribute (Alt Tag)



• Inbound links from other sites



• Homework

– Compile a list of local professional sites

• Funeral Homes

• Restaurants/Caterers

• Hotels/Event Halls

• Photographers

• Hair Stylists

• Car Dealerships

• Dress Shops

• Bakeries

– Set up a page of reciprocating links



• Google Places



• Google Places



• Google Places



• Google Places



• Google Places



• Google Places



• Build Citations



• Build Citations


Social Media


Social Media

• What is Social Media?

Social media is the use of web-based and mobile

technologies to turn communication into interactive

dialogue.


Social Media

• Facebook


Social Media

• Facebook


Social Media

• Facebook


Social Media

• Facebook


Social Media

• Facebook


Social Media

• Facebook


Social Media

• Facebook


Social Media

• YouTube


Social Media

• YouTube


Social Media

• YouTube

This is the

important

section.


Social Media

• YouTube No web addresses (www.ABCFlowershop.com)

No brackets <<< >>>

No email addresses ([email protected])

Character limit for Description is <1000 including spaces

Character limit for Tags is <426 excluding spaces

use “ ” for phrases – do not use commas


Social Media

• YouTube


Social Media

• YouTube


Social Media

• Badges


Social Media

• Widgets


Scratching the Surface on SEO and Social Media

Questions?

Want links of related

topics?

Email

[email protected]

Re: SEO Webinar

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