The Power of Podcasting

The Power of Podcasting

@DonnaPapacosta #SMWiTO

June 8, 2016


The golden age of podcasting? •  Serial: 5 million+ listeners; tremendous

engagement •  Podcasting has experienced growth every year •  Brands producing podcasts •  Increasing number of networks •  Platforms like Patreon let listeners support

podcasters

Simple definition of podcasting: Internet radio show The Power of Podcasting

@DonnaPapacosta

Difference between any old audio and a podcast: Podcast is serial; you can subscribe.

@DonnaPapacosta


Benefits to listeners •  Time-shifted •  Portable •  Free content •  Educational, entertaining

Benefits to producers

•  Can reach a niche audience

•  Easier to produce than video

•  “Intimacy of the earbuds”

•  Can be repurposed, repackaged for other content use

All kinds of podcasts •  Internal training/learning

•  Leadership/CEO messages

•  Interviews/group discussions

•  Events/conferences

•  Entertainment/comedy/sports

•  Politics

•  Charity/nonprofit

Internal podcasts

Event podcasting

Podcasts – part of your content marketing The Power of Podcasting


Why podcasts for content marketing?

•  Portable, time-shifted

•  Human touch of audio; in your ears

•  Multimedia grabs people

•  Complements text and other communications

It’s NOT just about technology and gear.



Yet good sound and editing matter. The Power of Podcasting


Quick recommendations

•  Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)

•  Microphone: Audio-Technica ATR2100 or Blue Yeti

•  Recording Skype calls: Call Recorder (Mac) or Pamela (PC); Zencastr

Remember this is audio! Give guideposts.



Search engines don’t index audio. The Power of Podcasting


Search engines don’t index audio.

So write show notes! The Power of Podcasting


Before you start, be sure to firm up objectives and measurement. The Power of Podcasting @DonnaPapacosta #SMWiTO

Typical workflow

•  Plan episode, including guests; write outline

•  Record and edit

•  Mix in music, if using

•  Save as MP3; upload file (with ID3 tags) to Libsyn or other host

•  Publish podcast as part of a blog post (use Simple Podcast Press plugin on WordPress)

•  Share the podcast via social media

Building your audience is not a sprint. The Power of Podcasting


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Need help starting a podcast?

Donna Papacosta [email protected] 647-919-4761

Sign up for newsletter of communications/social media tips at trafcom.com @donnapapacosta

The Power of Podcasting

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