Authority Market Power Podcasting

Authority Market Power Podcas3ng

Tracy Hazzard

WTFFF?! Podcast Co-Host

Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com

What is a Podcast?


Anatomy of a Podcast

Authority Market Power Podcasting © 2016 Tom & Tracy Hazzard

podcaststartpoint.com

Be a vocal expert.

Build social proof: know, like & trust.

Shorten sales cycle passively.

VIP client/affiliate strategy.

WHY Podcast? PLUS:

On

High Google ranking

Affiliate Ad Revenue


Our Why…



Check Your Niche Category



Survey for Impact Branding

Visually survey your niche.

Make your name & icon impactful.



Make it special. Make it You. o Delivers your why message

§ SPECIFIC & ENTICING § Describe it BRIEFLY § Review your title/icon SMALL











•  Styles •  Host or Hosts •  Mission DescripEon

Survey

“If you have a product or a product idea and have ever wondered how to get it placed in a Major Big Box Retailer, “On the Shelf” is the show for you.”


Listen for Binge-‐ability Make it special. Make it You. Make it Binge-able. o Tone

§ Fit for audience § Fit for you § Same energy after 200 episodes

o Binge-listenable § Provide entertainment or valuable learning

Authority Market Power Podcasting © 2016 Tom & Tracy Hazzard podcaststartpoint.com

•  Great Topics •  Types of Guests •  Audio Quality –  Intro – Host Style – Guest Audio – Passion – AuthenEc Voice

Listen MUST BE:

Guest Attracting

&Binge-able


Binge-‐able or NOT?


Binge-‐able or NOT?


•  Reviews •  Ranking •  Popularity

Analyze



•  Feature ProspecEve or Current Clients/Affiliates o Power of Podcast Hosto Verbal promotion &

endorsemento Smart questions &

follow-up

VIP Guest Tac3cs


VIP Guest Tac3cs

•  Market Power Guest Tactics o Big Name & Followers o Client Profiles o Valuable generous content o NOT A COMMERCIAL

Clearly Entertaining Opener!


Market Power Content Plan

•  Keyword Focus Editorial Calendar •  Multi-Cast Content


Highly Ranked on Google


TIME or

COST


Budget Matches Goals

•  Factors Impacting Edit Costs o  # of Episodes o  Length of Episodes o  Interviews o Ad Insertions

Quality Equip. = Quality Sound = Less Editing



Needs/Skills •  Voice Over •  Audio EdiEng •  Graphics •  TranscripEons •  Blog Writer or WordPress Editor

•  Social Media •  Guest Booking •  Event Planning

D.I.Y. D.W.Y. D.F.Y.


RETURN ON TIME INVESTED

DFY = 5:1 Time 5 minutes for every 1 minute airtime

DIY = 15:1 Time 15 minutes for every 1 minute airtime


THANKS & JOIN US!

PodcastStartPoint.com

Authority Market Power Podcasting

Business