Podcasting 201 - From Planning To Publishing, Podcasting In Action

Podcasting 201From Planning to Publishing Podcasting In Action

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Joseph Palumbo

josephpalumbo.com

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Podcasting 101Turning Your Voice Into A Brand

PENCILS DOWN

http://bit.ly/1DFzEn6

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➡What is podcasting

➡Why is podcasting such an effective marketing tool

➡Planning your podcast

➡Podcasting essentials

➡How to record your first episode

➡How to edit your podcast

➡How to publish your podcast

Your face here

Let’s Review

“Why should I listen to this guy?”- Every Smart Audience

?

What is podcasting?

Highly Indexable On-Demand

Easily Consumable

163% increase between 2006 to 2012

*Edison Research via Forbes Magazine

Storytelling is a powerful way to communicate your value prop

Just because you’re a good writer…

…doesn’t mean your audience are good readers

Your expertise becomes your listeners ENTERTAINMENT

People talking about what their passionate about!

…density of design…

Now, all it does is tell the time and the date,

that’s it. But, man, how it does it.

Cult of Personality

Creating your first podcast…

…Planning

Picking a show topic

Old Logic:

Be an expert

New Logic:

Become an expert

Show Format- Monologue - Interview - Panel

Show Scope- Specific Topic - Temporal

Show Style- Scripted vs. Extemporaneous - Produced vs. Raw - Formal vs. Casual

Quality Matters…

…but don’t let it stop you

Whatever your budget spend the majority of it on your microphone(s)

Determine show topic/interview

Coordinate interview (who, what, where, when, how)

Plan Show

idea>action continuum

Setup/Record/Takedown

Edit ShowWrite show notes, blog post, etc.

Upload to hostingPromote!!!!

EXC

ITEM

ENT

PLANNING RECORDING EDITING PUBLISHING

The Podcasting Triangle

➡How to record your first episode

➡How to edit your podcast

➡How to publish your podcast