The Power of Many by Christian Crumlish Valerie Gomez de la Torre | KMS i385Q | Dr. Turnbull |10.20.05.

The Power of Manyby Christian Crumlish

Valerie Gomez de la Torre | KMS i385Q | Dr. Turnbull |10.20.05

Overview

• The Living Web

• The Book

• Case Studies

• Lessons Learned

• Suggestions

• Questions for Discussion

• Resources

The Living Web

• The Web is not static

• Part of the Web that is constantly changing

• People are beginning to use this social networks in new and interesting ways…

The Book

About people, not technology.

How people use technology to:

• connect with others who have similar interests

• accomplish widespread goals

How is this a novel concept?

These technologies are:

• becoming easier to use

• being adopted by “ordinary people” Example: grandparents using Kodak Photo gallery

What needs are these new technologies meeting?

Moving from passive to interactive

Next, examples of

ordinary people using

easier technologies to

find people with similar interests and

accomplish widespread goals

Case Study: Dean for America

People: US Voters

Technology: websites, blogs, wikis, web

services (Meetup), snailmail

Interest: Democratic Party

Goals: Get Dean elected

Case Study: Million Mom March

People: Moms and Safety Advocates

Technology: email, website, blogs, online

registration and calendars

Interest:

Goal: Gun Licensing and Registration

Lessons Learned

• Both the Dean campaign and the MMM combined the “Living Web” and “old school” media and publicity methods.

• Even with the best tools, we can’t eliminate the human factor

Suggestions for creating a social network• Make it easy to contribute thoughts/ideas

– Minimal barriers to entry

• Organize all your publishing (content) across multiple media channels– RSS

• Use blogs externally and internally– Internal: Knowledge blogs

• Listen to your users

Decentralization vs. Hierarchy

• We are seeing the emergence of new form of laterally organized, network-driven groups

• This represents a challenge to the hierarchical, corporate style organizations

Questions for discussion

• What problems, if any, do you foresee in the use of these technologies to create social networks?

• Are any of you members of an online community?

• Can anyone think how the Katrina effort used the internet and web technologies?

Check out the blog for on going discussion

information, comments and resources

Also, there is a great glossary of terms, too!

Want more?