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The Pay-Per-Click and Conversion Rate Optimization Blog

May 12, 2021

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Marketing

Sandeep Mathias

One of the key parts of a successful Facebook Ads campaign is targeting the right Facebook audience. No matter how good your ads are, if you’re targeting the wrong people with them, you won’t get the results you’re looking for. So how do you create the ideal Facebook audience?

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Your Facebook audience can make or break your advertising campaigns. You can have the most brilliant ads ever created, but if you’re trying to market nursing bras to 60-year-old men, you won’t get the results you’re looking for. But, if you take the time to create the right Facebook audience, you can set your ads up for success. Your content will show up in front of the right people at the right time—which is at least half the battle in marketing.