"The pattern of creative economy Bandung " by Tantan Hermansah

By:Tantan Hermansah

The Pattern of

Creative Economy

Community in

Bandung

Background• The city of Bandung famous as Creative City

(Soemardi, 2008). There are Creative Industry

Communities (Soedarsono, 2007; Fitriana, 2012), and

creative agency (Pratiwi & Damajani,2008; Achwan,

2013).

• Creative city support with creative community what

produce Creative Product. Both of them (creative

community + creative product) will be strong if

collaborate with academician, business entities,

government, and society (Pascasuseno, 2011; Irawati,

2011).

The Method

Paradigm : Structuralist

Method: Qualitative – Positivistic

Field Study: Bandung

Subject: Creative Community,

Creative Agency, Business,

and Supplier Product

(makloon, art design, worker)Struktur

Aktor (Creator,

Pengusaha, Pekerja

Produksi)

Action Sistem

RASIONALITAS

Profesional Grup Kreatif

ECONOMIC INSTITUTIONS

SOCIAL FACT

(Moral fact)

Institusi Nilai Moral

Sosial Individual

Model Konseptual Masyarakat Ekonomi Kreatif

Innovasi Kreatif

Aktor (PT, Konsumen,

Mass Communication)

Profesional Grup

Diseminatif

Sub Sistem

sosial

Relasi 2 subsistem

membentuk sistem baru

ProdukKontekstual

Relasi dengan institusi lain

Area Data Penelitian

Unsur dari Ekonomi Kreatif

Penjelasan:

Actor - Structure

Autopoiesis System –

The Rationality of Social System

Social Fact–

The Theory

Beckert, 2002

FINDINGS

Social System in Creative Industry

(Granovetter)

Community actors

Fashion

Kuliner

Shoes

Makloon

PRODUCTs

dESAiNERaktor fashion

kulinermaklon

The General Pattern of Economy Creative Structure

The General Pattern of Creative Community

Komunitas

kreatif 1

Komunitas

kreatif 2

Komunitas

kreatif 3

Komunitas

kreatif n

Forum

komunitas

(BCCF, KICK,

dll)

Individu Kreatif

Produk Kreatif

Sistem Kreatif

Sistem Sosial

Komunitas Kreatif

Market

Conclusions• The Product has influence to system and social

structure, with building neo-system and structure, or to empower the existing.

• Desainer (designer) was actor of creative community. The creative actions initiative, has produce social system or social structure.

• The system and structure have autopoiesis base on functions. The functions have changing because internal or external factors.

• The pattern of relational in creative economy community because consiousnes.