THE NEW FACEBOOK POST LIFECYCLE HOW PAID, EARNED AND OWNED IS RESHAPING BRAND AND CONSUMER INTERACTIONS
THE NEW FACEBOOKPOST LIFECYCLE HOW PAID, EARNED AND OWNED IS RESHAPING
BRAND AND CONSUMER INTERACTIONS
Shoutlet, Inc. 2013 • v13.012
CONTENT
INTRODUCTION 3
UnderstandingFacebook:TheLandscapeforOwned,
Paid,andEarnedSocialMedia 3
OwnedMedia 3
PaidMedia 3
EarnedMedia 5
NewOptionsforExtendingFacebookReachandEngagement 5
HowOwned,Paid,andEarnedWorkTogetheronFacebook 5
BeholdthenewFacebookPostLifecycle 6
TheNewFacebookPostLifecycleandtheBenefitsforBrands 6
HowtoTakeAdvantageoftheNewFacebookPostLifecycle 6
TrackingROI:KenshooSocialandShoutletSocialAttributionSolution 9
CaseStudy:MajorOnlineRetailersIntegrateOwned
andPaidMediatoBoostHolidaySales 10
Shoutlet, Inc. 2013 • v13.013
INTRODUCTIONSocialnetworks,likeFacebook,arereorganizingthe
Webaroundpersonalconnectionsandinteractions
withincreasinglyblurrylinesbetweenbrandedcontent,
paidadvertising,andconsumerconversations.For
brands,owned,paid,andearnedmediaassetsare
intertwinedmorethaneverasapartofthecomplex
webofsocialmedia.Asaresult,marketerscanno
longerworkinsiloswithasingularfocusoneither
ownedorpaidsocialmediamanagement.Instead,
theymustintegratetheirownedandpaidsocial
mediastrategies,initiatives,andteams.
Inthiswhitepaper,wewillexplore:
•Thelandscapeforowned,paid,andearnedmediaon
Facebook,providinganin-depthintroductionintothe
multitudeofcontentandadvertisingopportunities
thatFacebookcurrentlyoffersmarketers.
•Howowned,paid,andearnedsocialmediareinforce
eachotherwhenintegratedintoacomprehensive
andholisticsocialmediamarketingplan,providing
insightsandbestpracticesthatmarketerscan
leveragetotakeadvantageofthenewFacebook
PostLifecycleanddrivemeasurableandsignificant
returnoninvestment(ROI).
Giventhecomplexityofsocialmediamarketingtoday,
brandsandagenciesrequiretechnologysolutions
thatenablethemtocreate,manage,andoptimizeall
aspectsoftheirsocialmediamarketinginitiatives–
owned,paid,andearned.Toactivatethisopportunity
andilluminatethefullvalueofsocialmedia,anew
SocialAttributionSolutionwasdevelopedbyKenshoo
Social™andShoutlet.Thispaperwillcoverhowthis
integratedsolutionworksanddemonstratehow
marketersareusingnewsocialmediametrics
developedbyKenshooSocialandShoutlet,including
RevenueperPost(RPP),toquantifyandoptimize
theirsocialmediainvestments.
UNDERSTANDING FACEBOOK: THE LANDSCAPE FOR OWNED, PAID, AND EARNED SOCIAL MEDIAInordertobeginleveragingthefullpotentialof
Facebookasamarketingchannel,itisessentialto
understandthebasicassetsthatcomprisethesocial
marketer’stoolkit.Atthemostelementallevel,these
toolsarecomprisedofowned,paid,andearned
mediaassetsand/orobjects.
OWNED MEDIA
Ownedmediareferstoassetsandobjectscreated
andmanagedwithinFacebookbyyourorganization,
includingBrandPages,PlacesPages,events,
applications,andmore.Ownedmediaassetsdo
notcarryplacementfeesoradvertisingcostsand
aredisplayedorganicallyintheNewsFeedsofa
brand’sfansorfollowers.
PAID MEDIA
Paidmediareferstoadvertisementsthatcanbe
purchasedonFacebook,includingHomepageAds,
NewsFeedAds,RightHandSideAdsandSponsored
Stories.Paidmediaassetscanbetargetedtospecific
audiencesonFacebookandhavetheopportunityto
bedisplayedtoabrand’sfans,friendsoffans,and
targetednon-fans.
THE NEW FACEBOOK POST LIFECYCLEHOW PAID, EARNED AND OWNED IS RESHAPING BRAND AND CONSUMER INTERACTIONS
Shoutlet, Inc. 2013 • v13.014
TherearetwoprimarypaidmediatypesonFacebook:
AdsandSponsoredStories.FacebookAdsarepaid
messagesthataregeneratedbyabrandandare
describedbyFacebookasthe“voiceofbusiness.”
FacebookAdsmaybetargetedtoaudiencesthat
includefans,friendsoffans,andnon-fans.Sponsored
Stories,ontheotherhand,arepaidmessagesthat
promoteactionsafanhastakenwhileengagingwith
thebrand’scontent,suchaslikingapageorpost,
installinganapplication,claiminganoffer,orchecking
intoabusinesslocation.UnlikeFacebookAds,
SponsoredStoriesmayonlybetargetedtofansand
friendsoffans.Therearecurrentlymorethan25
FacebookAdandSponsoredStorytypes.
Desktop Page Post Ads and Sponsored Stories:
PagePostAdsandSponsoredStoriesareadsthat
aregeneratedfromabrand’sorganicpageand
promotepostactivityforthatpage.Theseadscan
beusedtoacquirenewfansanddriveexistingfans
backtocontentonthebrand’sFacebookpage.Page
PostAdsmaypromotephotos,videos,events,and
othercontent.Theseadsmayalsoincludelinksand
othercontentdesignedtodriveusersoffFacebook.
PagePostAdsandSponsoredStoriesarehighly
effectiveatgeneratingengagementandareincreasingly
usedbyretailersandotherdirectmarketerstodrive
significantoff-Facebooksalesandrevenue.Desktop
PagePostAdsandSponsoredStoriesmaybedisplayed
intheNewsFeedaswellasontheRightHandSide
ofFacebook.
Mobile News Feed Ads and Sponsored Stories:Mobile
NewsFeedAdsandSponsoredStoriesincludemany
ofthesamepaidmediatypessupportedonthedesktop
butareoptimizedforthemobileversionsofFacebook,
andmobileappsoniOSandAndroiddevices.
Domain Ads and Sponsored Stories:DomainAdsand
SponsoredStoriesareadsthatareexclusivelyusedto
driveuserstotakeactionsoffFacebook.Assuch,they
arealsopopularwithretailersanddirectmarketerswho
wishtodrivesalesorotheractionsonthebrand’s
website.DomainAdsaredisplayedonlyontheRight
HandSideandarenotdisplayedtomobileusers.
KenshooSocialShoutletaretrademarksofKenshooLtd.andShoutlet.Othercompanyandbrandnamesmaybetrademarksoftheirrespectiveowners.
Shoutlet, Inc. 2013 • v13.015
EARNED MEDIA
Earnedmediareferstotheincrementalexposurethat
abrand“earns”throughengagementandinteractions
peoplehavewiththebrand’sownedandpaidcontent,
includinglikes,comments,sharesandcheck-ins.
Earnedmediaassetshavetheopportunitytobe
displayedintheNewsFeedsoftheuser’sfriends
andfunctionasanimplicitorexplicitrecommendation
forthebrand’spaidorownedcontent.
NEW OPTIONS FOR EXTENDING FACEBOOK REACH AND ENGAGEMENTFacebookoffersapowerfulsetof“free”ownedmedia
toolsthatmarketerscanusetobuildcommunitiesand
interactwiththeirfansandfollowers.Everysuccessful
Facebooksocialmarketingprogramstartswithacore
baseoffanswithwhomyouengageandre-engage
throughyourbrand’smessagesonaregularbasis.
Onceyourfanshavelikedyourpage,theycaninteract
withyourpagepostsandhelpextendyourreach
throughouttheirnetworkoffriendsbyliking,sharing,
commenting,andtakingotheractionsonyourcontent.
Activelyengagingconsumerswithyourowned
mediaisapowerfulwaytogrowyourfanbase,so
itisimportanttodevelopandtestawidebodyof
contenttounderstandwhatresonatesmostwith
yourtargetaudience.Themostengagingcontent
earnsabrandsignificantaddedvaluethrough
successivegenerationsofsharingandinteraction
acrosstheconsumer’snetwork.
Whilegrowingyourfanbaseorganicallyandengaging
fansonaregularbasisiskeytoeverysocialmarketing
program,itistypicallynotsufficienttogeneratethe
reachandscalerequiredtofulfillyourperformance
goalsandobjectives.RecentresearchfromGroupM
Next1suggeststhatlessthan10%ofabrand’sfans
arereachedthroughorganicpagepostactivity.This
isduetothesheervolumeofpostsandupdatesthat
competeforthelimitedspaceavailablefordisplay
intheuser’sNewsFeed.
Facebook’salgorithmforselectingcontenttodisplay
intheNewsFeed,popularlyknownasEdgeRank,has
beendiscussedatlengthelsewhere,sowewillnot
delveintothistopichere.Sufficetosaythat,while
ownedmediacontentisessential,mostmarketers
discoveraneedtoleverageFacebook’spaidadvertising
toolsinordertoeffectivelyextendreachintotheir
targetaudience,scaletheirfanbases,communicate
withcustomers,andidentifynewprospects.The
savviestmarketersuseahighlytargetedapproach
byselectivelyamplifyingtheirmostsuccessfulowned
mediaasFacebookAdsandSponsoredStories.
HOW OWNED, PAID, AND EARNED WORK TOGETHER ON FACEBOOKInthepast,socialmediamarketerstendedtosegment
theirsocialmediamarketinginitiativesintodistinct
ownedandpaidmediastrategies,teams,andplans.
Thiswasdue,inpart,tolimitationsinfeaturesand
functionalityprovidedbysocialmedianetworks,
namelyFacebook,aswellaschallengesassociated
withthenoveltyofsocialmediaasamarketingchannel.
Onlinemarketershadgrownaccustomedtostrategies
andtacticsthatdevelopedoveradecadeofsearch
enginedominanceandthroughthedirectperformance
measurementcapabilitiesthatpaidsearchprovided.
Paidsearchwaspopularlyunderstoodtoprovidean
intent-driven,bottom-of-the-funnelaudienceand
developedastheprimaryonlineadvertisingchannel
forretailersanddirectmarketers.Theconversational
natureofsocialmedia,alongwithitsimmature
advertisingandtrackingsystems,causedmarketers
toviewitasabrandingchannel,ratherthanadirect
responsemedium.
Asaresult,socialmediacontentmanagersbegan
focusingonbrandengagementandcustomer
relationshipmanagementandprimarilyusedmetrics
suchaslikes,comments,andsharestomeasuretheir
results.Unfortunately,thesemetricsdonotnecessarily
correlatewithconversionsandsales.Meanwhile,paid
socialmediabuyersattemptedtodeterminehowbest
toleveragesocialmediaasadirectresponsechannel
todrivemeasureablesales,revenue,andreturnon
investmentprimarilyusingFacebookDomainAds
ontheRightHandSide.
1GroupMNext,“GaininganEdge:TheBrandImpactofFacebook’sEdgeRankAlgorithmChange,”November2012
Shoutlet, Inc. 2013 • v13.016
Despitethehistoricallydifferentobjectivesofowned
andpaidsocialmediamanagers,theyhavebeen,and
continuetobe,facedwithsimilarchallenges.These
challengesinclude:
•HowdoImeasureandquantifytheimpactof
mysocialmediainitiatives?
•HowdoIdemonstratereturnoninvestment
andjustifycontinuedoradditionalbudgetsfor
socialmedia?
•Whatperformancemetricsaremostimportant?
•WhatisFacebook’splaceinthecustomerjourney
orpurchaselifecycle?
AssocialmediaandFacebookownedandpaid
marketingtoolshaveevolved,ithasbecomeincreasingly
important(andpossible!)forbrandstointegrate
theirownedandpaidinitiativesandteamsinorderto
maximizeoverallsocialmediamarketingperformance.
BEHOLD THE NEW FACEBOOK POST LIFECYCLE Thisnew,extendedcontentlifecyclemeans
organizationsarenotonlyoptimizingcontentfor
engagement,butalsoforsalesandrevenue.Content
producerscanlookatlong-termgoalsknowingthat,
whileatoppriorityisgeneratinginteractionswith
customers,anequallyimportantoutcomeissales
generatedfromsocialmediaefforts.
Optimizingpoststohelpfacilitatebothofthese
objectivesisnowthestandardinthecontent
developmentprocess.Everythingfromcontent
formats(i.e.photos,video)tomessagingtopost
frequencyisnowinformedbytwosetsofperformance
metrics–engagementdataintheformoflikes,shares
andcommentsandconversiondataintheformof
sales,revenueandreturnoninvestment(ROI).
THE NEW FACEBOOK POST LIFECYCLE AND
THE BENEFITS FOR BRANDS
EvenpriortoFacebook’sexpansionofpaidadvertising
opportunities,brandsbenefitedsignificantlyfrom
developingcommunitiesoffansthroughtheirowned
mediapostactivity.Savvybrandsestablishedone-
to-oneconnectionswithcustomers,gainedauthentic
feedback,strengthenedconsumerloyalty,andboosted
brandawarenessthroughearnedmedia.
AsFacebookexpandedopportunitiestoamplify
ownedmediapostsaspaidads,thebenefitsto
marketersincreasedexponentially.Thenewlifecycle
ofFacebookcontentenablesbrandstoextendthe
lifetimeoftheirpostsandtoreachmoreconsumers
withthebrand’smessages.Usinginnovativetracking
technologies,eachpieceofabrand’scontentcanbe
measuredbasedonitsabilitytogenerateengagement,
drivereferraltraffic,andresultinbottom-linesales
andrevenue.Thisdata,overtime,informsbrandshow
tooptimizecontentandadvertisingforinteraction,
loyaltyaswellasROI.
ThebenefitsofthenewFacebookPostLifecycleare
notlimitedtobrandsalone.Whilebrandsarenow
abletounlocktangible,dollar-basedvalueintheir
socialpostingstrategies,consumersalsobenefit
throughexposuretomoreengagingandrelevant
contentthathasbeenproventoresonatewiththe
brandandtheconsumer’sfansandfriends.
HOW TO TAKE ADVANTAGE OF THE NEW
FACEBOOK POST LIFECYCLE
Socialmarketersarenolongerlimitedinviewingtheir
ownedandpaidinitiativesinisolation.Instead,they
canleveragethenewFacebookPostLifecycleto
maximizetheirefforts.Here’show:
1. Create optimized owned media that engages
your current community
ThestartingpointofthislifecycleiseachFacebook
PagePost.Optimizingpoststogetthemostexposure
andinteractionintheFacebookNewsFeedmeans
strategicallycreatingpostsbasedonthefollowing
fourfactors:
Shoutlet, Inc. 2013 • v13.017
Content:Whatcontentwillresultinthedesired
interaction?Togeneratethehighestengagement
withyourposts,youmustcreatecontentthatis
relevantandcompellingforyourfans.Takeatest
andlearnapproachanddon’tbeafraidtogetcreative
todiscoverthecontentthatresonatesmostwith
youraudience.AlsoexploreFacebookposttargeting
tomakecontenthyper-relevanttofans.
Format: WhattypesofPagePostsshouldyouuseto
getthemostreachandgeneratethebestperformance?
Shouldyouusephoto,videoorlinkposts?Choosing
theformatofyourpostsenablesyoutooptimizefor
specifictypesofengagementandtargetparticular
responsesfromusers.Theformatofyourpageposts,
inturn,willdeterminethepaidmediaassetsyouwill
haveavailableforamplificationasPagePostAds.
Timing:WhenshouldIpublishapostsothatthemost
membersofmycommunityseeit?Howoftenshould
Ipost?Therehavebeennumerousstudiesthathave
attemptedtoidentifytheoptimaltimeandfrequency
topostonFacebook.Theonlydefinitiveansweris
thatthebesttimeandfrequencyvariesforevery
brandandcommunity.Ultimately,itdependsonyour
uniqueaudienceandtheircharacteristicsandhabits.
Experimentwithtimeofdayanddayofweekaswell
asnumberofpostsperday.Enlistasocialmedia
measurementtoolthatcanhelpyouuncoverthe
reachandinteractionratesofpostsatdifferent
timesthroughouttheday.
Call to Action:Whatcall-to-actionwillresultinthe
outcomeyouarelookingforonthespecificpost?
Thecall-to-actionsteersthetypeofcustomer
interactionandwillhelpguidehowapostcould
evolveintoaneffectivepaidmediapiece.
Bypublishingoptimizedcontentthatresonateswith
yourcurrentfans,younotonlygenerateinitialearned
mediafromliking,sharingandcommenting,butalso
buildafoundationforpaidamplificationlateronin
thelifecycle.
CALL TO ACTION
FORMAT
TIMING
CONTENT
Shoutlet, Inc. 2013 • v13.018
2. Monitor and measure to determine how
to leverage paid media
Insomecases,marketerschoosetoamplifypage
postsaspaidadsimmediatelyuponpublishing.But
thismaynotresultinthehighestoverallcampaign
performanceorthemostefficientuseofpaidmedia
budgets.Instead,brandsshouldmeasuretheresults
oftheirindividualpagepostsandselectivelyamplify
onlythepoststhatgeneratethebestorganic
performanceamongfans.Usingsocialmediatools,
includingFacebookInsights,thepostswiththehighest
engagementandinteractionratescanbeidentified.
Thesepostsarefrequentlythebestpoststoamplify
tomeetbrandawarenessandfanacquisitiongoals.
Similarly,newtools,suchastheSocialMedia
AttributionSolutionfromKenshooSocialandShoutlet,
offeradditionalperformancemetricsthatmeasure
howwellindividualpostsgeneratesalesandrevenue
onthebrand’swebsite.Sophisticatedsocialmedia
marketersusethisinformationtooptimizeowned
mediainitiativestowardrevenuegoals,ratherthan
relyingexclusivelyonengagementmetrics,suchas
likes,commentsandshareswhichdonotnecessarily
correlatetosalesandprofitability.
Socialmediamarketerswhotakeadvantageofthe
latestattributiontechnologiesarebestequipped
tomaximizetheimpactoftheiroverallownedand
paidsocialmediainitiatives.Throughtheselective
andtargetedamplificationofthebestperforming
pageposts,marketerscaneffectivelyoptimize
theircampaignstowardbothbrandanddirect
responsegoals.
3. Close the loop and extract insights throughout
the post lifecycle
Trackingandmeasuringtheperformanceofeach
pagepostthroughoutitslifecycleisthekeytobuilding
aneffective,sustainableandprofitablesocialmedia
program.Eachpostprovidesinvaluableinformation
asitmovesfromorganiccontentintheNewsFeedsof
fans,toearnedmediaintheNewsFeedsoffriendsof
fans,andfinallytopaidadsintheNewsFeedsofnon-
fans.Extractinginsightsateachstepoftheway,and
amongstthevariousaudiences,helpstoinformfuture
posts.Ultimately,eachpostcanbemeasuredforits
impactonbothbrandanddirectresponsegoalsand
marketersshouldusethisdatatocontinuously
improvecampaignperformance.
OPTIMIZEOWNED
PROMOTEADS
TRACKINTERACTION
MONITOR &MEASURE
The New Facebook Post Lifecycle
Shoutlet, Inc. 2013 • v13.019
TRACKING ROI: KENSHOO SOCIAL AND SHOUTLET SOCIAL ATTRIBUTION SOLUTIONKenshooSocialandShoutlethavepartneredto
developtheindustry’sfirstturnkeysolutionforholistic
performancemeasurementandoptimizationacross
owned,paid,andearnedsocialmedia.Socialmedia
marketerswhouseKenshooSocialandShoutlet
togetherareabletoseamlesslymeasurethebottom-
linesalesandrevenueimpactoftheirownedand
paidsocialmediaposts.Unlikeotherintegratedsocial
mediamarketingsolutions,KenshooSocialandShoutlet
havedevelopedasolutionthatautomaticallyadds
performancemeasurementtrackingtechnologyto
everyownedsocialmediapost,minimizingcampaign
manageroverheadandenablingsalesandrevenue
measurementdowntotheindividualpostlevel.
TheSocialAttributionSolutiondevelopedbyKenshoo
SocialandShoutletprovidesmarketerswiththe
abilitytoidentifythemosteffectivepostsfordriving
salesandrevenue.Usingtheseinsightsalongwith
newsocialmediametrics,suchasRevenueperPost
(RPP),socialmediacontentmanagerscannow
optimizepagepostactivitytowardrevenuegoals.
Similarly,paidsocialmediabuyerscanidentifythe
bestperformingpagepostsandselectivelyamplify
thesepostsasPagePostAdsandSponsoredStories
toextendreachandincrementalsalestonon-fans.
Usingtheseuniquecapabilities,brandsarebetter
equippedtooptimizetheiroverallsocialmediainitiatives
andallocateresourcesandbudgetsaccordingly.
Create posts and tag links in Shoutlet, track ROI in Kenshoo Social
Shoutlet, Inc. 2013 • v13.0110
CASE STUDY: MAJOR ONLINE RETAILERS INTEGRATE OWNED AND PAID MEDIA TO BOOST HOLIDAY SALESUsingtheSocialAttributionSolutiondevelopedby
KenshooSocialandShoutlet,severalmajorU.S.retailers
wereable,forthefirsttime,tomeasuresalesand
revenueattributabletotheirownedmediapagepost
activityoverthe2012holidayretailseason.Moreover,
theretailerswereabletoselectivelyamplifythebest
performingpagepostsaspaidadstodriveimpressive
revenueliftandreturnoninvestment(ROI).
Throughoutthe2012holidayseason,retailersinthis
studypostedanaverage5to6timesperdayontheir
FacebookBrandPagesandgeneratedtensofmillions
ofhighquality,organicvisitstotheirwebsites,resulting
insignificantsalesandrevenue.
Ofthevisitsgeneratedthroughownedmediaposts,
theretailersinthisstudyachieved:
•Averageordervalues(AOV)onparwithpaidsearch
andsocialmediacampaigns
•Averageconversionrate(CVR)of1.75%
•CVRashighas10%onthemostsuccessfulposts
Leveragingnewlycreatedownedmediametricsof
revenue-per-post(RPP)andrevenue-per-click(RPC),
theretailers’socialcontentteamswereabletoidentify
thebestperformingpostsandoptimizesubsequent
poststowardsrevenuegoals.Severalretailers
discoveredthattheirownedmediapagepostswere
generatinghundredsofthousandsofdollarsin
revenuethatwasnotpreviouslycreditedtothese
initiativesorwasdisproportionatelycreditedto
othermediachannels.
Theretailers’paidsocialmediateamsalsobenefited
byselectivelyamplifyingpostsbasedonconversion
andrevenuedataratherthanrelyingsimplyon
engagementmetricssuchaslikesandshares,which
donotnecessarilycorrelatetosales.Amplificationof
thebestrevenue-generatingpostsasdesktopand
mobilenewsfeedPagePostAdsextendedsalesbeyond
theretailers’fanbasesandgeneratedupto5times
revenueliftand30timesreturnoninvestment(ROI).
Thedatainthisstudydemonstratedthatupto40%
ofonlineretailerorganicpagepostsmayresultin
significantsalesandrevenue,whiletheother60%
maybemoresuccessfulgeneratingsocialengagement
suchaslikes,shares,andcomments.
By using the Social Attribution Solution provided by
Kenshoo Social and Shoutlet, the retailers were able
to measure Facebook page posts by sales revenue for
the first time and pinpoint the value of Facebook as
a marketing channel.
SUMMARYSocialnetworksarecausingtheWebtoreorganize
aroundconversationsandconnections,andthelines
betweencontentandadvertisingarebecoming
increasinglyblurred.Owned,paid,andearnedmedia
assetshavebecomeintertwinedaspartofaholistic
conversationand,assuch,socialmediamarketing
campaignperformancemeasurementhasbecome
considerablymorecomplex.Now,consumerscanlike
andsharepaidsocialmediaads,transformingthem
intoearnedassetsthatcanliveformanygenerations
throughtheconsumer’ssocialnetwork.Similarly,
consumersshareabrand’sownedmediaassets,such
aspostsorpromotionsonitsfanpage,andbrands
canquicklyturntheseinteractionsintopaidadsto
extendtheirreach.Asaresult,itismoreimportant
thanevertounderstandtheinterplaybetweena
brand’spaid,owned,andearnedmediainitiatives.
Thestrategiesandtacticsoutlinedinthispaper
playanessentialroleinthesuccessofsocialmedia
marketingcampaignsonFacebook.Whileindividual
resultswillvarydependingonavarietyoffactors,
thedataprovidesastrongargumentfortakingan
integratedapproachtopaidandownedsocialmedia
initiatives.Whilesocialmarketingevolveseveryday,
usingthesetakeawaysasafoundationandmaking
decisionsbasedonholisticengagementanddirect
responsedatawillputmarketersinthebestposition
tomaximizecampaignperformancefortheirbrands.
Kenshoo Social Inc.
www.kenshoosocial.com•[email protected]
Shoutlet, Inc.
www.shoutlet.com
SHARE THIS ON TWITTER