Oct 21, 2014
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Holiday Season = Sales
Source: National Retail Federation Holiday FAQ, http://www.nrf.com/modules.php?name=Pages&sp_id=1140
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Holiday Consumers Are Social
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Retail Facebook Pages Influence Purchase Decisions
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Consumer Follow Retailers on Twitter for Sales
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Consumers Use Social to Express Their Opinions
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Launch a Facebook Contest
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Repurpose & Promote Existing Marketing Programs
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Repurpose & Promote Existing Marketing Programs
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Ready Your Social Media Response Team
Social CRM – Facebook, Twitter, & YouTube Monitoring & Tracking • One-stop look at who's interacting
with your company
• Categorize fans and uncover influencers
• Tag posts and comments
• Assign & prioritize tasks for team members
• Flag activity by keyword (e.g. highlight inappropriate language or relevant products, events, or brand-related terms)
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Create a Facebook Store
Facebook Commerce is a viable retail platform: •Average Facebook store conversion rate is 2-4%, on par with web store conversions of an average 3.4% •Fans of a brand on Facebook spend 117% more compared to a non-fan
•Likelihood a customer will purchase increases 51% after clicking the “Like” button •Rachel Roy’s pop up jewelry store on Facebook sold out in 6 hours – making it the 3rd highest daily sales made by Rachel Roy – ever
Source: : http://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/
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EdgeRank Principle #1 – Post Photos
1. Post Photos
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EdgeRank Principle #2 – Post Videos
2. Post Videos
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EdgeRank Principle #3 – Include Links
3. Include Links
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EdgeRank Principle #4 – Ask Questions and Involve Fans
4. Ask Questions and Involve Fans
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EdgeRank Principle #5 – Put Your Fans in Charge
5. Put Your Fans in Charge
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EdgeRank Principle #7 – Time & Frequency
7. Time & Frequency
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EdgeRank Principle #8 – Use Web Apps
8. Use Web Apps
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EdgeRank Principle #9 – Find Your Brand Voice
9. Find Your Brand Voice
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EdgeRank Principle #10 – Ask For Likes and Comments
10. Ask for Likes and Comments
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Get Personal and Use Geo-targeting on Facebook
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Top 8 Things You Can Do NOW
1 Launch a Facebook Contest
2 Repurpose and promote existing marketing programs
3 Put your campaigns on auto-pilot with scheduling features
4 Design custom Facebook Page tabs
5 Ready your social media response team
6 Create a Facebook store in minutes
7 Employ Facebook EdgeRank principles to increase engagement
8 Get personal and use geo-targeting on Facebook
Thank You
www.mobizoneinc.com