The Mobile Future - RSA

Richard D. TitusController, Future Media, Audio and Music & Mobile

The Old paradigm – 1’ 3’ 10’

1’ 3’ 10’

Fixed Mobile

Characteristics:

SharedBig

ImmersiveAlways connected

Furniture

Characteristics:

Personal (rarely shared),Smaller/component

Incrementalcustomized

Intermittent connectivitySocial (connects with other

devices)

Kinds of digital devices – New Paradigm

Kinds of digital devices

Fixed Mobile

Ubiquitous computing?

"Totally ubiquitous computing. One of the things our grandchildren will find quaintest

about us is that we distinguish the digital from the real, the virtual from the real. In

the future, that will become literally impossible. The distinction between cyberspace

and that which isn't cyberspace is going to be unimaginable. There is where they

don't have WIFI." - William Gibson

Connectivity

1’ 3’ 10’

Cloud Computing

Cloud Computing

Digitial Data

All your data lives in a cloud

IP Everywhere

By 2016 80% + media content will be delivered digitally

Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery:

Web Standards

WidgetsAjax

SOAPCSSXMLRDFRSS

ATOM(X)HTML

If technology standards are open free & ubiquitous, what has value?

Information & Data (Raw facts, Metadata, behavioral and contextual data)

User Experience, Design & Interface

Live event driven information & content

Now What?

With the rapid commoditization of technology into open standards, User Experience becomes the only differentiator

Audiences

Events

Events become the only TRUE premium content!

Consumptive Behaviors Mutate

TV used to be scheduled consumption

Radio often was background consumption -Today consumers use them interchangeably

Digital Media

Consumptive Behaviors Mutate

Passive active line is becoming blurry

On-demand vs live barriers disappear for most content.

Time Shifting vs place shifting

Digital Media

Mobile iPlayer

Devices

TV Web & Mobile

Page Views: Mobile browser and Mobile iPlayer

Is time forcing information's commoditization?

The shortening window of Now

Time limits on information limit value of time constrained information

Twitter is real time search & Information

Time

Context

Location aware information is more valuable

Mobile devices make location awareness more

important/valuable – and expected

Google today provides mostly the same

Answers to everyone

Space

There are only 3 ways to monetize content & services

Subscriptions

Transactions

Sponsorship

Revenue

Schemas to monetize mobile are primitive

Current: Premium SMS

New:

Text coupons (with Wap push?)

Mobile commerce (phone as oyster card?)

Location based marketing

New mobile Monetization

Time Out?

“Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of

you and each other you will crave, the simple solace of isolation”

- The resorts of the future will advertise they DON”T have broadband

The Future