The Millennial Think Tank For Participants by ArCompany
Nov 28, 2014
The Millennial Think Tank ForParticipants
by ArCompany
Millennials are an influential bunch
1 |
Fancy talk = digital natives
Regular talk = a large amount of life spent online.
Younger Boomer
250
200
98
50
Millennial
Gen X
Other Boomer/Silent
Average number of Facebook friends. Source: http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/
Also important…
Estimates are that Millennials make up as much as a quarter of the population.
Gen Z
24%
Millennia
ls 24%
Boomers 24%
GEN X 16%
Greatest/Silent 12%
Source: http://www.nielsen.com/us/en/insights/reports/2014/millennials-breaking-the-myths.html
BecauseMillennials areonline so muchand technologyfor serving contentis advancing so rapidly, marketers / brands wantour attention.
4|
But narratives by both media outlets and brands around how we view / interact with the world are frequently overly simplistic…
“They require
constant validatio
n”
“Millennials are cheap, but
will spend unbelievable amounts of money to have the
latest technology”
“They are attached at the hip to their
parents”
“They don’ttake
direction from
superiors in a work
environment”
entitledprivilegednarcissistic
Basically, Millennials are labeled as:
At ArCompany, we decided it was time to let Millennials speak for themselves.
*our team includes both Millennials & Gen X who are sick of being talked at
What they value in media and brands
So, we started the Millennial Think Tank,a weekly on-air broadcast featuring:
A range of people in their late teens to early 30s
Conversations on perceptions of Millennials + what their overall priorities are
We heard directly from Millennials who were tired of the labels…
“I feel that I am going to be going into a world where nobody is going to take me seriously,
and people are going to look down on me
because I wasn’t lucky enough to be born a few years
earlier.”
Kiernan McGinnis
We also heard Millenial views on brand ethics and transparency…
“I would love to have corporations
be accountable for their actions, and often when I
have the ability to spend more money at an
ethical place I will.”
Samantha Estoesta
“Do what you can, when you can, when you have the extra dollar. I kind of approached things that way throughout my 20s, so even when I was in
college it was constantly there as the same idea:
where is my money going, as a vote, as a
reminder of what I want my country to be, what I want these companies to
be.”
Judy McCloskey
As the Think Tank progressed, we started talking about other things, too…
Brand ethics
Customer service
Debt Financial services
Higher education
Globalization Privacy Entrepreneurship
Being digital natives doesn’t just mean that Millennials are shaped by the technology, it also means shaping the technology itself,
and conversations about what matters / how that digital world is actually built.
The bottom line
If you want to debunk myths and ask tough questions of yourself and others then the Millennial Think Tank is for you.
How it actually works
We intro you to the format, send you topics & dates, you tell us which ones you want to participate in.
We host a weekly broadcast on Google Hangouts with 6-8 participants.
Afterwards, we’ll post a recap and do the social thing. You get to have a conversation that matters, and suggest topics that intrigue you.
Once you’re a regular, you’ll have the opportunity to participate in
private think tanks w/brands, and make some $.
For more info or if you’d like to participate, drop us a line
Amy Tobin [email protected]
Joe Cardillo [email protected]
Want to know more?