Media Data 2017 The magazine for the job HR
Media Data 2017
The magazine for the job HR
02
M E D I A D A T A 2 0 1 7
Personalwirtschaft: The magazine for the job HR
Personalwirtschaft! Is the number one trade magazine for stra-tegically thinking and „hands-on“ HR decision makers: we are informative, innovative, intelligent, close to the scene and offer critical content which comes to grips with all HR topics. We offer support with all your daily HR activities. Everything for HR.
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06
08
10
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Publisher data
Readership structure
Advisory Council
Topics and planning
Special editions/Compendia
Formats/Prices Print
Special Formats/Prices Print
Jobs market
General information/Technical data
Personalwirtschaft 2016
Magazin für Human Resources
Special: KMU | HR Analytics | Recruiting 4.0 | Personaler im Ausland
07
Inklusive
Sonderhefte
bAV &Headhunter of
the Year
Zielgruppe NerdIT-Recruiting
www.personalwirtschaft.de17,50 € G 21212 ISSN 0341-4698Art.-Nr. 07720607
Exklu
siv: S
tudie
Bench
marking
HR Digital
PW_HH_07_2016_RZ 17.06.16 17:55 Seite 1
www.personalwirtschaft.de17,50 € G 21212 ISSN 0341-4698Art.-Nr. 07720601
Personalwirtschaft 01 2016
Inklusive
Sonderheft
Outsourcing
Angst schlägt MoralCompliance
Magazin für Human Resources
HR-Trends 2016 | Betriebliche Altersversorgung | Arbeiten im Ruhestand | Scheinselbstständigkeit | Vergütung
PW_HH_01_2016_RZ 11.12.15 12:54 Seite 1
Wie das Internet der Dinge die Personalarbeit verändert
Smart HRM
www.personalwirtschaft.de17,50 € G 21212 ISSN 0341-4698Art.-Nr. 07720604
Personalwirtschaft 2016
Magazin für Human Resources
Studie Ausbildungs-Websites | Datenschutz | Kooperative Personalwirtschaft | Employer Branding
04
Inklusive
Sonderheft MBA
SPECIAL:
Chang
e Man
agem
ent
PW_HH_04_2016_RZ 18.03.16 15:26 Seite 1
Petri Heil!Recruiting-Strategien 2016
www.personalwirtschaft.de17,50 € G 21212 ISSN 0341-4698Art.-Nr. 07720605
Personalwirtschaft 2016
Magazin für Human Resources
Special: BGM | Outplacement | HR und IT im Clinch | Exklusiv: Keynote der Personal Süd
05
Inklusive
SonderheftAuslands-entsendung
PW_HH_05_2016_RZ 15.04.16 17:21 Seite 1
03 04 ReaDeRsHip sTRucTuRe
05 ReaDeRsHip sTRucTuRe
06 aDvisoRy council
07 TesTiMonials
08 Topics anD planning
09 Topics anD planning
10 special eDiTions/coMpenDia
11 special eDiTions/coMpenDia
12 FoRMaTs/pRices
13 FoRMaTs/pRices
14 FoRMaTs/pRices
15 FoRMaTs/pRices
16 Jobs MaRkeT
17 TecHnical DaTa
02 conTenT
03 publisHeR DaTa
Publisher
Wolters Kluwer Deutschland GmbHLuxemburger Straße 44950939 KölnPhone 02 21 /9 43 73 - 0Fax 02 21 /9 43 73 - 77 51www.wolterskluwer.de
Project Management
Jürgen Scholl (Publisher)
Executive Management
Martina BruderMichael GlossChristian LindemannAdrianus Gerardus VerhoefRalph VondersteinStephanie Walter
Editorial Department
Jürgen Scholl (Publisher)Erwin Stickling (Publisher)Cliff Lehnen (Editor-in-chief) Sven Frost (Managing Editor)Christoph BertramNancy Hömberg Elke SchwuchowWiebke JoesterPhone 02 21 /9 43 73-73 05
Internet/Website
www.personalwirtschaft.de
Advertising
Karin Kamphausen (Head of Sales)Phone 02 21 /9 43 73-73 24Fax 02 21 /9 43 73-1 73 [email protected]
Christiane Fischer (Ad Marketing) Phone 02 21 /9 43 73-73 16 Fax 02 21 /9 43 73-1 73 16 [email protected]
Jörg Walter (Ad Sales)Phone 09 31/359515-66Fax 09 31/[email protected]
Ulrike Dany (Ad Disposition)Phone 02 21 /9 43 73-74 25Fax 02 21 /9 43 73-1 78 [email protected]
Denise Fei (Ad Disposition) Phone 02 21 /9 43 73-73 23 Fax 02 21 /9 43 73-1 73 23 [email protected]
Volume/Frequency
44nd volume 2017, monthly
Circulation
Printed copies 6,500Distributed copies 6,300Sold copies 3,375Subscription circulation 3,000
Purchase price
Yearly subscription inland € 179.80 Retail price € 17.50
Bank Details
Deutsche Bank, NeuwiedIBAN DE91 5747 0047 0202 885 000, BIC DEUTDE5M5747
Terms and Conditions
For the processing of orders for advertising and inserts, the terms and conditions of the publisher apply. The full terms and conditions can be viewed at www.wolterskluwer.de/service/mediadaten/On request, we can also send you the terms and conditions.
04
M E D I A D A T A 2 0 1 7
Purchase decisions
Dec
ide
on m
y ow
n
Hel
p de
cide
Sugg
est
Not
invo
lved
42%
19% 23%14%
Hea
d of
HR
Pers
onne
l Offi
cer/S
peci
alis
tEx
ecut
ive
Man
ager
/
M
anag
emen
t Boa
rdDe
partm
ent H
ead
(not
HR)
17%
25%
17%6%
Position
Independent readership analysis, June 2016
62%
14%22%
501
to 1
000
up to
500
over
100
0
Size of enterprise
Readership structure
As decision makers and opinion leaders HR managers trust the informative substance of Personalwirtschaft. They are the multipliers who recommend our premium title within their company.
05 02 conTenT
03 publisHeR DaTa
06 aDvisoRy council
07 TesTiMonials
08 Topics anD planning
09 Topics anD planning
10 special eDiTions/coMpenDia
11 special eDiTions/coMpenDia
12 FoRMaTs/pRices
13 FoRMaTs/pRices
14 FoRMaTs/pRices
15 FoRMaTs/pRices
16 Jobs MaRkeT
17 TecHnical DaTa
04 ReaDeRsHip sTRucTuRe
05 ReaDeRsHip sTRucTuRe
Conclusion
The quality of our readership is above average. Career-oriented HR managers of primarily modern, mid-sized companies and sizable organizations belong to the core readership of Personalwirtschaft. Their interests lie mainly in strategic and value-adding HR topics. Some also enjoy reading Personalwirtschaft at home to delve further into the content.
Source: Reader poll by the Market Research Institute Forsa, June 2016.
Staf
f dev
elop
men
t
Staf
f loy
alty
Lead
ersh
ip
Rec
ruiti
ng/S
elec
tion
of n
ew s
taff
Furth
er E
duca
tion/
Lead
ersh
ip Q
ualif
icat
ion
Cor
pora
te c
ultu
re
78% 78% 76% 74% 73%69%
Topical Interests
BranchSe
rvic
e
Indu
stry
M
anag
emen
t/
Pers
onne
l con
sulta
ncy
Publ
ic a
dmin
istra
tion/
Inst
itutio
ns
33%
22% 20%
6%
06
M E D I A D A T A 2 0 1 7
Advisory
The HR is competently advised by an advisory body occupied by experts from from in-dustry and academia. Prominent human resource managers and well-known professors from prestigious universities discuss the current issues in personnel work, providing the editorial staff with impetus and provocative topics. The list of names on our advisory council reads like a „who‘s who“ of the German HR scene. For our readers and custo-mers, this is another building block of the journal‘s reputation.
Rudolf Kast, Management Consultant, Personalmanufaktur
Isabell C. Krone, Coaching & Interim Management HR, i-Restart
Prof. Dr. Christian Scholz, Business professor with focus on organization, personnel and information management, Saarland University
Dr. Ursula Schütze-Kreilkamp, Head of Personnel Development Corpo-rate and Corporate Management, DB Mobility Logistics AG
Prof. Dr. Dirk Sliwka, Head of the Seminar for General Business Administration and Human Resource Management at Cologne University
Prof. Dr. Wolfgang Jäger, Department of Media Business, Wiesbaden University of Applied Sciences
Roland Hehn, Chief Human Resources Officer, Heraeus Holding GmbH
Prof. Dr. Gunther Olesch, General Manager for Staff, Computer Science, Law at Phoenix Contact
Thomas Sattelberger, Former Personnel Director at Deutsche Telekom
07 02 conTenT
03 publisHeR DaTa
04 ReaDeRsHip sTRucTuRe
05 ReaDeRsHip sTRucTuRe
08 Topics anD planning
09 Topics anD planning
10 special eDiTions/coMpenDia
11 special eDiTions/coMpenDia
12 FoRMaTs/pRices
13 FoRMaTs/pRices
14 FoRMaTs/pRices
15 FoRMaTs/pRices
16 Jobs MaRkeT
17 TecHnical DaTa
06 aDvisoRy council
07 TesTiMonials
»For many years, Personalwirtschaft has been my constant companion for suggestions and innovations in the field of human resources. Our human resource managers also like to use it for that purpose. If you want to be well prepared for the future, Personalwirtschaft is as solid as a rock.« Prof. Dr. Gunther Olesch, Manager of HR, computer science, and legal at Phoenix Contact
»For me, Personalwirtschaft is a competent and innovative HR trade journal, which, in its presentation of controversial issues, succeeds in stimulating the debate among personnel managers both in theory and in practice.«Prof. Dr. Wolfgang Jäger, Department of Media Economics University of Applied Sciences Wiesbaden
»In the past, our trade often tediously followed trends from the United States. German personnel managers are still not at the vanguard of the field, but they are closing the gap to the top. This is demonstrated every month in Personalwirtschaft, with numerous good articles written by the innovative minds of the German HR scene. For anyone wanting to keep abreast of the trends of modern HR, I recommend taking a look at Personalwirtschaft. The editorial staff has their ear to the ground and their topics are on the pulse of our times. I say, keep up the good work.«Thomas Sattelberger, Head of Human Resources at Deutsche Telekom
M E D I A D A T A 2 0 1 7
Edition Dates
1|17, January PD: 23.12.16 PM: 02.12.16 AD: 25.11.16
2|17, January PD: 31.01.17 PM: 10.01.17 AD: 05.01.17
3|17, March PD: 28.02.17 PM: 07.02.17 AD: 31.01.17
4|17, April PD: 31.03.17 PM: 10.03.17 AD: 03.03.17
5|17, May PD: 28.04.17 PM: 07.04.17 AD: 31.03.17
6|17, June PD: 31.05.17 PM: 10.05.17 AD: 03.05.17
Conventions
LEARNTEC, Karlsruhe24.-26.01.2017
didacta, Stuttgart14.-18.02.2017
CeBIT, Hannover20.-24.03.2017
DGFP // congress, Berlin23.-24.03.2017
PERSONAL, Hamburg25.-26.04.2017
PERSONAL, Stuttgart09.-10.05.2017
Personalmanagement- kongress, Berlin29.-30.06.2017
Topics
Cover Story: HR AnalyticsPreliminary report LEARNTEC convention
Cover Story: HR in the Gig-Economy
Cover Story: Collaboration in the Workplace
Cover Story: the most important KPI’s for your recruiting Special topic: Changemanagement Special toipc: Outplacement
Cover Story: do HR Professionals earn as much as they deserve? – HR Salary Survey 2017 Preliminary report PERSONAL Stuttgart ConventionSpecial topic: Occupational health management
Cover Story: how to make vocationaltraining attractive againSpecial topic: Temporary employment
Special editions
HR OutsourcingRecruiting Guide 2017Occupational pension scheme Guide 2017HR-Software Guide 2017
Temporary employment map
MBA & Co.
Employment abroad
Occupational pension scheme
PD: Publishing date, PM: Print material deadline, AD: Advertising deadline
09 02 conTenT
03 publisHeR DaTa
04 ReaDeRsHip sTRucTuRe
05 ReaDeRsHip sTRucTuRe
06 aDvisoRy council
07 TesTiMonials
10 special eDiTions/coMpenDia
11 special eDiTions/coMpenDia
12 FoRMaTs/pRices
13 FoRMaTs/pRices
14 FoRMaTs/pRices
15 FoRMaTs/pRices
16 Jobs MaRkeT
17 TecHnical DaTa
08 Topics anD planning
09 Topics anD planning09
Cover Story: Talent Management
Cover Story: Peace at Last: Successful Strategies for Improving Labor RelationsSpecial topic: HR consulting
Cover Story: Getting Ahead: What It Takes for HR Professionals to Make It to the Executive LevelPreliminary report Zukunft PERSONAL Cover Story: Taking a Closer Look at the Automotive IndustrySpecial topic: Employment abroad
Special topic: Further education
Preliminary report LEARNTEC convention Special topic: HR Outsourcing
HR-Software
Employer Branding
Occupational health management
Temporary employment Labour law
New recruiting methods MBA Guide 2018
HR Management counselingOccupational pension scheme Guide 2018Recruiting Guide 2018HR-Software Guide 2018
Benefits
Zukunft PERSONAL, Cologne19.-21.09.2017
2. Deutscher Ausbildungs-leiter kongress, Düsseldorf21.-22.11.2017
7|17, July PD: 30.06.17 PM: 08.06.17 AD: 01.06.17
8|17, August PD: 31.07.17 PM: 07.07.17 AD: 03.07.17
9|17, September PD: 31.08.17 PM: 10.08.17 AD: 03.08.17
10|17, Oktober PD: 29.09.17 PM: 08.09.17 AD: 01.09.17
11|17, November PD: 31.10.17 PM: 10.10.17 AD: 02.10.17
12|17, Dezember PD: 30.11.17 PM: 09.11.17 AD: 02.11.17
1|18, January PD: 21.12.17 PM: 01.12.17 AD: 24.11.17
www.personalwirtschaft.deG 21212
ISSN 98001655
PersonalwirtschaftMagazin für Human Resources
extra01
2016
Round Table | Big Data | Industrie 4.0 | Mobile Lösungen | MarktcheckGlobale Anbieter
sind gefragt
Outsourcing
PW SH 01_2016 Outsourcing_RZ 11.12.15 09:45 Seite 1
www.personalwirtschaft.de
PersonalwirtschaftMagazin für Human Resources
Round Table | Big Data | Industrie 4.0 | Mobile Lösungen | MarktcheckGlobale Anbieter
sind gefragt
Outsourcing
www.personalwirtschaft.de G 21212ISSN 98001922
PersonalwirtschaftMagazin für Human Resources
extra04
2016
Round Table | Executive Education | Ausländische Studierende | Generation YZ | MBA-Marktübersicht
Der Managementnachwuchs
gibt Gas
MBA & Co.
PW SH 04_2016 MBA_RZ 18.03.16 15:36 Seite 1Personalwirtschaft extra – the integrated „magazine within a magazine“
The special editions of Personalwirtschaft feature particular HR topics. This focus also draws more attention to individual advertising messages. Thus, special editions also have a special advertising impact.
Detailed versions of our key topics of the Personalwirtschaft special editions are available online at www.personalwirtschaft.de/mediadaten/
Personalwww.personalwirtschaft.de
PersonalwirtschaftMagazin für Human Resources
Round Table | Executive Education | Ausländische Studierende | Generation YZ | MBA-Marktübersicht
Der Managementnachwuchs
www.personalwirtschaft.de G 21212ISSN 98001923
PersonalwirtschaftMagazin für Human Resources
extra05
2016
Nicht ohne meine Familie
Auslandsentsendung
Round Table | Praxisbeispiel | Risikomanagement | Compliance | Marktübersicht
PW SH 05_2016 Ausland_RZ 15.04.16 12:44 Seite 1 Personalwww.personalwirtschaft.de
PersonalwirtschaftMagazin für Human Resources
Nicht ohne meine Familie
Auslandsentsendung
Round Table | Praxisbeispiel | Risikomanagement | Compliance | Marktübersicht
www.personalwirtschaft.de G 21212ISSN 98001924
PersonalwirtschaftMagazin für Human Resourcesextra
07
2016
Neue Impulse aus der Politik
Betriebliche Altersversorgung
Round Table | Sozialpartnermodell | Praxisberichte bAV-Preis | Software
PW SH 07_2016 bAV_RZ 17.06.16 12:42 Seite 1
www.personalwirtschaft.de
PersonalwirtschaftMagazin für Human Resources
Neue Impulse aus der Politik
Betriebliche Altersversorgung
Round Table | Sozialpartnermodell | Praxisberichte bAV-Preis | Software
www.personalwirtschaft.de G 21212 ISSN 98002062
PersonalwirtschaftMagazin für Human Resources
extra07 20
16Awards: Kategorien und Gewinner | Gala-Nachbericht | Aftershow-Highlights
Headhunter of the YearAusgezeichnete Personalberater setzen Maßstäbe
In Kooperation mit:
PW SH 07_2016 Experteer_RZ_RZ 21.06.16 09:31 Seite 1
PersonalwirtschaftMagazin für Human ResourcesAwards: Kategorien und Gewinner | Gala-Nachbericht | Aftershow-Highlights
Headhunter of the YearAusgezeichnete Personalberater setzen Maßstäbe
In Kooperation mit:
www.personalwirtschaft.de G 21212 ISSN 98002069PersonalwirtschaftMagazin für Human Resources
extra08 20
16
Unternehmen im digitalen Kaufrausch
HR-Software
Round Table | HR Analytics | Datenschutz | Systemlandschaften | Marktübersicht
PW SH 08_2016 SH Software_RZ 14.07.16 17:46 Seite 1
wirtschaftMagazin für Human Resources
Unternehmen im digitalen Kaufrausch
Round Table | HR Analytics | Datenschutz | Systemlandschaften | Marktübersicht
www.personalwirtschaft.de G 21212 ISSN 98001925
PersonalwirtschaftMagazin für Human Resources
extra08 20
16
Vielfalt statt EinheitsbreiEmployer Branding
Round Table | Provinz-Recruiting | Virtual Reality | Storytelling
PW SH 08_2016 EmpBrand_RZ 14.07.16 15:56 Seite 1
Magazin für Human Resources
Vielfalt statt EinheitsbreiEmployer Branding
Round Table | Provinz-Recruiting | Virtual Reality | Storytelling
PersonalwirtschaftMagazin für Human Resources
extra09 20
16
Round Table | Bewerbungsprozess | Gewerbliches Recruiting | Aktuelle Studien
www.personalwirtschaft.de G 21212 Art.-Nr. 98001927
Mobile Recruiting
Klick, Klick, Job
PW_SH_09_2016 Mobile Recruiting_rz 11.08.16 18:09 Seite 1
PersonalwirtschaftMagazin für Human Resources
Round Table | Bewerbungsprozess | Gewerbliches Recruiting | Aktuelle Studien
Mobile Recruiting
Klick, Klick, Job
PersonalwirtschaftMagazin für Human Resources
extra09 20
16
Round Table | Digitale Gesundheitstools | Psychische Gefährdungsbeurteilung | Kennzahlen
www.personalwirtschaft.de G 21212 Art.-Nr. 98001926
Betriebliches Gesundheitsmanagement
Berufseinsteiger – müde,
häufig krank und überfordert
PW_SH_09_2016 BGM_rz 11.08.16 18:05 Seite 1
PersonalwirtschaftMagazin für Human Resources
Round Table | Digitale Gesundheitstools | Psychische Gefährdungsbeurteilung | Kennzahlen
Betriebliches Gesundheitsmanagement
Berufseinsteiger – müde,
häufig krank und überfordert
Detailed versions of our key topics of the Personalwirtschaft special editions are available online at www.personalwirtschaft.de/mediadaten/
PersonalwirtschaftMagazin für Human Resources
extra10 20
16
Höchstüberlassungsdauer | Image-Studie | IT-Spezialisten | Marktübersicht
www.personalwirtschaft.de G 21212 Art.-Nr. 98001928
Zeitarbeit
Warnung vor mehr
Bürokratie
PW_SH_10_2016 Zeitarbeit_rz 16.09.16 18:18 Seite 1
PersonalwirtschaftMagazin für Human Resources
Höchstüberlassungsdauer | Image-Studie | IT-Spezialisten | Marktübersicht
Zeitarbeit
Warnung vor mehr
BürokratiePersonalwirtschaft
Magazin für Human Resources
extra10 20
16
Compliance | Reform des AÜG | Datenschutz | Industrie 4.0 | Lohngerechtigkeit
Was der Brexit für HR bedeutet
Arbeitsrecht
www.personalwirtschaft.de G 21212ISSN 98001929
PW SH 10_2016 Arbeitsrecht_RZ 16.09.16 17:46 Seite 1
10
M E D I A D A T A 2 0 1 6
02 conTenT
03 publisHeR DaTa
04 ReaDeRsHip sTRucTuRe
05 ReaDeRsHip sTRucTuRe
06 aDvisoRy council
07 TesTiMonials
08 Topics anD planning
09 Topics anD planning
12 FoRMaTs/pRices
13 FoRMaTs/pRices
14 FoRMaTs/pRices
15 FoRMaTs/pRices
16 Jobs MaRkeT
17 TecHnical DaTa
10 special eDiTions/coMpenDia
11 special eDiTions/coMpenDia11
Personalwirtschaft Compendia – an ideal add-on for your sales message
Once a year, we feature the service competency of providers of temporary work, recruiting, Occupational pension scheme and HR software in high quality reference works. Editorially prepared practical knowledge combined with informative advetorials make these guides a popular information medium – in print and online.
Further information on the Personalwirtschaft compendia including a database is available online at www.personalwirtschaft.de/mediadaten/sonderhefte.html
Personalwirtschaft Marktplatz
Zeitarbeits-Atlas 2016Führende Personaldienstleister im Überblick
03 2016
www.personalwirtschaft.de Art.-Nr 9801921
1Guide 2015
RecruitingPersonalwirtschaft Guide
So machen es die anderen++ Online-Recruiting ++ Print-Recruiting ++ Employer Branding ++ Personaldienstleister ++ Recruiting-Software ++
ExpertenwissenStimmen aus der PraxisInterviews
Experten stellen sich vorFirmenporträts
2016www.personalwirtschaft.de14,80 €
ISSN 0341-4698Art.-Nr. 98001656
pw_Recruiting Guide Umschlag 2016_Layout 1 07.12.15 10:21 Seite 1
1Guide 2016
Personalwirtschaft
HR SoftwareGuide
So machen es die anderen
++ Integriertes HCM ++ Talent Management ++ Recruiting ++ Mobile HR ++ Personaladministration ++ E-Learning ++ Social Collaboration ++
ExpertenwissenStimmen aus der PraxisInterviews
Experten stellen sich vorFirmenporträts
2016www.personalwirtschaft.de14,80 €
ISSN 0341-4698Art.-Nr. 98001654
pw_HR Software Guide Umschlag 2016 Magazin_Layout 1 07.12.15 10:17 Seite 1
1
Personalwirtschaft
bAVBetriebliche Altersversorgung
Guide
Fakten und Trends
++ Durchführungswege ++ Entgeltumwandlung ++ Sozialpartnerrente ++ Zeitwertkonten ++ Verwaltung ++
Hintergründe
Dienstleister stellen sich vorPorträts
Experten diskutierenRound Table
2017www.personalwirtschaft.de9,80 €
ISSN 0341-4698Art.-Nr. 98002120
M E D I A D A T A 2 0 1 7
12
Format Overview and Advertising Price Listalso for special editions of Personalwirtschaft
Magazine format 210 x 280 mm, print space 175 x 244 mm.All formats are stated in mm and width x height.Prices valid as of 2 January 2017
Special placements
Cover page 2 for a 15% surchargeCover page 4 for a 20% surchargeFirst possible 1/1 page after table of contents and 1/3-page high format after editorial for a 10% surcharge
Purchase discounts within one year
From 2x 3 % From 2 pages 5 %
From 6x 5 % From 6 pages 10 %
From 9x 10 % From 9 pages 15 %
Advertisements in our other publications may be included in the frequency/quantity scale as a combined discount.
Size Color Price Position Print space with bleed 1
Spread 4c 7.500,– � 420 x 280
1|1 page 4c 3.950,– � 175 x 244 210 x 280
2 mal 4c 3.100,– � Vertical 55 x 244 70 x 280
1/3 page Horizontal 175 x 78 210 x 96
1/2 page 4c 2.800,– � Vertical 85 x 244 100 x 280
Horizontal 175 x 120 210 x 138
Juniorpage 4c 2.950,- � Vertical 130 x 181
1/3 page 4c 1.990,– � Vertical 55 x 244 70 x 280
Horizontal 175 x 78 210 x 96
2-spaltig 115 x 120 130 x 138
1/4 page 4c 1.920,– � Vertical 40 x 244 55 x 280
Horizontal 175 x 58
2 columns 85 x 120
1Ad with bleed: 5 mm trim on each side.
Further formats are available on request. All prices exclude VAT.
4c 3.950,–
4c 2.950,-
4c 1.990,–
2-spaltig 115 x 120 130 x 138
4c 1.990,–
2-spaltig 115 x 120 130 x 138
4c 1.990,–
2-spaltig 115 x 120 130 x 138
02 conTenT
03 publisHeR DaTa
04 ReaDeRsHip sTRucTuRe
05 ReaDeRsHip sTRucTuRe
06 aDvisoRy council
07 TesTiMonials
08 Topics anD planning
09 Topics anD planning
10 special eDiTions/coMpenDia
11 special eDiTions/coMpenDia
14 FoRMaTs/pRices
15 FoRMaTs/pRices
16 Jobs MaRkeT
17 TecHnical DaTa
12 FoRMaTs/pRices
13 FoRMaTs/pRices13
Wrap-around Cover
Page-sized wrap-around on cover front and back. The ad can be placed on the inside of the wrap-around. A logo can be placed on the outside. Ad format inside: 72 mm wide x 280 mm high, logo format outside: 35 mm wide x 40 mm high. Backside wrap-around is possible in combination with an ad on the 4th cover page. The entire inside and outside of the wrap-around are available for layout. Ad format: 110 mm wide x 280 mm high. At least 3 mm trim on all sides. Price on request.
Inserts
Highest format 205 mm wide x 273 mm high up to 25 g. Total circulation 250 €/1000, including postage. Partial insert available starting at 3,500 copies, 300 €/1000.Each additional 5 g: 10 €/1000. Delivery deadline: 14 days prior to publication.You will receive the shipping address for inserts once you have placed the order (Please note on delivery receipt: Intended for Personalwirtschaft, edition number x/2015)Further special formats are available on request
Tip-On/CD/Booklet
1/1 page 4c € 3.950 pluspostcard 220 €/1000CD-ROM 250 €/1000 (including postage)Booklet Price on request(including postage)Glued inserts are only possible in conjunction with a 1/1 page carrier advertisement. Placement on request
u4
TiTel
Special Advertising Formats
Special placements offer surprisingly sustained reader contacts.Advertisement that will surely be noticed.Prices valid as of 2 January 2017.
Flap
Attached to the front cover or the back of the magazine is a flap that is printed on both sides.Format A4: 62.3 x 28 cmopen; 205 / 208 / 210, Cover: 2 mm smallerPrice on request.
M E D I A D A T A 2 0 1 7
14
Jobs market
Place your job ads in Personalwirtschaft Please ask us directly about adverts and print deadline.
Contact: Sabine VockrodtPhone 0 89/21 83-70 49Fax 0 89/21 83-78 [email protected]
Color surcharge 250€ per color. All prices exclude VAT
Format print width/height in mm price b/w 2c 3c 4c
1/1 page 175 x 244 3.190 € 3.440 € 3.690 € 3.940 €
3/4 page high/horizontal size 130 x 244/175 x 182 2.790 € 3.040 € 3.290 € 3.540 €
1/2 page high/horizontal size 85 x 244/175 x 120 1.990 € 2.240 € 2.490 € 2.740 €
3/8 page high/horizontal size 85 x 182/130 x 120 1.590 € 1.840 € 2.090 € 2.340 €
1/4 page high/horizontal size 40 x 244/175 x 58 1.150 € 1.400 € 1.650 € 1.900 €
1/4 page 2 columns 85 x 120 1.150 € 1.400 € 1.650 € 1.900 €
1/8 page high/horizontal size 40 x 120/85 x 58 1.090 € 1.340 € 1.590 € 1.840 €
STELLENMARKT
08 | 2013 www.personalwirtschaft.de70
08 | 2013 www.personalwirtschaft.de 71
02 conTenT
03 publisHeR DaTa
04 ReaDeRsHip sTRucTuRe
05 ReaDeRsHip sTRucTuRe
06 aDvisoRy council
07 TesTiMonials
08 Topics anD planning
09 Topics anD planning
10 special eDiTions/coMpenDia
11 special eDiTions/coMpenDia
12 FoRMaTs/pRices
13 FoRMaTs/pRices
14 FoRMaTs/pRices
15 FoRMaTs/pRices
16 Jobs MaRkeT
17 TecHnical DaTa 15
General Information
Magazine format: 210 mm wide x 280 mm high Print space: 175 mm wide x 244 mm high2 or 3 columns (85 mm or 55 mm)Bleed: 220 mm wide x 290 mm highColor: 4c Euroskala Print process: Offset printing; screen frequency up to 60Processing: Saddle stitch binding
Images
It is very important that you produce your color images in CMYK or change them to CMYK later! For images and graphics please only use the file formats EPS and Tiff. Please do not use compressed versions. Make sure the image documents have minimum resolution of 300 dpi, relating to the later mapping value. This corresponds to a double quality factor with 60 screen frequency. Lower resolutions result in mediocre or bad image quality! Minimum resolution for line art: 1200 dpi.
Colors
Ads, which are meant to appear in black and white, should be produced in black and white. Special colors must be defined as HKS or pantone values and named according to the following scheme: “HKS - Space - Number” (Example: “HKS 13”).Since we use digital imposing, special colors must be given their correct name. Names such as „Cyan exposed as HKS 42” are not possible. The ad font must be delivered as 1c - black or a special color.
Ads
Please do not send us open data of your ad! Please send your data as a PDF or EPS with embedded fonts, CMYK color space and/or special colors and in 300 dpi resolution. Make sure to reduce existing transparencies (300 dpi instead of 150 dpi). Do not write additional text in your document or it will be printed. If you want to send us additional information, just send a separate text file. Important: Generate the PDF, EPS or Tiff file with crop marks but without register marks, if the ad is proportionate to the page size. Full-page bleed ads should be produced with trim marks and include a 5 mm trim on each side. All text and image elements running into bleed must allow for at least 5 mm trim.
Data delivery
The PDF format is the optimum format for data delivery as it offers more production reliability. Please produce PDF files according to the ISO standard PDF/X-1a. Target printing condition: ISOcoated_v2_300. Do not use pre-separated pages, RGB colors, calibrated or ICC based colors, transfer func-tions (printing characteristic), transparencies, JBIG2 and LZW compressions. Please e-mail your file to [email protected] larger amounts of data we are happy to provide access to our external server.
Delivery address for fixed or loose inserts
You will receive the shipping address for inserts once you have placed the order (Please note on delivery receipt: Intended for Personalwirtschaft, edition number x/2016)
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