W!r"# IA D$% 2013 The Long Nose of Innovation 9 FEB
The long nose of innovation
Jan 28, 2015
My talk on innovation at the World IA Day 2013 in Genk. Based on the "long nose" theory by Bill Buxton.
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W!r"# IA D$% 2013The Long Nose of Innovation9
FEB
@ErlendInterface & Usability Chimp at BBDO
Bill Buxton63 years oldPrincipal Researcher at Microsoft
Innovation in the 21st century
Innovation ♥ Technology
“We’re not in a technology business”
How long does innovation take?
Weeks, months, years?
20 YEARS or + 7.000 DAYS
Any idea that’s gonna reach a 1 billion dollar industry is at least 10 years old
Time for a Quiz!
Roller Skates & Inline Skates
1819 in the NetherlandsFour wheels and a shoe
1760Inline Skate with metal weels
1819First patented roller skate
1876Invention of the toe stop
1877Royal Indoor skating hall in Brussels
1970 & 1990From 1870 till 1970 = 100 Years
All of the first commercial roller skates had the same problems as in 1876
Lack of refinement.
Time for a Quiz!
The computer mouse
Xerox Mouse in 1981 - Patented! Apple mouse in 1984 - Patented!
Telefunken Mouse in 1965 - no patent.
30 Years!
Patenting something doesn’t mean you invented it.
It means you see the commercial value.
How about touch screens?
Casio Invisible Calcultator watchWrist watchMobile CalculatorTouch ScreenCharacter recognition
Sold & available in 1983 for 99 $
The idea: make calculations without someone noticing it...
“Touch screen watches are still far far away from touch screen computers...”
Plato touch screen computer in 1972
Plato ComputerComputer with basic math exercisesTouch ScreenPlasma TV!
Used in class as an experiment
If “touch” isn’t new...
How about Multi Touch?
Pinch & Zoom
Invented in 1983 by a company called Fingerworks
Zoom in & out on images & text
Not a real success. They almost went bankrupt until ...
Apple bought them in 2005
First iPhone in 2007
From 1983 to 2005 is 24 years!
“Oooh, we’ve tried that before...”
“Let’s invent something new”
The iPod mini
Multicolored, how clever!
What the f*ck havewe been doingthe past 25 years?
Instead of thinking of the next great idea, realize that the next great idea has been sitting on the ground in front of you for the past 10 years
My advice for 2013
Respect HistoryEvolution is keyRevolution is intrusive
Use history to evaluate new concepts and idea’s instead of only gut feeling.
&w'&&(r.)!*/(r"(+# # W!r"# IA D$% 2013That’s it, Thanks!
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