Inside Social Innovation Workshop at IE
Oct 21, 2014
Inside Social InnovationWorkshop at IE
How might we…?
The Challenge!
User & Customer
Fact Gathering
Patterns Surprises Contradictions
Select one area to work on
Cluster 1 Cluster 2 Cluster 3
Creating a Persona
•Name•Age•Gender•Marital Status•Kids•Hobbies•Draw their face•Work/Study
•Likes/Dislikes•Service context•Quotes•Personality traits•Goals
Interviewing with Empathy!
Quotes & defining words Thoughts & Beliefs
Actions & Behaviors Feelings & Emotions
Take a stand!
Ideating!
Brainstorming Principles• Defer Judgement• Encourage Wild Ideas• Build on the ideas of others• Stay focused on topic• Be Visual• One conversation at a time• Go for quantity!
Prototyping!
• IE Business School• IDEO, Frog Design, Continuum• dschool.stanford.edu• rotmandesignworks.ca• Impact Hub• HCD Connect• The art of innovation, Tom Kelley• Change by design, Tim Brown
Where can you learn more?