IN PARTNERSHIP WITH • FASHION • BEAUTY • ACCESSORIES • HOME THE LITTLE BOOK OF ONLINE SHOPPING SHOP EDITORS’ 8O+ FAVOURITE SITES REVEALED
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In partnershIp wIth
• FASHION • BEAUTY • ACCESSORIES • HOME
the little
book of online
Shopping
shop editors’ 8o+ favourite
sites reveaLed
THE LITTLE BOOK OF ONLINEshop
R ecently, i decided to splash my hard-earned dollars (a whole lot of them, at that) on
a fancy new bag. Considering it was a sizeable investment, i did a fair bit of in-store recon trying to decide who to take home. i even took a friend for a second opinion, but like a typical Libra, i wasn’t ready to commit. i needed to sleep on it. By next morning, i’d made a decision: that bag was mine.
i strolled into the store feeling like a total viP and patiently waited at the counter, plastic at the ready. the 18-odd staffers were all preoccupied with other customers so i waited my turn, making sure i caught the eye of every single one, dressed in their head-to-toe black ensemble (i’m not giving it away, am i?). then i waited and waited and waited for tHe NeXt 45 MiNutes without a single nod of recognition. the only thing that stopped me from falling into a micro-sleep, in a store that would rival times square for eerily calm chaos, was the sight of a space that had opened up on one of their plush couches. i lunged for it (not a very viP thing to do, but hey… desperate times), but the moment i hit the cushion, my invisibility cape fell off and someone scooted me away – apparently that seat had been “reserved” for another customer. and then no one sat there. Literally, no one. this was about the time i started to tear up. Yes, i cried like a baby in a store that i can never show my face in ever again.
Long story short, i got my bag but left my dignity on their polished-wood floor. as i trudged down the street in search of salted caramel ice cream to start my pity party (my usual instinct when i’m sad, like a lot of people, is retail therapy, but you couldn’t have paid me to walk in another store), i thought how nice it would have been to open my laptop, pick out a bag online and then kick back and await its arrival on my doorstep. With the speed that some sites offer delivery, it almost could have beaten me home. and while we all know shopping from the comfort of your modular chaise can never give you the personal experience that most stores still do so well (recent trauma aside), sometimes it’s nice to jump the changeroom queue and spend that time washing your hair, or on the phone to crazy aunty Cathy – doing just about anything that doesn’t involve a Pdee (public display of extreme emotion).
so here they are, the top websites the SHOP team can’t get enough of – because, for all the time we spend writing stories, emailing Prs and designing pages, we clock about twice as much trawling the web for shoes, bags and alexander Wang dresses. some might even call us experts in the field of online shopping. all i know is, i can guarantee you many hours of happy online browsing – and the only thing you’ll need to wait for is the postie, promise.
Happy shopping! BB
Brooke Bickmoremanaging editor
MY Look: Ninety per cent of my wardrobe is black and white (and probably always will be), so i try to add a few crazy-bright statement pieces into the mix every season, with a focus on sleek shapes and beautiful fabrics. MY WeB-sHoPPiNg stYLe: i’ll add 37 pieces to cart before taking a short break, circling back and deciding exactly how much money i really want to part with that day. then i edit from there… normally picking up the very first two items i found.
WHat i Love Most aBout BuYiNg oNLiNe: i can browse at 11pm on sunday night if i can’t sleep (the convenience is also what gets me in trouble). But then Monday morning comes and i have parcels arriving that week to look forward to. i also love that there’s almost nothing you can’t purchase online these days – i pick up fashion and homewares for me, and have gifts sent directly to interstate friends and family.
MY NeXt Big PurCHase: some extravagantly soft, high thread count bed linen. sometime in the past 12 months, i decided my wardrobe was (close to) full but my apartment could do with some work, so homewares are my latest obsession. it’s my goal to recreate the experience you get at a five-star hotel, so heavenly pillows are next on my lust list after new sheets.
Dress, $94.95 (6-12), Edited.
“Digi prints done in a pared-back way.”
Watch, $129.99, Timex from Glue Store.
“Watches are my thing and this goes with everything.”
Shorts, $89 (8-12), L’urv from Style Runner.
“Because workouts are far from fun — so your clothes need to be.”
Ornament, $18, WaterstoneSucculents
from Etsy.“It’ll stay pretty, no watering required.”
Jumper, ¤152 (6-12), Ostwald Helgason from
Moda Operandi.“Sport-luxe in a piece I can wear to work.”
Shoes, £62, Topshop.
“Freshens up neutral tailoring.”
BRooke’s weB PICks
shoptHe LittLe BooK oF onLine
stylerunner.com Go there when: getting up for 6am boot camp just isn’t happening, so you need some pretty lycra to kick your butt into gear. What you’ll find: Local and international activewear brands, like stella McCartney for adidas and Pilot athletic, as well as celeb-fave swimwear label Lisa Marie fernandez.
my-wardrobe.com Go there when: You’ve got some coin to spend and you don’t mind waiting a few days for international deliver y. What you’ll find:a perfect marriage of high-end accessories from Marc by Marc Jacobs, anya Hindmarch and Mulberr y next to cool mid-level labels, like Preen Line and MsgM.
modaoperandi.com Go there when: Cult-brand shopping is where your head is at, but you don’t want to put the whole thing straight on plastic. What you’ll find:flash trunk shows that allow you to pre-order all the key looks from luxur y brands – and you only pay half up front and the remainder on deliver y. genius.
thedailyedited.com Go there when: one work day is starting to feel like the next, and the only thing that’ll save you now is a new dress. What you’ll find: smart skirts, silk shirts, office-appropriate jumpsuits and printed shift dresses you can actually wear at your desk (then to a bar), without ever parting with more than a hundred bucks for a single item.
Necklace, $650, Shourouk Venus from
Cultstatus.“Dressing up a white
tee made fun.”
Clutch, $262.50, Acne from
My-wardrobe. “Sometimes simple
is best.”
Jacket, $80 (6-14), Boohoo.
“The extra-long body works on my
tall frame.”
Skirt, $60 (6-18), Asos.
“A not-too-exxy way to try the Mod trend.”
Ring, $109, Pink LouLou.“One more
addition to my rose gold
collection.”
Trousers, $749 (6-14), Watson x Watson.“I’ll never need to
buy black jeans again.”
gluestore.com.au Go there when: You need a new pair of jeans but really, really can’t be bothered doing the endless changeroom dance looking for that perfect pair. What you’ll find:More denim than you could use in a lifetime, from brands like Lee, g- star, Nude Lucy and Wrangler. spend over $50 and score free deliver y.
topshop.com Go there when: Your new boyfriend asks you to a music festival, and you want to know what the cool kids are wearing these days. What you’ll find:if it’s hot now, you’ll see it on here in some form – and all at a price that makes it okay to give that micro-trend you’re not quite sure about a go.
pinkloulou.com Go there when: You’ve decided to shelve the neon neck plates for so-fine- it’s-barely-there jeweller y. What you’ll find:dainty pieces in silver, rose gold and yellow gold, with unique designs that you could see yourself looking good in for years. Nothing fad-ish, just clean, classic shapes with forever appeal.
asos.com/au Go there when: You’re not quite sure what you want, but you’re still happy to spend hours sorting through pages and pages of buys. Cut to four hours later… What you’ll find:ever ything but fashion’s version of the kitchen sink (could that be the mega-shopper?). if you’re cur vy, there’s a collection for you, tall – you’re covered. dare you to spend a lunch
break here without adding at least something to cart.
watsonxwatson.com.au Go there when: You desperately need a fashion buy to inject some cool into your life. What you’ll find:soft-as-butter leather and fur pieces, minimalist dresses and flats that are far from boring – it’s all extremely wearable and all ridiculously luxurious.
boohoo.com Go there when: You desperately need a dirt-cheap pick-me-up without the guilt of, you know, accidentally blowing all your rent. What you’ll find:Printed dresses, cropped jackets and party heels. i check in regularly because these guys churn out new stock faster than kim kardashian says “i do”.
cultstatus.com.au Go there when: You’ve worked your butt off all month and want to treat yourself to something a little bit (or a whole lot) fancy. What you’ll find:an awesome round-up of luxur y accessories. You’ll want to head straight for the impressive McQueen scarf collection alone.
etsy.com Go there when: the couch is overdue for new cushions, or you need decorations you won’t find at your local party shop. What you’ll find:Craft-lovers, eat your hearts out – etsy is the ultimate treasure-hunter ’s paradise, full of quirky, hand-made one-offs by small business owners from all over the globe.
THE LITTLE BOOK OF ONLINEshop
CHeCk out Jesse’s stYLe BLog at www.shoptilyoudrop.com.au/visa
MY Look: a casual mix of bohemian and tomboy – i’m always inspired by fashion from the ’70s, and i love anything with an american college vibe about it. You’ll always find me in denim or navy.
MY WeB-sHoPPiNg stYLe: i like to speed-shop once every few months. i know exactly what it is i’m after, which designers i like best, and where to find the pieces i’ve been eyeing off for ages.
WHat i Love Most aBout BuYiNg oNLiNe: even if i’m having the day from hell, getting a delivery of new shoes and unwrapping the pretty packaging always makes me feel 10 times better.
MY NeXt Big PurCHase: Chloé loafers – they’ll be my polished but practical shoe for work meetings. sadly, the ones i want are last season, so i’ll be spending my free time on eBay.
Jesse HartFasHion director
Boots, ¤448, Acne.“My black pair need a break.”
Jacket, €410 (xsml-lge),
A.P.C.“It’ll see me
through countless seasons.”
Plates, from $12, Vermelho from Anthropologie.
“Adds just a hint of colour to my dining table.”
The Travel Almanac,
$18, from Family.“Bedtime reading.”
Bag, £221, WANT Les Essentiels
from Mr Porter.“The right size to carry everything.”
Dress, $118 (xxsml-xlge),
J.Crew.“I love the cool and casual look
of this denim number.”
Jeans, $176 (24-32), Rag & Bone.
“The cut and dark denim really flatter curves.”
under $50
Hat, $20, American Apparel.
“A cold-weather essential.”
shop
mrporter.comGo there when: the fashion-conscious man in your life is always complaining that he wants to look cooler at the office but is limited to corporate attire.What you’ll find:all the luxe stuff you’ve ever seen kanye wear and thought “that would look super-hot on my boyfriend, and even hotter on me”.
familylosangeles.comGo there when: Your brother asks you to help him with buying his best mate a birthday present – and all you know about him is that he’s into music by a bunch of people you’ve never heard of, and he skateboards a lot.What you’ll find:Books by skating royalty ed templeton and Mark gonzales, plus cool prints and music.
apc.frGo there when: You want to invest in something classic that will look amazing for years to come. What you’ll find:a heap of pretty things laid out simply, and colour-coordinated – all designed to make the online shopping experience that much more enjoyable.
acnestudios.comGo there when: You need your yearly dose of swedish, minimalist fashion, and acne is the only cure.What you’ll find:all the new-season stuff, of course – but swing past acne’s outlet (which has up to 70 per cent off) and you’re bound to find a little something you never even knew you needed.
anthropologie.comGo there when: You’re keen to add something to your wardrobe and your bedroom, and you don’t fancy forking out twice for shipping.
What you’ll find: Heavenly bedding (that makes leaving it in the morning a lot harder), plus bohemian-inspired dresses, and tableware almost too darn pretty to eat from.
americanapparel.com.auGo there when: You need to stock up on basics that’ll last a few seasons without blowing your entire pay check.What you’ll find:Literally every kind of skirt, shirt, tee or tank a guy, girl or toddler could ever want or need. and the best part? if you love something, you can just scoot back to the website, day or night, and grab it in five more shades.
jcrew.comGo there when: You’re in full wedding planning mode and aren’t too keen to shell out major bucks for a big white dress and/or bridesmaid gowns that only get one wear.What you’ll find:Besides gear to kit out the whole bridal party, there are plenty of pieces for every other day of your life too. Like printed jeans perfect for saturday brunches, bejewelled necklaces that’d look killer under the collar of any one of its work-friendly shirts, and baby bunny-soft cashmere jumpers delightfully laid out in a colour-coded rainbow.
rag-bone.comGo there when: You just want to perve on ridiculously amazing shots of Mossy in leather – then buy it right off her back.What you’ll find:the two wardrobe essentials that gave the american label its cult ranking with every fashion fan across the globe (me included): the Newbury ankle boot and rag & Bone’s collection of perfectly cut jeans.
jesse’s weB PICks
THE LITTLE BOOK OF ONLINEshop
MY Look: girlie with a dose of tomboyish-ness. think flirty a-line skirts teamed with grey marle tees and ankle boots one day; the next, grungy all-black with matching nails and bed hair.
MY WeB-sHoPPiNg stYLe: fast and furious – i tend to jump onto a handful of favourite sites, toss things i love straight through to checkout (no wish-listing for me), then log off and forget about my purchases until they arrive.
WHat i Love Most aBout BuYiNg oNLiNe: it’s speedy and i can do it from the train station – and, as any hardcore shopping fan will tell you, it beats pounding the pavement or endless floors of the mall on a saturday.
MY NeXt Big PurCHase: a laser-cut leather pencil skirt by all that remains that i saw on désordre’s instagram profile. it’s so beautiful and unique i just have to make it mine.
thefamilylovetree.com.au Go there when: You’re bored with the look of your place and crave some colour – the bright bedheads and peacock chairs are both standouts, as are the one- of-a-kind quilts made out of vintage saris.What you’ll find: statement pieces galore, with special mention going to the exotic-looking room screens – they look like they’re straight out of an old film.
maximillia.comGo there when: You’re stinging to snap up all the hero pieces you’ve been seeing on street-style blogs. You can pre-order upcoming seasons too (handy, and dangerous, if you ask me).What you’ll find: a fashion-forward edit of the hottest local brands, like dion Lee, aje, Bec & Bridge and Lover, plus internationals like karen Walker (my sartorial soulmate), sretsis, Lna and twenty-seven Names.
napoleonperdis.comGo there when: You’re in need of a beauty treat – this site stocks everything from the brand’s cult-buy primer to limited-edition palettes.What you’ll find: a veritable candy-store of colourful cosmetics. i can’t get enough of the dizzying range of eyeshadow shades (there’s one for every occasion, including dress-up parties), the luxe skincare and tanning products.
everythingbegins.comGo there when: You want a homey buy (you haven’t already seen at your mate’s place) to fancy up your apartment overrun with ikea. What you’ll find: affordable (and original) art, decor and even accessories – expect overseas brands you
haven’t heard of yet (but will obsess over indefinitely).
ineednicethings.comGo there when: You’re after a kickass print but are short on cash – theirs start from $25. What you’ll find: an amazing line-up of kooky and classic designs that’ll pep up any wall. they print to order and can customise the collection – whatever you need, there’s a perfect something to suit.
meccacosmetica.com.auGo there when: You’ve got your bestie’s birthday coming and need a winner of a present (and maybe something for yourself on the side).What you’ll find: a collection of cult brands and products all on one site, like stila, eve Lom, korres, smashbox and By terry. Plus, they giftwrap for free. Just try and log off without buying. it’s impossible (trust me).
penguin.com.auGo there when: Your bookshelves are looking bare (it’s not like you can stack them with kindles).What you’ll find: the beloved Penguin Classics range, plus loads of exciting new reads and beautiful coffee-table books you’ll be proud to display.
shopdylankain.comGo there when: You want an it-bag that’s not hanging off the arm of every girl in town.What you’ll find: the leather goods from this Melbourne and NY-based label feel crazy-soft, with a cool, distinctly kooky touch thanks to the hardware. You could totes see the Lovette bag swinging from a french fashion ed’s shoulder…
LIsa’s weB PICks
Lisa PatulnyBeauty &
LiFestyLe writer
Bedhead, $429, The Family Love Tree.“Your bed could
come from Vinnie’s and still look
special with this.”
Bag, $520, Dylan Kain. “Classic with an oddball factor, thanks to the
maths-inspired detail, this is
my kind of arithmetic.”
Cushion cover, $98, Xavier&Me from
Everything Begins.“I need this flamingo-pink
cushion in my life — the ombre makes it a
grown-up take on neon.” Napoleon Perdis Magnif-Eyes Mascara in Black, $38.
“Almost as good as falsies — this gives lashes serious
guts and length.”
What Katie Ate by Katie Quinn Davies
(Lantern), $49.99, from Penguin.
“So beautiful — it’s a cookbook and
coffee-table statement in one.”
Candle in Apocalyptic, $98, Byredo Parfums
from Mecca Cosmetica.
“If this is what the end of the world smells like (warm and woody with
a hint of raspberry), I’m in.”
Print, from $25, I Need Nice Things.
“A fun way to display quotes
— they’re all vino-themed.”
Jacket, $584.95, (xsml-lge) Ksubi from Maximillia. “A cool way to
get amongst the baroque trend
— nothing froufrou about
this kickass bomber.”
THE LITTLE BOOK OF ONLINEshop
MY Look: i’m all about tailored classics. i like the idea of layering in a clever way, and wearing black head-to-toe gives me a sense of confidence and ease. i also love denim, whether it’s a skirt, wide-leg jeans or a top.
MY WeB-sHoPPiNg stYLe: i do my smartest shopping at night, after dinner – it’s when i’m best able to judge whether i actually need a pair of shoes or a dress – because it’s when i’m at my least vulnerable and most relaxed.
WHat i Love Most aBout BuYiNg oNLiNe: that i can trawl 10 sites at the one time. and nothing makes me happier than knowing i have a package to look forward to (and that inside might be a little something extra). it’s also useful for tracking down hard-to-find sizes and colours.
MY NeXt Big PurCHase: an acne motorcycle jacket. in black, it’s a keep-forever classic piece, and perfect for winter layered with a chunky jumper or a fine-knit turtleneck.
mychameleon.com.au Go there when: You want wardrobe inspo in a stunning setting. What you’ll find: it’s worth visiting alone for the gorgeous french underwear label Yasmine eslami. i’m also hooked on the shoots featured – it shows clothes on models as well as still-life, and it styles with gorgeous layers and lots of classic pieces so you can see exactly how to wear what you’re buying.
farfetch.com Go there when: You want a shopping trip in europe but the flight’s just not on the cards. What you’ll find: an online hub for a bunch of amazing european boutiques that otherwise wouldn’t have a web presence. this means the selection is large and varied, and i often find pieces i’ve not seen on any other websites. it’s my go-to for Marni and ann demeulemeester.
lagarconne.comGo there when: it’s time to invest in a new coat or jacket. i’ve bought all my anoraks, coats and trenches here for the past few seasons. What you’ll find: an impressive range of a.P.C. – the french label that’s your ticket to locking down effortless Parisian style – but because it’s an american store, you’ll find it way easier on your wallet shopping in us dollars.
greenwithenvy.com.auGo there when: You need an extra-special dress – and fast.What you’ll find: it’s aussie, so there’s a great mix of local labels (Camilla and Marc, Bassike, ginger & smart), but i visit here mostly for the impressive range of alexander Wang.
peterlang.com.auGo there when: You want a jewel update. What you’ll find: an aussie accessory mecca – while Peter Lang is known for its special-occasion jewels, this season the site’s also a must-visit for trend-based pieces. the ott look is in right now, which means piles of statement pieces – rings, earrings, necklaces and bangles. Lang’s style and materials perfectly capture what’s hot.
matchesfashion.comGo there when: You’re ready to invest, baby. What you’ll find: the online home of the London bricks-and-mortar store, so you can get a fix of its high-end brands closer to home (even if it’s just window shopping). Check out the collection of Carven, yet another covetable french label. think of this as the new Net-a-Porter.
openingceremony.usGo there when: You want to add some cred to chain-store basics. What you’ll find: the e-store’s as happening as it comes. Not only does it have the coolest brands (Christopher kane, kenzo, suno and delfina delettrez), the team always dig out amazing pieces from labels you might not normally look at. visit regularly to check out new collabs with brands like dkNY and timberland.
grown.comGo there when: You want organic skincare. What you’ll find: the most delicious plant-based face and body products. i love grown’s aesthetic; the beautiful packaging means i’m happy to display it in my bathroom. the hand wash smells insanely good – i dare you to find one that gets half as many compliments from guests.
tanya’s weB PICks
Tanya LevakmarKet editor Dress, $490
(xsml-lge), Camilla and Marc
from Green With Envy.
“The cut-out detail is
unexpected.”
Shorts, $280, Carven from Matches.
“This tailoring is heavenly.”
Shoes, $395, Opening
Ceremony.“Loving the
low-heel trend.”
Jumper, $615, (sml-xlge),
Kenzo from La Garçonne.
“Smarter than your average hoodie.”
Grown Alchemist Damask Rose, Black Pepper & Sage
Shampoo, $29.95.“I order it on repeat.”
Earrings, $52, Peter Lang.
“Just for fun, I’ll do glitzy jewels in the daytime.”
Top, $367 (one size), Rachel Comey from
MyChameleon.“I’d wear this with even more denim.”
Bag, $1173.21, Dolce &
Gabbana from Farfetch.“Proving nanna-
chic can work for a night
out.”
THE LITTLE BOOK OF ONLINEshop
MY Look: unfussy, classic and relaxed. it’s my ongoing fashion mission to create my ultimate capsule wardrobe – i plan to have it bursting with organic cotton, cashmere, silk and leather. MY WeB-sHoPPiNg stYLe: i’m a researcher. i’ll check out magazines, websites and Pinterest for inspiration and then hunt down the store with the best deal. the net is also my shopping method of choice for gifts, groceries and – my current obsession – homewares.
WHat i Love Most aBout BuYiNg oNLiNe: efficiency’s my thing, so the fact that i can compare options and make purchases, while catching up on Grand Designs, means me and online shopping are a match made in virtual heaven.
MY NeXt Big PurCHase: the white living room wall in my brand-new place is crying out for some art, so i’m going to treat myself to a framed silk from mintsix.com.
kitchenwaredirect.com.au Go there when: You need anything for cooking or entertaining. What you’ll find: investment appliances (like my saved-for-forever kitchenaid food processor) through to elegant tableware. all the big brands can be found here, with scanpan, Maxwell & Williams, tefal and riedel among my faves. everyday prices are usually well below retail and shipping is free when you spend $100.
countryroad.com.au Go there when: Your wardrobe needs a quick boost of basics, work gear and wear-everywhere staples. What you’ll find:Classic buys with a twist to suit men, women, kids and your home, all in the one place. When the newsletter lands in my inbox, i jump online to snap up pieces from the new-season drop.
aveda.com.au Go there when: You want to bring the salon to you for a change. What you’ll find:skin and hair products made from natural ingredients but with a luxury feel. the skincare is a particular favourite – i’m a devotee of the tourmaline range and add to my collection of products when i feel like a radiance kick.
thegrandsocial.com.au Go there when: the same-old won’t cut it – this site’s home to labels you won’t see everywhere. What you’ll find:an online hub for a bunch of australian and New Zealand brands, with a focus on emerging designers – think of it as the best local fashion market you’ve ever stumbled across.
shopbop.com Go there when: it’s that time of year when you
need to focus on key additions to your new-season wardrobe. What you’ll find:an amazing edit of so-hot-right-now labels, from high-end to affordable – like antipodium, J Brand, tibi, talulah and see by Chloé. they ship quickly and returns are straightforward.
boldandnoble.com Go there when: Your walls need a quick and easy update. What you’ll find:High-impact typographic prints, bespoke works, and maps of locations around the world (conveniently sized to fit standard ikea frames) that you can ship all over the globe – which makes the site a great gift option for overseas loved ones. i ordered the NYC one as a birthday present for a friend after we’d travelled over there together.
brandsexclusive.com.au Go there when: You want a serious deal on top-quality merchandise. What you’ll find:top brands at heavily discounted prices. the stock on offer is constantly updated, but it’s always high-calibre labels – think Josh goot and Bec & Bridge for fashion, and Nigella Lawson and outliving for homewares. My latest buy? dr. denim chinos for less than 30 bucks.
theiconic.com.au Go there when: You want something and you want it now – they do three-hour delivery in sydney and overnight shipping to the rest of oz. What you’ll find:a stack of household-name brands – surfwear, fitness gear, fashion and accessories are all covered off. the prices are good all the time but i keep an eye out for their regular discount offers and coupons.
kate’s weB PICks
Kate Fitzpatricksenior editor
Knife set, $399, Global from
Kitchenware Direct. “So much cheaper
than retail and worth every cent.”
Aveda Tourmaline
Charged Exfoliating
Cleanser, $59.95. “I’ve been using
it for an age. One click and
I’m re-stocked.”
Print, £43, Bold & Noble.
“My map obsession knows no bounds.”
Top, $75 (xsml-xlge), The Mup from The Grand Social.
“The loose fit isn’t too baggy — perfect for
time-sharing with my
boyfriend.”
Saucepan, $49, Le Creuset from
Brands Exclusive. “For slow-cooking
comfort food. I take it from
stove to table.”
Jeans, $99 (4-16), Country Road.
“They’re cut like jeans, but as soft as chinos — a work and
weekend fave.”
Jacket, $199.95 (xsml-lge), Cameo from The Iconic.
“A subtle statement jacket — all part of
my capsule wardrobe plan.”
Bag, $299, Tory Burch from Shopbop.
“I can’t get enough of cross-body bags.”
THE LITTLE BOOK OF ONLINEshop
MY Look: Classic with a minimalist twist. i stick to tailored pieces in a monochrome palette and focus on quality accessories to make an outfit – like a gold man-style watch or investment handbag.
MY WeB-sHoPPiNg stYLe: Like a targeted mission. i try to avoid the impulse trap: if i see something i love, i’ll scour lots of buyers’ reviews and hunt down the best price before i even think about adding-to-cart.
WHat i Love Most aBout BuYiNg oNLiNe: i can do it in my own time. i hate feeling as though the shop assistant or my at-first-enthusiastic-but-now-flagging friend is waiting on me to make up my mind about a purchase. and that i can compare prices and styles across brands and sites as much as i want.
MY NeXt Big PurCHase: a plane ticket for my end-of-year european holiday. if i can just stop myself from buying a winter coat before i get there…
saksfifthavenue.comGo there when: You want to snag a good seasonal discount – like a Burberry trench just in time for winter.What you’ll find:a mix of luxe-y overseas labels, all-american classics and fledgling designer wares in the one spot. saks is famous for some of the best mid and end-of-year online sales.
theoutnet.comGo there when: You’re after the web equivalent of a designer sample sale.What you’ll find:Big-name pieces you’ve been lusting over on big-sister site net-a-porter.com – for a fraction of the price. Plus, you can change your location (to make sure that elusive equipment shirt can’t escape you). Hot tip: us designers can be a bit cheaper on the us site; same goes for euro brands on the uk version.
robbyingham.comGo there when:You want fresh-off-the- runway threads. right now.What you’ll find:total showpieces, like the ready-to-wear looks by stella McCartney and givenchy, plus luxurious staples from Helmut by Helmut Lang, vince and (my go-to label) 3.1 Phillip Lim. it’s that mythical shopping place that does actually have everything i love (accessories included).
bassike.comGo there when:Your wardrobe’s crying out for “nothing fancy, just smart everyday” things.What you’ll find:Basics (think 100 per cent, super-soft cotton tees and round-the-house pants) in flattering cuts that’ll get you just as excited as its tailored blazers and silk shirts.
thenewguard.com.auGo there when:You want to seethe finest edit of the best international and homegrown labels.What you’ll find:isabel Marant and dries van Noten, plus aussie brands ellery, dion Lee and ksubi. Why i keep clicking back? for the sales – a lot harder to pass up when you see what once-exxy items now cost.
thefashionbunker.com.auGo there when:You’re after something for an upcoming event – a wedding, big birthday or just a girls’ night out – and don’t want to send your bank balance into a coma.What you’ll find:adelaide-based labels finders keepers, Cameo (a SHOP fave) and keepsake. You’ll see the full ranges here, and as well as special occasions, they all do great everyday pieces like asymmetric skirts and tailored blazers.
colette.frGo there when:You need french-cool in your life but can’t afford to trek to st. Honoré. What you’ll find:seriously high-end threads from Commes des garçons and Maison Martin Margiela, for a start. the house tunes that auto-play make shopping here just like stepping into a club that only the hippest Parisians have a clue exist.
boutique1.comGo there when:You love discovering new labels alongside your old favourites.What you’ll find:as well as the usual suspects (Proenza, Carven and acne) you’ll have fun unearthing skull-studded jewels by NY duo Joomi Lim, Zoe karssen slogan tees and Linda farrow’s perfect cat-eye shades. it’s the newest addition to my Bookmark tab.
eLLIe’s weB PICks
Ellie PackerFeatures writer
Shoes, $646, Chloé from Saks Fifth Avenue.
“The two-tone and simple shape mean it works for
summer and winter.”
Dress, £333.75 (0-8), Alexander
Wang from The Outnet.
“Perfect if you want polish
but LBDs bore you.”
Bag, $865, 3.1 Phillip Lim from
Robby Ingham.“The baby version of the original Pashli.”
Top, $80 (xsml-lge), Bassike.
“The narrow neckline and low-cut armholes
are so flattering.”
iPad case, $169, Acne from The
New Guard. “Equal parts smart
and sensible.”
Skirt, $89 (xsml-lge),
Keepsake fromThe Fashion Bunker.
With a button-up and strappy
heels or a chunky knit and ankle boots, it’s my day-to-night
hero.”
Candle in La Rose, €30, Maison Balzac
from Colette. “I love this because it’s the least sweet rose candle out.”
Sunglasses, $729, Linda Farrow from Boutique1.
“The frames are leather, embossed to look like snakeskin.”
THE LITTLE BOOK OF ONLINEshop
MY Look: feminine, fun and more often than not, colourful. Whether it’s tailored shorts and a shirt, skinnies and a cardie, or a vintage ’60s cocktail dress, all my outfits have a touch of whimsy.
MY WeB-sHoPPiNg stYLe: i do my finest e-tailing when i’m flat out, funnily enough. the less time i have, the more bargains i seem to find (ain’t that always the way?), so i’ll speed-shop a couple of go-to sites during lunch. My success rate is near flawless.
WHat i Love Most aBout BuYiNg oNLiNe: there’s just something about packages being delivered straight to my desk – so decadent! and call me lazy, but shopping while sitting down is a life-changer.
MY NeXt Big PurCHase: i want a statement rug. i’ve had my eye on a couple of real gems lately – all of them completely impractical and bright and patterned, of course.
claireinc.com Go there when: You want quality vintage that you can be sure is the real deal.What you’ll find:goodness knows where she finds it all, but the adelaide-based founder of Claire inc., Belinda Humphris, manages to spot the best vintage designer wares in the biz, like Chanel earrings and Moschino bags. i’m the proud owner of many one-of- a-kind pieces – my fave being a clutch that looks like a folded mag, SATC-style.
papierdamour.com.au Go there when: You’ve been craving a stylish sumthin-sumthin you won’t see just anywhere. What you’ll find:i always end up adding interesting things to cart here – most recently a bag of mini kewpie dolls. Have a virtual rummage through everything from leather bags and fancy stationery to kids’ toys. Papier also stocks kate spade, one of my all-time favourite labels.
bhldn.comGo there when: You’re getting married, or know someone who is.What you’ll find:even if your own nuptials have already been and gone (or are very much tBC), there are so many beautiful pieces, you’ll be ordering a heart-shaped locket or vintage coupe champagne glasses before you can stop yourself.
adorebeauty.com.au Go there when: Your beauty bag needs a dose of tLC, stat.What you’ll find:only the finest brands, including many that are exclusive to the site. But what makes shopping here a repeat experience is the careful wrapping, fast delivery and really sweet touches – like the little chocolate nestled among the wrapping when you open up your parcel. so much fun.
shoesofprey.com Go there when: You can’t find your dream shoes. anywhere.What you’ll find:that you are the stylist. each design element – from material and heel width to toe style and even specific foot shape – is your call. the shoes are delivered with impeccable customer service, including tissue paper and inserts. Bonus: the generous returns policy means you get a year to decide if you love them. But you won’t need it.
pinkfrosting.com.auGo there when: You’re throwing a shindig – any kind at all.What you’ll find:if i’m involved in an event, there will be a theme, and this site has everything you need for any sort of party possible. it’s insane how many parcels i’ve received from them, packed with everything from swizzle sticks to baker’s twine.
poppopportraits.etsy.comGo there when: You fancy an extra-special and sentimental gift.What you’ll find:La artist Helena randall does the most amazing portraits. You can buy her ready-made ones, or have a custom portrait done of you or a friend. Just send a photo and she whips it up. i’ve started a collection of my loved ones.
rawspace.com.au Go there when: You need to say a huge thank you to the friend who has everything (really, everything).What you’ll find:its quirky homewares are second-to-none, so there’s every chance you’ll end up finding a gift-to-self too – like a dog-shaped doormat or cardboard moose head for your wall.
aLexIs’ weB PICks
Artwork, US$9, poppopportraits
from Etsy.“The coolest way
to capture a moment in time.”
Match holder, $49.95, Jonathan
Adler from Raw Space.
“Way cuter than the standard box.”
Pom poms, $34.50 for set of 5, Martha
Stewart from Pink Frosting.
“No one throws a party
like Martha.”
Shoes, $209, from Shoes of Prey.
“Silver brogues look sweet with
skinnies.”
Egyptian Magic All Purpose Skin Cream, $54.50, from Adore Beauty.
“The cult healing balm lasts for eons.”
Clutch, $160, Kate Spade from Papier D’Amour.
“Glitter just makes life better.”
Alexis Teasdaledeputy editor/
Beauty director
Ring, $915, BHLDN. “Hello, heirloom-to-be.”
Sunglasses, $650, vintage Jean Paul
Gaultier from Claire Inc. “A little Lennon, a lot awesome.”
THE LITTLE BOOK OF ONLINEshop
MY Look: eclectic! i look like alex Mack’s stunt double one day and a francophile fashion girl the next. some things never change, though, like my love of menswear and practical (usually expensive) shoes.
MY WeB-sHoPPiNg stYLe: i browse a lot of e-boutiques in the week, but that’s always work-related (read: safe). once a month i’ll find myself home alone on a saturday night and that’s when all hell breaks loose on my savings account.
WHat i Love Most aBout BuYiNg oNLiNe: there are no chatty salespeople, you can buy extravagant designer goods in a spaghetti-stained t-shirt, and you can picture yourself looking just as fabulous in that dress as the model.
MY NeXt Big PurCHase: the fact that i’m saving for a Hawaiian holiday means hours spent staring at Net-a-Porter on the verge of tears. i’m not being dramatic. i need a tiger-print kenzo backpack.
society6.comGo there when: Your weirdly wonderful aunt’s birthday has come around and this year you want to get a gift that’s uniquely “her”. something as random as a print of Chewbacca listening to an iPod (but only if she’s into that sort of thing). What you’ll find:an infinite number of arty designs you can also get on t-shirts, canvases, iPhone covers, cushions, cards, tote bags… just about anything you can think of.
forwardbyelysewalker.comGo there when: the fashion stars align so that the amazing isabel Marant dress you’ve been tracking since you first saw it on the runway is finally in stock, and you’ve got a wad of spare birthday/rainy-day cash. What you’ll find: an aggregate site that stocks all the coolest pieces from international designers – all the stuff i can actually afford.
anonymousgalleryshop.comGo there when: Your apartment needs a dose of street cred and a bright wall print or a just-plain-kooky sculpture is the missing link.What you’ll find:Plaster made in the shape of a crumpled starbucks cup, prints from Monsieur a (aka renowned graffiti artist andré saraiva) and books i reserve space for on my coffee table.
shopmarkethq.comGo there when: You’re saving for an overseas holiday, but still have the itch to splash a little bit of cash on a lot of brands.What you’ll find:a fun, quirky mix of younger labels like Minkpink, evil twin and stylestalker. i go here for fashion snacks like digi prints and slogan tees.
shop.lofico.com.auGo there when: You’d happily pass up a trip to the beach in favour of spending your sunday arvo in the darkroom (er, your closet) developing negatives.What you’ll find:retro-era cameras from cult hipster brands including Lomography and Holga. Not to mention more types of film than a budding photographer would know what to do with.
shop.kitsune.frGo there when: You live for a Breton striped tee and you’re keen to explore the effortless french fashion kitsuné does best.What you’ll find: Coveted collaborations with designers like Petit Bateau, its investment-worthy inhouse brand Maison kitsuné, and club mix compilations on Cd and vinyl to get you dancing in your seat.
karenwalkereyewear.comGo there when: You want to protect your eyes from the elements without resorting to standard-fare sunnies that can’t survive in your bag.What you’ll find:Classics with a modern twist you’ve come to know from kW, plus a few envelope-pushing styles for good measure.
net-a-porter.comGo there when: it’s been a long, hard week, which means it’s time to treat yourself to a big box all tied up with heavenly black and white ribbon. You know the one.What you’ll find:the catwalk lust-haves that you’ve been obsessively waiting for to drop on the site. all my personal picks are on here: isabel Marant, Carven and theyskens’ theory, to name just a few…
LauRa’s weB PICks
Laura CollinsFasHion
news editorunder $50
Bag, $20, Stay Home Club from
Society6.“My life motto, now I’m past my partying prime.”
Candle in Blackberry, €50, Kitsuné.
“I can’t afford to buy one every week, but I can afford
to burn it over a month.”
Sunglasses, $295, Karen Walker
Eyewear. “How many KW shades are too
many? I’m the wrong person to ask.”
Skirt, £191, (34-44), Kenzo from
Net-A-Porter. “It’s as bright as I’m willing to go. And, hey, it looks ace
with black!”
Dress, $59 (8-14), Market from Market HQ.
“The coolest camo dress I’ve come
across — and trust me, I’ve seen
them all.”
Holga 120 N, $55, from Lofico.
“As pretty on the outside as the
pictures I’ll take with it.”
Print, US$300, Andre Saraiva
from Anonymous Shop.
“Walls deserve love too.”
Shoes, $695, Proenza Schouler
from Forward by Elyse Walker.
“You had me at holographic.”
THE LITTLE BOOK OF ONLINEshop
MY Look: forever fuss-free. i don’t like looking thought-out, and often forget to accessorise midweek, so i rely on strong prints and big colours to speak volumes. otherwise, a basic tee and jeans paired with heels works wonders.
MY WeB-sHoPPiNg stYLe: i browse on my phone while i’m lazing on the couch or in bed, right before i drift off. shopping online relaxes me. it’s quality me-time – a virtual brain massage after a long day.
WHat i Love Most aBout BuYiNg oNLiNe: i’ll shop music and homewares more than anything, but i also love indulging in handbags. i get a serious buzz from comparing prices off my fave sites and making the best value-for-money buy.
MY NeXt Big PurCHase: i’d love to find an exaggerated-shape coat – something mannish and luxe-y. i’m thinking caramel, but i’ll be open to stumbling across something random and falling head over heels.
ssense.comGo there when: You want to look more like an off-duty model.What you’ll find:a rainbow of leather jackets alongside a tight edit of cool designer clothing, heels, bags and jewellery. it’s also heavily stocked with kenzo – a good place to head for all those wacky prints spotted on your fave street-style blogs.
ln-cc.com Go there when: You’ve saved enough cash for something high-end.What you’ll find:everything you could need to make your monochrome-loving wardrobe sing. there are always great minimalist pieces in various shades so if you’re vibing the whole scandi movement, splurge on a piece from here and team it with a chain store buy. think ‘Where’d-you-get-that?’ slick, grown-up pieces.
liberty.co.ukGo there when: You’re in desperate need of fun, pretty things.What you’ll find:Besides items with that famous Liberty floral print, this site has loads of incredible homewares and gifts. i’ve picked up great cushions here before, and also added cute throws, bedding and more to my wish list.
fallow.com.auGo there when: You feel like going a bit goth, accessories-wise.What you’ll find:dark and moody pieces from the likes of Pamela Love, deadly Ponies and other equally spooky-but-cool designers. Check out the awesome copper spiked rings, plus skulls (my major obsession) on just about everything else.
needsupply.comGo there when: You’re keen to update your wardrobe with some trend-driven stuff.What you’ll find:Brilliant seasonal shapes with not-so-eye-watering price tags. go crazy adding-to-cart slouchy knits, silk printed dresses, and a mountain of sunnies, bracelets and other gimme- now accessories. and keep coming back to shop pieces from about-to-hit-the-bigtime indie designers.
oaknyc.comGo there when: dinner with the girls is on, but you have “nothing to wear”.What you’ll find:everything here is very edgy and downtown New York-y, so get clicking for unusual clothing that looks ultra-chic when it’s slung on. it’s a fantastic spot for comfy shirts and slacks, so stop in if you’re a sucker for boy-dressing.
anotherlove.com.auGo there when: You’re planning a hot date.What you’ll find: so much crazy-bright goodness – it’s like these local guys scour new collections and just pick out all the fun stuff. there’s also a small but amazing edit of shoes from serious-fashion labels like Carven. everything makes you feel a million bucks, so it’s perfect for a night out.
luisaviaroma.comGo there when: You’re ready to splurge on a new big-ticket item. What you’ll find:awesome designer spoils in the same vein as Net-a-Porter and shopbop. get clothing from big-gun labels like Lanvin, Marni, etro and fendi. the best part? unlike other power-player designer sites, they offer free shipping to aussies. Like you need another excuse.
kRIstIe’s weB PICks
Kristie Lauassistant editor
iPad Case, $138, Dsquared from LuisaViaRoma.
“Just when I thought my life
was complete without an iPad…”
Ring, $146, Chrishabana from Oak.“Wearing this, I could
almost believe I have super powers like The Phantom.”
Cuff, $17.48, Need Supply Co.“So much more expensive-
looking than it is. Sold.”
Necklace, $130, Pamela Love from Fallow.
“I love long chains. Tiny spiders make
them look way more badass.”
Clutch, £246.00, Jil Sander from LN-CC.“Just add an LBD or
cut-offs — it works hard no matter the tempo.”
Trousers, US$440 (34-40), Kenzo from Ssense.
“These pants are a walking party and
I want to be invited.”
Suitcase, £65, Liberty London.
“An exotic case to help me dream of
faraway adventures (even when I’m on
the one-hour interstate).”
Shoes, $635, Camilla Skovgaard from Another Love.
“Nothing boring about black when it’s punctured
with cut-outs.”
tHe LittLe BooK oF onLineshop
onLIne essentIaLs
Hands up if you’ve been victim to this online delivery paradox: your precious parcel is redirected back to the post office because you aren’t home to receive it. and you can’t get to the post office because you work business hours. sure, it might only take a day or three to wait for it to ship – but knowing your new dress/shoes/beauty loot/duvet cover is less than a kilometre away, languishing at the local postie, is total agony.
enter these can’t-come-soon-enough australia Post initiatives: Customer Collect
and Parcel Lockers. Both are free services that enable you to have your buys delivered to an address you can pick up from – Customer Collect is ideal if there’s a post office near your work, while Parcel Lockers (in locations across capital cities) allows you to pick up your delivery 24/7. go to auspost.com.au for more info.
if it’s a big delivery, like a major appliance, a service site like occasional Butler (occasionalbutler.com) can even connect you with a trustworthy person who’ll be there to stand in – without costing a bomb.
Find a home for your parcels when you’re not.
returns policies vary from store to store, so the golden rule is to check the site you’re buying from for details (if they don’t have this info available, it’s better to flex your plastic elsewhere). Local e-tailers are bound by the same rules as bricks-and-mortar stores – in simple terms, you can get a refund if it’s faulty but not if you change your mind. Most websites go above and beyond this (it sweetens the can’t-try-before-you-buy deal), and some might even pay the postage to send things back.
three exceptions that may catch you out: sale items, underwear and swimwear are often unreturnable under any circumstance.
if you’re buying from an overseas site, australian consumer protections do not apply. Legitimate sites often have the same policies as our local ones, but it’s still wise to double-check everything first. Bear in mind, too, that return overseas postage can take the shine off a bargain, so factor that in when you purchase.
tHe reaLity oF returns
Signed, sealed…delivered?
do i Have to PaY taX?You only have to pay GST on
overseas purchases if you spend more than $1000. There is a push to lower
the threshold to $500, but for now the government says there’ll be no change.
THE LITTLE BOOK OF ONLINEshop
tHe LittLe BooK oF onLineshop
bongous.com“it’s super-easy to use, and since i’m a premium member (the monthly fee costs the same as three venti soy Lattes), it consolidates all the things i buy from different websites into the one parcel, to save me money when i ship it. Plus, Bongo has two locations – one in europe and one in the us – to cater to my every international purchasing whim.” – Laura
lilshoppa.com“an aussie named Michelle runs this company from her base in La, and the service is friendly and thoughtful – she’ll remove excess packaging and boxes to try to reduce
the size of your parcel, thus saving on hefty shipping costs. and it’s all wrapped securely rather than just flicked over in whatever the store originally sent out. You really feel like your purchases are safe, whether you spent a little, or (gulp) a lot.” – Kristie
hopshopgo.com “shop directly from the sites yourself, or they can do it for you if a us credit card is required. it’s linked to Paypal for almost-too-easy payment, and Hopshopgo consolidates packages from multiple stores to save you on delivery.” – Ellie
sHop saFeLy if you’re not sure whether a store is legit, check the ‘about
us’ or ‘Contact us’ section – it’s a good sign if the company has a physical address and phone number. secure sites will have web addresses beginning with
https:// (note the extra ‘s’). if in doubt, shop elsewhere.
What if the website won’t ship to Oz?our stronger-than-ever dollar means the us is the number one go-to for aussie shoppers – but some sites won’t let you purchase unless you have
a us address. Luckily, plenty of parcel-forwarding services have popped up to help you out of the no-shipping bind.
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adVertoriaL
ItaLY
Uk
Us
france
sHoe siZe CHart
35
2
5
36
37
4
7
38
40
7
10
41
36
3
6
37
39
6
9
40
38
5
8
39
41
8
11
42
35.5
2.5
5.5
36.5
37.5
4.5
7.5
38.5
40.5
7.5
10.5
41.5
36.5
3.5
6.5
37.5
39.5
6.5
9.5
40.5
38.5
5.5
8.5
39.5
41.5
8.5
11.5
42.5
42
9
12
43
AUSTRALIA
ITALY
UK
US
FRANCE
JAPAN
DENMARK
XXS
6
38
6
2
34
5
32
l
14
46
14
10
42
13
40
S
10
42
10
6
38
9
36
xxl
18
50
18
14
46
17
44
XS
8
40
8
4
36
7
34
xl
16
48
16
12
44
15
42
m
12
44
12
8
40
11
38
xxxl
20
52
20
16
48
19
46
CLOTHING SIZE CHART
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