The Key to Social Media Marketing.

The Key to Social Media Marketing

How it Works

Hitching a ride on Social Media Marketing ?

DON'T expect an immediate ROI.It takes time to build momentum with social media. Lets take a

look at the life cycle.

Brand recognitionSlowly build up your Brand image by engaging in consistent effort and GREAT content.

Build Community

Cultivate your community and reachout to your target audience.When you have access to them,engage and give out solutions.Don't just take.

Repeat ExposureIf one time is not enough to impress your audience, repeat your exposure. Remind them over and over again on what you are offering.

Create Authority

When you have your own community, start sharing great content, answer to questions and help your audience. Let them know you are an expert in your field and earn brand loyalty.

Grow your Influence

When you gain followers, your influence grows. And Continue to snowball great content ideas because with great followers comes more followers.

Website TrafficYou have started sharing all the great contents, videos on your Social site? Great. This will make your audience want to check you out more and visit your website. Thus, more traffic. Ensure that your website has a clear call to action for your audience.

Game ChangerWhen you are active on social media, feeding your audience only stuffs that matter, you become the game changer with a potential to overtake your competitors! .

Big Wins!

Based on your Social media performance, your influence will cause a ripple. Great ripples will bring you great wins such as a feature or an interview, best awards etc. So, its not the ROI but the big wins that matters.

So then, How do you measure the ROI?

Social Media generates Soft Leads and therefore measuring them is not as easy as it looks. Here are some ways you can

measure them:

When you post potential contents on your social media sites, you drive traffic to your website. This is one way of measuring your ROI by using analytic tools like Google Analytics, etc.

Track Conversions

Now you can also track conversions regarding your visitors by means of Sales on your website, subscribing to newsletters, downloading of brochures/ coupons etc.

Increased Website Traffic

Built-in Platform analytic tools

Some platforms comes with a built-in analytic tools so that you can measure your investment too. For example, Facebook insights, Pinterest, Web Analytics etc.

Social Media OffersThe one way to measure ROI is when you create an online contest/ offer where offers are made online but redeemed offline. This way, you can measure the call to action, the consumer's response and measure your Analytics accordingly.

Why is ROI important ?

ROI is important because when you can measure it, your motivation for future investment and acquisition decisions

becomes easier.

It also helps you evaluate the existing system, incorporate where changes are necessary, push efforts where results are

flowing in.

The 2015 trends of Social Media Marketing

So, 2014 made Content the King. But now lets Move forward andPrepare ourselves for the Social Media Trends that will take heed

in 2015.

Change in Digital Marketing The time to sell is over. Its time to start serving your audience with value post, answer their questions and provide more value online.

Back to Basic Marketing

The life-cycle of Social Media Marketing begins again. You need to get back to the basic and re-evaluate your target audience. Find out what works and what does not, and re-prioritize.

A humane Digital MarketingAway from sales pitch, marketers will now give along with their message a human touch with humor, videos, pictures and illustrations. Its time to win the human emotion to win a sale.

Visual Storytelling

How do you conquer the world that has gone digital? With a digital storytelling! To stand out, to engage and to be vibrant, marketers will market on visual stories to spark emotions among their audience.

Coding, a necessityDigital marketers will now have to realize a fully integrated marketing, the relation of web development & content. And how the front end-web development and coding will greatly effect, enhance and optimize the content strategy.

Increase digital measurementAre you measuring your digital performance and qualifying your efforts? Well 2015 will be the year where marketing emphasis will be on measurement that will greatly help the marketers succeed. Its the year for tech- savy and expert analyst to pimp up the success.

Merging of Marketing, PublicRelations, & Advertising

2015 will be the year where customer satisfaction will be one of the brand's foremost concern and focus on an overall customer experience.

www.vizzmedia.com To know more:Or write to us at : [email protected] no. : +91-11-46592959