Top Banner
T{`ce`} Dnlqcdq Blfn icl cKjb og qt{c labobq cj ,dni Jbogq t{ cla bobq cj, dni Kiclcibdc iclcibdc Iclc Bnl`tdp* Jbogqt{cl Abobqcj T{`ce`} [gnqn 3
18

Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

Apr 10, 2018

Download

Documents

Mana Ionescu
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 1/18

T{`ce`} Dnlqcdq Blfn

iclcKjbogqt{clabobqcj,dni

Jbogqt{clabobqcj,dni Kiclcibdc

iclcibdc

Iclc Bnl`tdp* Jbogqt{cl Abobqcj

T{`ce`} [gnqn

3

Page 2: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 2/18

Qg` Fnplacqbnl8 F}ni ba`cqbnl qn `w`dpqbnl*qg` tndbcj i`abc {jcllblo }nca ic{5

=

Page 3: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 3/18

Qg` tgbfq f}ni tndbcj i`abc ´fn} qg` g`de

nf bq± qn tndbcj i`abc wbqg {p}{nt`

« 

@r`t nl qg` qc}o`qDniibqi`lq

C {jcl

[`}tbtq`ldr

Page 4: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 4/18

Tndbcj i`abc ic}e`qblo {jcllblo bt v`}r

tbibjc} qn ic}e`qblo {jcllblo bl o`l`}cj

1

Oncjt cla

Q}boo`} Ba`ct

Tq}cq`ob`t

@`dpqbnl

[jcllblo@`dpqbnl

]`tpjqt

Page 5: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 5/18

@wci{j`8 oncjt* tq}cq`ob`t &qcdqbdcj fndpt icq}bw

0

Acbjr dnlv`}tcqbnl

)T{`la 3 gnp} {`} acr nl

Qwbqq`} cla Fcd`mnne ct

opba`a mr qg` Jbogqt{cl

Acbjr TI _n}enpqt,

3,Mpbja Nljbl`

F}b`la Mct`

=,A}bv` l`

v`lp` q}cffbd

4,A}bv` }`qp}l

v`lp` q}cffbd

Coo}`ttbv` Qbqq`}

fnjjn`} mpbja)p{,

)FM &Qwbqq`} iblb){}nint,

D}ntt){njblcqbnl)[pmjbtgblo FM jblet nl

Qwbqq`} dniit tq}`ci

cla vbd`v`}tc,

Fnp}tspc}` {}nint

)T`q p{ cla {}ninq` 3tq

qbi` dg`de)bl {}nin

ap}blo inlqg 3,

Fnp}tspc}` [}nint

)T`q p{ cla {}ninq`

Icrn} t{`dbcj

Jc}o` dnimbl`a{}nint)Fnp}tspc}` dg``}j`ca`}

twc}i,

Ic}e`qblo tp{{n}q

)Dniiplbdcq` Fcjj }`cablo

{}no}ci

[`}tbtq`ldr

)T{`la 3 gnp} {`} acr bl

dnlv`}tcqbnl wbqg Qwbqq`}

cla Fcd`mnne {`n{j`

Q`tq* J`c}l* ]`)an)Qce j`ttnlt f}ni {}bn}

{}nint cla c{{jr qn l`w

{}nint qn bi{}nv`

}`tpjqt,

7.3;.=;33

Page 6: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 6/18

Qg` 0 e`r blo}`ab`lqt

6

Page 7: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 7/18

Dnlv`}tcqbnl

?

Tndbcj `loco`i`lq

blvnjv`t qcjeblo bqg

{`n{j` lnq cq {`n{j`,

Page 8: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 8/18

Q}ptq

7

M`8O`lpbl` cla f}b`lajr

Blfn}icqbv`

Cl `w{`}q bl rnp} fb`ja

C{{}`dbcqbv`

Dnlfba`lq

Anl¶q m`8

Hptq c f}b`la

Hptq c dn{rdcq

Hptq c tndbcj i`abc ´`w{`}q±

@lqbqj`aDnder

Page 9: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 9/18

[`}tbtq`ldr

2

Tndbcj i`abc `loco`i`lq qce`t8

Dniibqi`lq

Gc}a n}e

Abtdb{jbl`

Page 10: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 10/18

@vcjpcqbnl

3;

_` bjj abtdptt `vcjpcqbnl bl in}` a`qcbj bl qg`

´Q}cltjcqblo Acqc blqn Anjjc}t± t`dqbnl '{co` =1"

Qce` qg` {pjt`8

Qbi`jr

Dnltbtq`lqjr

M}cv`jr

Page 11: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 11/18

@vnjpqbnl

33

@v`}r ic}e`qblo cdq bjj

q`cdg tni`qgblo tn anl¶q

boln}` qgnt` q`cdgblot8

J`c}lCac{q

On gbog`} 

Page 12: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 12/18

Qg` 6qg 'mnlpt" blo}`ab`lq ³ Qg` O`q)bq)

Anl` ]npqbl`

3=

O`q qg` n}enpqt cq8

mbq,jr.tiwn}enpqt

Page 13: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 13/18

Q}cltjcqblo qg` Acqc blqn Anjjc}t ) I`ctp}bloTndbcj I`abc Tpdd`tt

34

Page 14: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 14/18

_gcq bt ]NB bl Tndbcj I`abc>

31

´]NB bt c mptbl`tt i`q}bd* lnq c tndbcj i`abc i`q}bd*± Njbvb`} Mjcldgc}a

Qn o`q qg` fpjj {bdqp}` rnp iptq jnne mnqg cq i`abc cla mptbl`tt i`q}bdt

Page 15: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 15/18

@tqcmjbtg c acqc f}ci`wn}e

30

@tqcmjbtg qg` ´M`fn}`±8

Qg` mct`jbl` n} m`ldgic}et qgcq rnp clq qn m`cq

Qg` {`}bna nv`} gbdg rnp} i`ctp}`i`lqt bjj qce` {jcd`

Qg` lcqp}cj dgclo` }cq` nv`} qbi` {}bn} qn dci{cbol

I`ctp}` qg` ´M`fn}`± cla ´Cfq`}± '`ci{j`t"8

F}`sp`ldr ) q}cltcdqbnlt {`} inlqg* vbtbqt {`} inlqg qd

L` dptqni`} }`cdg

Anjjc}t {`} q}cltcdqbnl

Page 16: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 16/18

@vcjpcq` }`tpjqt

36

Dni{c}` qg` ´M`fn}`± cla ´Cfq`}±8

Nv`}jcr qbi` o}c{gt cla jnne fn} {cqq`}lt

Fcd`mnne

{}nin Qbqq`} 

{}nin

_nngnn# Bq¶t n}eblo*

j`q¶t an in}` nf qgbt#

Page 17: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 17/18

T{`ce`} Dnlqcdq Blfn

iclcKjbogqt{clabobqcj,dni

Jbogqt{clabobqcj,dni Kiclcibdc

iclcibdc

Iclc Bnl`tdp* Jbogqt{cl Abobqcj

T{`ce`} [gnqn

3?

Page 18: Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

8/8/2019 Social Media Marketing Planning and Measurement, The Key Ingredients - SES Chicago 2010

http://slidepdf.com/reader/full/social-media-marketing-planning-and-measurement-the-key-ingredients-ses 18/18

37

Qgcle RnpQgcle RnpVbtbq

www,nibd`}qbfb`a,dniwww,nibd`}qbfb`a,dni

fn} in}` blfn}icqbnl

Fnjjn pt nl KNIBltqbqpq`KNIBltqbqpq`

37